Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


Riddle quizmaker acquires qzzr.com

Riddle quizmaker acquires qzzr.com

Quiz maker pioneers team up Riddle quizmaker acquires qzzr.com – We take interactive content to the next level. 3.2 billion insights generated in 2021 [Saarbrücken, Germany. 10/17/2022) Qzzr.com has become part of Riddle Technologies AG, owner of the popular interactive content platform Riddle.com. The two […]

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The ultimate guide to creating an online quiz with Riddle

Ultimate guide to creating an online quiz with Riddle

Writing an online quiz is as much as art as science. They’re taking over the internet – for one simple reason. Quizzes feed into our need to see how we compare with other people – especially about a subject that interests us. That means an […]

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Lead generatin - which quiz type works best?

What quiz type works best for online quiz lead generation

Online quizzes for lead generation Online quizzes plus lead generation is a powerful marketing combination! Expect opt-in rates of up to 35-40% – more than 20X the online average for lead generation. But why? Getting your potential users involved and clicking is powerful. Once they’re […]

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Create a quiz-marketing-funnel with Riddle quizmaker

Create a quiz marketing funnel with Riddle quizmaker

Quizzes (and other Riddle content types) are great lead magnets Quizzes are the most shared content online. But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel – using a quiz maker and most email automation tools. Evolve […]

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Riddle quizmaker is the best alternative to try interact

Riddle is the best alternative to Tryinteract

Overview Both Try Interact (TryInteract) and Riddle are some of the most popular online quiz creators around – which quiz maker should you choose? TryInteract vs Riddle? It’s no secret – online quizzes flat-out rock at engaging online viewers and turning passive visitors into active […]

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Monetize your quizzes with in-quiz ads

Monetize your quizzes with in-quiz ads

Quizzes are brilliant traffic magnets – people love taking and sharing them. You can monetize quizzes with Riddle’s quiz maker (and keep 100% of the revenue) – using our wide range of options to earn revenue from your quizzes, polls, surveys, personality tests and more. […]

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Create branded interactive content for your sponsors

Monetize your traffic with sponsored quizzes

Did you know you can make sponsored quizzes with Riddle’s online quiz maker? It’s easy to add your advertisers’ branding, run contests, collect emails or video ads – our quiz creator is super flexible for a range of use cases. And since quizzes are among […]

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Leverage Likert Scales for zero-party data in surveys

Create a Likert Scale quiz with Riddle

Leveraging Likert scales to collect rich zero-party data in surveys Understanding your audience is the secret to creating content that sticks and drives marketing that works. Including Likert scales in surveys and polls makes them more than just fun engagement tools — they collect deep, […]

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Create an Enneagram-Test with Riddle quizmaker

Create your own Enneagram test

Enneagram vs. OCEAN Enneagram tests are some of the most popular types of personality tests out there. They sound a bit complicated – with nine Enneagram personality types, but we’ll show you how you can easily create your own accurate and insightful Enneagram personality test […]

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You can collect GDPR-safe email leads with Riddle quizmaker

Collect marketing email leads in a GDPR safe way

Online marketing – back to the (email) basics With all of these constant changes, online marketing has actually gone full circle to its roots back in 1995, where email marketing and newsletters first took off. Sure, in the mid-2000s, there was a massive push to […]

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