Data Collection

Quizzes have always been and remain one of the most popular interactive formats on the web, yet they are still surprisingly an under-appreciated gem for email lead generation. Why? Quizzes outperform any other method for email collection – period. Read on to discover the psychology […]

Quizzes are powerful marketing tools for zero-party data collection. Done well, you can easily qualify leads and potential customers through emails and quiz responses. However, the EU’s GDPR is here to stay. We created this GDPR quiz maker checklist to help you make sure you and your

Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on

Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up

Online quizzes for lead generation Online quizzes plus lead generation is a powerful marketing combination. Expect opt-in rates of up to 35-40% – more than 20X the online average for lead generation. But why? Getting your potential users involved and clicking is powerful. Once they’re

Quizzes (and other Riddle content types) are great lead magnets Quizzes are the most shared content online. But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel – using a quiz maker and most email automation tools. Evolve

Online marketing – back to the (email) basics With all of these constant changes, online marketing has actually gone full circle to its roots back in 1995, where email marketing and newsletters first took off. Sure, in the mid-2000s, there was a massive push to