Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


Legal templates for online raffles and contests

Legal templates for online raffles and contests

Riddle is the perfect tool to run online raffles and contests. To help you with the contest setup, our lawyers created legal templates that should be included. Please note that these templates should never be used without review on your end, and they might also […]

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How interactive giveaways supercharge your marketing

Quizzes, polls & prizes: How interactive giveaways supercharge your marketing

Today’s marketers have it tough. How can you break through all of the noise and distractions in today’s increasingly crowded media landscape? Most brands think louder is better – the more you shout about your brand with ads, the more you will convince your potential […]

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The hair fuel - e-commerce case study

The Hair Fuel – E-commerce Case Study

The Hair Fuel uses Riddle's personality quiz to turn visitors into qualified leads. With an 89% completion rate and 65-70% of all leads now quiz-generated, founder Laura Sagen has cut customer acquisition costs by 60%.

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Which? - Product Reviews Case Study

Which? – Product Reviews Case Study

Consumer champion Which? uses Riddle to make dry topics engaging and shareable, increasing leads, boosting on-page time, and changing how they structure audience journeys across their digital properties.

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Fiesta Bowl - Case Study with Riddle.com

The Fiesta Bowl – Sports Case Study

The Fiesta Bowl uses Riddle polls to drive weekly fan engagement around their high school football series, with 65.8% of page visitors engaging and over 2,500 completions out of 3,000 starts - 85% on mobile.

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Is your quiz maker GDPR compliant? If you use Riddle, the answer is "yes"

Checklist: Is your quiz maker GDPR compliant?

Quizzes are powerful marketing tools for zero-party data collection. Done well, you can easily qualify leads and potential customers through emails and quiz responses. However, the EU’s GDPR is here to stay. We created this GDPR quiz maker checklist to help you make sure you and your […]

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Marketing 101 - put yourself in your user's shoes

Marketing 101 – Put yourself in your user’s shoes

Introduction The importance of understanding your audience in today’s competitive market is immense. Understanding your audience allows you to segment the market and therefore direct your marketing efforts efficiently. Once you have this market knowledge, you can make use of new marketing strategies as well […]

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How to create an online raffle or contest

How to make an online raffle

Three easy steps to create your own online raffle Select a format The best-performing raffle formats are quizzes, score predictors, or simple forms. Add a page with terms and conditions Create a page on your website to host the terms and conditions and privacy statement […]

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Riddle quizmaker release-log

Riddle Release Log 2023

Please click here to see the current release log December 6th, 2023 Preview Text: Better question feedback for users, upgraded AI-Builder, and much more Better question feedback for users We have improved the question feedback mechanism on all blocks where users can take more than […]

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Cup Final - Live Fan Engagement with Riddles. Case Study

Soccer Cup Finals – Live Event Case Study

The Saarland Football Association uses Riddle to create sponsored interactive content around its cup final. A pre-event quiz delivered a 46.9% lead form completion rate, while a live Man of the Match vote generated over 1,600 responses with no competition incentive.

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