If the summer is known for sun, sea, sand and, er, sangria – mid-winter is known for its festive spirit. Those few weeks in the year when people seek out fun and the company of others.
Obviously this is much easier if you don’t have to talk to difficult relatives or eat Brussel sprouts!
So what makes us more sharing and caring at this time of year?
For some it’s a major religious event. Others acknowledge the passing of the shortest day and the slow coming of spring. Many people are just excited about gifts and parties.
Whatever the reason, we have excuses to have a good time and be more sociable. Whilst this includes catching up with family and friends, we are also more likely to talk to neighbours and strangers. It is a time of goodwill.
When I was at school my head teacher used to give a speech just before we broke up for Christmas. He blew up a balloon to symbolise all this blossoming feeling of compassion and fun. Suddenly he burst it with a pin to show what happens after New Year – when everyone returns to their normal routines.
How can you keep the feel-good factor going?
You can’t keep the festive feeling going all year. It wouldn’t be special. You look ridiculous if you walk around in a Santa hat in January, let alone February.
But you can give people an excuse to enjoy themselves for a short while and to share your business message. Our viral content tools are easy to use. They help creators make money and get published.
Quizzes, polls, lists and even surveys can (and should) be fun to take. They are also very easy to share.
It’s easy to for someone to shout out “Merry Christmas!” or “Happy holidays!” in the festive season to that neighbour who never usually acknowledges them.
If that content contains a link to your product or a sign up page for your newsletter so much the better! Why drop cookies when people are happy to leave their email addresses?