Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


A.I. Quiz Maker from Riddle.com - create quizzes in seconds

Riddle’s AI quiz maker helps generate content in an instant

Introduction Quizzes and personality tests are considered powerful marketing tools. Benefits range from engaging your audience with interactive content, driving traffic to your website, gathering important customer intel, and generating high-quality leads. However, creating a good quiz takes time – you’ll need to research the correct […]

Read more
Boost engagement and sharing with an online poll

Boost engagement and sharing with an online poll

Engaging your audience through polls is a proven strategy to increase interaction and enhance user experience on your site. The act of simply asking your customers about their opinions is profound and powerful: You can transform passive readers into active participants who spend more time […]

Read more
Gain customer insights with a riddle.com quiz

How a color quiz can tell you which cars your readers would buy

Gain customer insights with Riddle.com Are you looking to understand your readers better? Discover how a color quiz built with Riddle’s quiz maker using the personality quiz module can help. You can collect valuable customer insights, segment your audience, and convert quiz takers into satisfied […]

Read more
The psychology behind why people love to take online quizzes and give you their email address

The psychology behind why people love to take online quizzes and give you their email address

Quizzes have always been and remain one of the most popular interactive formats on the web, yet they are still surprisingly an under-appreciated gem for email lead generation. Why? Quizzes outperform any other method for email collection – period. Read on to discover the psychology […]

Read more
Legal templates for online raffles and contests

Legal templates for online raffles and contests

Riddle is the perfect tool to run online raffles and contests. To help you with the contest setup, our lawyers created legal templates that should be included. Please note that these templates should never be used without review on your end, and they might also […]

Read more
How interactive giveaways supercharge your marketing

Quizzes, polls & prizes: How interactive giveaways supercharge your marketing

Today’s marketers have it tough. How can you break through all of the noise and distractions in today’s increasingly crowded media landscape? Most brands think louder is better – the more you shout about your brand with ads, the more you will convince your potential […]

Read more
2023 Riddle Quiz Marketing research report

2023 Quiz Marketing Report

Every year, our team at Riddle.com publishes our annual “Quiz Marketing Report” – the most detailed research into the effectiveness of using online quizzes for engagement and zero-party data collection. We analyzed our deep data set, based on the insights from the 2.59 billion questions created with […]

Read more
The hair fuel - e-commerce case study

The Hair Fuel – E-commerce Case Study

In 2019 Laura Sagen launched The Hair Fuel, a company that promotes holistic hair health, and developed a unique formulation for an all-natural hair growth treatment. Her business has gone from strength to strength, supplying the world with their unique hair mask product, which is made […]

Read more
Which? - Product Reviews Case Study

Which? – Product Reviews Case Study

The UK’s leading consumer champion Which? was launched in 1957 around a simple yet profound mission – be a voice for consumers around everything from impartial product reviews to fighting unfair business practices. Which? funds its efforts through its commercial arm, which generates revenue through memberships and […]

Read more
Fiesta Bowl - Case Study with Riddle.com

The Fiesta Bowl – Sports Case Study

The Fiesta Bowl is one of the largest bowl games in American college football. Part of the elite Bowl Championship Series, it has been played in Arizona every year since 1971 and is watched by millions. But the Fiesta Bowl takes its motto of ‘More […]

Read more
Scroll to Top