Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


How to create an employee satisfaction survey.

Employee surveys: Implementation, samples, and examples

Employee surveys are an essential tool for company management to gain insights into employee motivation and satisfaction. When used correctly, they help create a good working atmosphere in the long term. Company management must be prepared to react to poor survey results and initiate changes. […]

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How to choose the right quiz maker

How to Choose the Right Quiz Maker

Quizzes, polls, and surveys are proven winners when generating leads or growing your audience. But how do you find the right quiz maker? Here are some key questions to ask yourself in your quest to find the best platform for you.  Is it GDPR-compliant? Protecting your […]

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Using JavaScript Events in Riddle.com to personalize your content

Why use Riddle events for dynamic and personalized content

The best-performing websites only show content that is relevant to the individual visitor. By personalizing content, you can remove distractions and increase conversions. Take Amazon, for example. If you have never searched for pet supplies, Amazon knows that you most likely don’t own pets and […]

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Engage your users with email automation and personalized content

Email Automation

Drive user engagement and personalization Personalization has become increasingly important in the age of digital marketing to ensure you reach your target customers. Riddle’s quiz maker features email automation allows you to easily send personalized emails to quiz takers – based on their responses and […]

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How to use Riddle at live events - white paper

Leveraging Riddle interactive content to enhance engagement at live events

Executive summary Interactive content is the best form of audience engagement at live events. Using Riddle’s quiz maker, event organizers can create immersive and participatory experiences that captivate attendees, provide real-time feedback, and collect valuable data. This white paper explores the benefits of using interactive […]

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Use APIx-Drive to connect Riddle to thousands of tools

Why choose ApiX-Drive over native webhooks for quiz data processing?

Quizzes are one of the best ways to generate leads. They far outperform pop-ups and other forms of lead generation. However, generating the lead is only the first step in your quiz marketing funnel. It would help if you could process the leads and add […]

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Boost engagement and sharing with an online poll

Boost engagement and sharing with an online poll

Engaging your audience through polls is a proven strategy to increase interaction and enhance user experience on your site. The act of simply asking your customers about their opinions is profound and powerful: You can transform passive readers into active participants who spend more time […]

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Gain customer insights with a riddle.com quiz

How a color quiz can tell you which cars your readers would buy

Gain customer insights with Riddle.com Are you looking to understand your readers better? Discover how a color quiz built with Riddle’s quiz maker using the personality quiz module can help. You can collect valuable customer insights, segment your audience, and convert quiz takers into satisfied […]

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The psychology behind why people love to take online quizzes and give you their email address

The psychology behind why people love to take online quizzes and give you their email address

Quizzes have always been and remain one of the most popular interactive formats on the web, yet they are still surprisingly an under-appreciated gem for email lead generation. Why? Quizzes outperform any other method for email collection – period. Read on to discover the psychology […]

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Legal templates for online raffles and contests

Legal templates for online raffles and contests

Riddle is the perfect tool to run online raffles and contests. To help you with the contest setup, our lawyers created legal templates that should be included. Please note that these templates should never be used without review on your end, and they might also […]

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