Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


Header: Form Skip Option: What is the effect of adding a skip option to a form block?

Riddle Lab – Form skip option

Experiment: Skippable vs. Unskippable Forms What is the effect of adding a skip option to a form block on its completion rates? Introduction Building a list of newsletter subscribers through zero party data is the most cost efficient way to reach existing and new customers […]

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Header: Optimal Lead Form Placement. What is the optimal placement of form blocks in your Riddle?

Riddle Lab – form placement

Experiment: Form Placement What is the optimal placement of form blocks in your Riddle? Introduction When using a quiz maker to gather user information through interactive content like quizzes, it’s crucial to consider where to place the form block. Whether it is at the beginning, […]

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Collect rich first party data using Riddle's Data Layer

Collect rich first-party data with Riddle’s Data Layer

Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up […]

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Use Riddle quizmaker to create a live online quiz contest to engage your audience

Create a live online quiz contest to engage your audience

Boosting engagement & collecting entries with a live online quiz Making your own live online quiz contest with Riddle’s quiz maker is easy. Fun, interactive quizzes turn passive observers into active, enthusiastic (& clicking) participants. Online quizzes (like the BBC’s Riddle-powered ‘Quiz of the Year’) […]

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Create a "Big Five" personality quiz with Riddle quizmaker

Create a ‘Big Five’ personality quiz

Big Five and the OCEAN model Want to use a quiz maker to create a ‘Big Five’ personality quiz – centered around the ‘Big Five’ or ‘OCEAN’ model? Rooted in psychology, the ‘Big Five’ is based on the five personality traits that capture all core […]

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Riddle quizmaker acquires qzzr.com

Riddle quizmaker acquires qzzr.com

Quiz maker pioneers team up Riddle quiz maker acquires qzzr.com – We take interactive content to the next level. 3.2 billion insights generated in 2021 [Saarbrücken, Germany. 10/17/2022) Qzzr.com has become part of Riddle Technologies AG, owner of the popular interactive content platform Riddle.com. The […]

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The ultimate guide to creating an online quiz with Riddle

Ultimate guide to creating an online quiz with Riddle

Writing an online quiz is as much as art as science. They’re taking over the internet – for one simple reason. Quizzes feed into our need to see how we compare with other people – especially about a subject that interests us. That means an […]

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Lead generatin - which quiz type works best?

What quiz type works best for online quiz lead generation

Online quizzes for lead generation Online quizzes plus lead generation is a powerful marketing combination. Expect opt-in rates of up to 35-40% – more than 20X the online average for lead generation. But why? Getting your potential users involved and clicking is powerful. Once they’re […]

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Create a quiz-marketing-funnel with Riddle quizmaker

Create a quiz marketing funnel with Riddle quizmaker

Quizzes (and other Riddle content types) are great lead magnets Quizzes are the most shared content online. But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel – using a quiz maker and most email automation tools. Evolve […]

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Monetize your quizzes with in-quiz ads

Monetize your quizzes with in-quiz ads

Quizzes are brilliant traffic magnets – people love taking and sharing them. You can monetize quizzes with Riddle’s quiz maker (and keep 100% of the revenue) – using our wide range of options to earn revenue from your quizzes, polls, surveys, personality tests and more. […]

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