Looking for what others say about Riddle? This page collects independent media coverage, our official press releases and Riddle’s ratings on the major software review platforms in one place. We update it whenever a new article, release or review milestone comes in.
Riddle in the Media
Articles written by independent journalists and publications – newest first.
News Machines: How the same quiz format converted 45 times better in a different spot
September 16, 2026 · Ulrike Langer, News Machines
Media innovation journalist Ulrike Langer looks at how news publishers use quizzes, based on two Riddle customers: the German sports site sport.de and the Swiss public broadcaster SRF. The sport.de data shows that the same quiz format turned 1.41% of page views into players inside a regular news article – and 63.4% inside a dedicated quiz article. SRF’s press office confirmed that the broadcaster publishes around 68 interactive pieces built with Riddle every month. The piece also covers how the BBC uses Riddle with all AI features switched off, and includes an interview with Riddle founder Boris Pfeiffer.
Related on our blog: SRF case study: 28,000 years of dwell time.
PPC Land: Riddle finds 78% of interactive content shares escape web analytics
September 15, 2026 · Luis Rijo, PPC Land
PPC Land published a detailed, independent analysis of our white paper The State of Interactive Content 2026, based on more than 3.8 billion views of quizzes, polls, personality tests, forms and mini-games. The article covers the 112 seconds of average engagement per start, the format and vertical breakdowns, the trade-offs of lead-form placement and the finding that nearly four in five shares travel through private messaging apps such as WhatsApp. It also asks critical questions about the methodology – a good read if you want a second opinion on our numbers.
- Read the article on PPC Land
- Our white paper: The State of Interactive Content 2026
Riddle Press Releases
Our official announcements, newest first. Most of them are distributed via EIN Presswire – you can find the full archive in the Riddle newsroom on EIN Presswire.
| Date | Press release | More on our blog |
|---|---|---|
| Aug 12, 2026 | Riddle Study Finds Per-Question Quiz Timer Increases Completion Rate by 41% | Riddle Lab: quiz timers |
| Aug 7, 2026 | Riddle launches live leaderboards for mini-games | Mini-games white paper |
| Jun 23, 2026 | Riddle launches Interactive Graphic format | Interactive Graphic Maker |
| Mar 18, 2026 | The Engagement Gap: Most Websites Lose Users After Just 56 Seconds | 2025 Quiz Marketing Report |
| Feb 5, 2026 | Riddle Acquires Convert: Contentbird Convert Becomes Convert by Riddle | Riddle acquires Convert |
| Nov 25, 2025 | Qzzr rolls out a fresh, modern crossword puzzle maker (Qzzr is part of Riddle) | Make a crossword puzzle |
| Sep 1, 2025 | Qzzr Launches Free AI Quiz Maker for Small Businesses and Content Creators (Qzzr is part of Riddle) | – |
| Mar 27, 2024 | Tischtennis: Riddle Technologies kooperiert mit dem 1. FC Saarbrücken (German) | Fan engagement in table tennis |
| Oct 20, 2022 | Qzzr Acquired by Riddle.com (PR Newswire, via MarTech360) | Riddle acquires qzzr.com |
Riddle Reviews on Software Review Platforms
What customers say about working with Riddle – in their own words, on independent review platforms. Ratings as of October 2026:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.6 / 5 | 25 |
| Capterra | 4.8 / 5 | 48 |
| GetApp | 4.8 / 5 | 48 |
| Software Advice | 4.8 / 5 | 48 |
| OMR Reviews (German) | 4.9 / 5 | 6 |
Note: Capterra, GetApp and Software Advice belong to the same group and draw on one shared pool of verified reviews, so the 48 reviews there are the same reviews shown on three sites.
The topic reviewers mention most is our customer support. A few examples:
“I’ve been using Riddle for over 6 years and have had a really good experience with them. It’s easy to use, works well, and does exactly what I need it to do. The biggest plus for me is definitely their customer service.”
Louise G., Director, Retail – on Capterra
“Riddle is an easy to use platform that has helped us create impactful fan engagement content across our channels. The customer service is second to none.”
Angus C., Digital Content Editor, Sports – on Capterra
Already working with Riddle? We’d love to hear your feedback – leave a review on G2 or on Capterra.
Riddle Company Profiles
- Riddle on LinkedIn
- Riddle on Crunchbase
- Riddle Release Log 2026 – every product update in one place
Press Contact for Riddle Technologies
Journalists who are working on a story about interactive content, audience engagement or quiz formats are welcome to get in touch – we are happy to share data, customer examples and interview time with our founders.
Cookie Communications GmbH
Kathrin Müller
T: +49 (0) 40 286 686 117
E: kathrin.mueller@cookiecomms.com
Frequently Asked Questions
Where can I read independent reviews of Riddle?
Riddle is reviewed on G2, Capterra, GetApp, Software Advice and the German platform OMR Reviews. As of October 2026, Riddle is rated 4.6 out of 5 on G2 and 4.8 out of 5 on Capterra, GetApp and Software Advice.
What do customers like most about Riddle?
Ease of use and customer support come up most often. On Capterra, customer service is rated 5.0 out of 5, and many reviewers describe fast, personal help from the Riddle team.
Which media outlets have written about Riddle?
Recent independent coverage includes News Machines by media journalist Ulrike Langer, which looked at quiz placement at sport.de and SRF, and PPC Land, which analyzed Riddle’s white paper The State of Interactive Content 2026.
Where are Riddle press releases published?
Riddle distributes its press releases via EIN Presswire. All releases are listed in the Riddle newsroom on EIN Presswire and on this page.
Who is the company behind Riddle?
Riddle is developed by Riddle Technologies AG, based in Saarbrücken, Germany. The company was founded by Boris Pfeiffer and Mike Hawkins and also owns the quiz maker Qzzr and Convert by Riddle.
How can journalists contact Riddle?
Press inquiries go to Riddle’s PR agency Cookie Communications: Kathrin Müller, phone +49 (0) 40 286 686 117, email kathrin.mueller@cookiecomms.com.
