Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


Riddle quizmaker release-log

Riddle Release Log 2023

Please click here to see the current release log -generated quizzes and polls from a URL, our first minigame block, and much more. December 6th, 2023 Preview Text: Better question feedback for users, upgraded AI-Builder, and much more Better question feedback for users We have […]

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Cup Final - Live Fan Engagement with Riddles. Case Study

Soccer Cup Finals – Live Event Case Study

Fan Engagement in the context of the Saarland Football Cup Final The Saarland Football Association (SFV) worked with Riddle to explore different marketing ideas, generate revenue, and engage fans more closely during the DFB Cup amateur final day. In addition to a live quiz during […]

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The power of leaderboards. Supercharge your quizzes and contests with leaderboards from riddle.com

Unleashing the power of leaderboards

How to drive motivation and engagement in any setting Introduction Leaderboards are the ultimate gamification add-on to quizzes and score predictors. They provide a sense of achievement and turn every quiz into a competition. Comparing your score with everyone else who took the quiz is […]

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Tate Modern Case Study with Riddle.com

Tate – Museum Case Study

Tate celebrates the world’s greatest modern and contemporary art, as well as the best of British art from 1500 to today. Every year, it welcomes millions of people to its four galleries – Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives – to […]

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Zero Party Data

What is zero-party data?

Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on […]

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Riddle and German Accelerator partnering for India Market Discovery

Market Discovery – India

Market Discovery: Exploring India with German Accelerator Helping local companies grow is one of the most profitable things a government can do to increase future tax revenue. From a macroeconomic point of view, it is even better if that growth is fuelled from abroad, bringing […]

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FC 08 Homburg - using riddle.com for fan engagement

FC 08 Homburg – Sports Case Study

A German soccer club on its way to fan engagement. It’s not enough to win games. Fans expect their team to entertain them on their phones all year round. So how do you win them over, both on the court and online? Interactive content is […]

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Blog Header Live Audience Engagement

Riddle at live sports events – table tennis Champions League Final Four

Case Study – Live audience engagement with quizzes and score predictors The European Table Tennis Champions League Final Four tournament is one of the biggest team events in the table tennis event calendar. Europe’s top four teams compete over two days to crown the Champions […]

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Header for Press Release on the new partnership between Riddle and the 1. FC Saarbrücken Table Tennis

Riddle Technologies cooperates with 1. FC Saarbrücken for fan engagement

The quiz provider supports the European Champions League Final Four 2023/2024 in table tennis on Easter weekend (31.3. / 1.4.2024). The cooperation aims to improve fan engagement among table tennis fans. Saarbrücken – The collaboration kicks off with the final of the premier league title […]

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How to use quizzes for election marketing

Election Year Buzz: A Proven 3-Stage Guide to Engaging Voters

How to engage, inform, and connect with voters during the election year with interactive content. Keeping your audience engaged is crucial in the fast-paced world of digital media, especially during significant events like the upcoming U.S. presidential elections. Publishers need innovative ways to capture and retain audience attention during a 24/7 news […]

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