Quiz maker review: Riddle or Opinion Stage?

Opinion Stage and Riddle are two of the most well-known quiz creators on the market today. Now your business needs are unique – there’s no one ‘right’ answer about which platform you should choose. We compiled this quiz maker review to help you decide what are the most important features for your business.

quiz maker review

(We’re big fans of being transparent – as founders of Riddle, we’re obviously proud of our quiz creator. But Opinion Stage is a solid option as well – we’ve kept this impartial to help guide you to the best decision for your business needs.)


Quiz maker review: pricing model

Riddle and Opinion Stage are SaaS (software as a service) sites – offering monthly and annual subscription options.

 RiddleOpinion Stage
Pricing modelSubscriptionSubscription
FREE plann/aYes
BASIC plan$9 / month$29 / month
PRO/SMB plan$49 / month$99 / month
ENTERPRISE plan$249 / monthCall for demo and pricing

Opinion stage offers four plans while Riddle offers three. The main difference is that Riddle is an ‘unlimited’ service while Opinion Stage puts caps on how many people can take your quizzes or leads you can gather.

 RiddleOpinion Stage
Unlimited quizzes?YesYes
Unlimited users?YesNo - varies by plan
Unlimited leads?YesNo - varies by plan

quiz maker comparison


Quiz maker review: how many quiz types?

A good quiz creator is a flexible platform – offering a range of interactive content options to engage you audience. Opinion Stage and Riddle both go beyond the traditional right/wrong quiz.

Opinion Stage offers six types – while Riddle has eight distinct quiz variants including:

  • Ranked lists – make your list democratic and let you audience upvote their favorites
  • The ‘interactive story‘ – unique to Riddle, you can use conditional logic to show each user different questions depending on their individual answers.
 RiddleOpinion Stage
Pop quizYesYes
Personality testYesYes
ListYesYes
Ranked listYesNo
SurveyYesYes
Opinion pollYesYes
Reaction poll (slider)YesNo
Interactive story (branching)YesNo

quiz maker review


Quiz maker review: customization and branding

We totally get it – your site is your pride and joy. Your site is your business’ online face to the world – and you spent blood, sweat, and tears choosing the perfect colors, font, and design.

Any quiz that you embed needs to look just as polished and professional. Opinion Stage and Riddle tackle this in different ways.

  • Opinion Stage gives their lower two level uses access only to preset themes. Only users on their $99 and up plans get full access to hex-specific colors.
  • Riddle takes a different approach – we offer a full range of colors and fonts across our plans. Even the entry BASIC option gives full font and color choices.
 RiddleOpinion Stage
100% white label (no branding)PRO & ENTERPRISESMB & ENTERPRISE
Customize all colorsYesSMB & ENTERPRISE only
Custom fontsENTERPRISEENTERPRISE
Add custom footer for legal linksYesNo
Custom CSS to match siteENTERPRISEENTERPRISE
Save all customizations as a templateENTERPRISENo

Quiz maker review: email capture and lead generation

Savvy online marketers like Ryan Levesque know that quizzes and other interactive content are brilliant at powering your marketing funnel. Turning passive readers into active participants means they’re emotionally engaged with your site. It’s a great opportunity to present offers and collect email addresses.

  • Lead generation – segment and qualify new customers based on their quiz responses, then automatically send them the right follow up message
  • Contests – challenge your readers to prove their knowledge with a quiz like “Score 80% or more for a chance to win!”
 RiddleOpinion Stage
Unlimited leads?YesNo
Native integrations with Aweber and Mailchimp?All plansNo
Connect to any system (Zapier, webhook)All plansNo
Data export All plansENTERPRISE
Gated results All plansNo

Opinion Stage and Riddle both let you gather emails and user responses. The key differences?

  1. Pricing – Opinion Stage put caps on how many leads you can gather based on plans. Riddle is unlimited.
  2. Connectivity – Opinion Stage offers manual downloads of leads by CSV or XLS files. Riddle does as well – but also offers native integrations with your Aweber and MailChimp accounts and lets you connect your quiz to any data system with our Zapier and webhook options.

Quiz maker review: free to try?

Free trials are a key step for evaluating any quiz creator platform – you want to be sure that it will meet your unique needs.

Both Riddle and Opinion Stage offer free trials – but Opinion Stage adds some painful extra steps.

  • Riddle: full featured 14 day trail with no credit card required.
  • Opinion stage: 7 days only, and credit card required
  • (We don’t agree with  this philosophy – we know how easy it is to forget to cancel a trial and get charged.)

Hope you found this comparison helpful!

Want to get started on Riddle? Just click ‘Create a quiz‘ to give Riddle’s quiz maker a try.

Ask us anything at hello@riddle.com*- we’re big customer service geeks and super fast to respond!*

*Okay – one caveat… we’re based in Europe – and are online from 2am to 5pm EST / 7am to 10pm GMT. We need to sleep sometime after all! 😉

By | 2017-06-01T15:25:17+00:00 May 22nd, 2017|

About the Author:

Passionate about ultimate frisbee, photography and travel, I'm an active Californian who 10 years ago fell head over heels in love with living abroad in Europe, and love bringing a healthy dose of American enthusiasm to a string of start-ups and small European companies. History and culture are great and all, but I'm still searching holding out hope for the perfect Manchester hamburger... any tips?

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