8 min read

For today’s quiz maker comparison, we’re going to take a look at Outgrow vs Riddle. Sure, there are dozens of quiz makers out there – to save you time, we created this in-depth review of Riddle and Outgrow.

We’ll start with a high level overview, then dive in with a detailed feature by feature look at each quiz maker’s audience engagement and lead generation capabilities.

Right – let’s start with the fundamental question… why use quizzes for marketing and lead generation?

Outgrow vs Riddle

Quizzes have increasingly been in the news the last couple of years. We bet you’ve already heard how quizzes can turn your passive audience into active participants.

Why? People just can’t resist a good quiz.

It’s hard-wired into us as humans; we love discovering new things about ourselves – then (most importantly) sharing our results with their friends. You can see this on your own Facebook feed – the marketing gurus at AdWeek found that quizzes are some of most posted/shared content online.

And quizzes don’t stop at engaging your audience. 

This is a difficult time for online marketers. Banner advertising is dying – with ad blockers up to 25% and banner blindness resulting in ever-decreasing clickthrough rates (from 44% back in 1996 to a measly 0.05% in 2018 – that’s 1 in 10,000 views!).

Native advertising is increasingly the way forward – engaging your readers and then asking for their email for follow up conversations.

Marketing experts including Neil Patel and Larry Myler know that quizzes are an easy, scalable tool for online lead generation – you can create bespoke, compelling content around your marketing goals. 

Outgrow vs Riddle – high level comparison

Enough of the overview – are you ready for a quick review of Outgrow vs Riddle?

(Read on if you want to read our more detailed breakdown of both quiz makers – comparing Outgrow vs Riddle in 40 features.)

FeatureOutgrowRiddleComments
Pricing$22, $45, $115, $720 (monthly)$19, $49, $249 (monthly)
How many types of quizzes?614Outgrow's $22 option includes only their quiz type (not calculators, etc.)
Create unlimited quizzes and engagementsNoYesOutgrow's entry plans limit total # of quizzes - just 3 quizzes in $22 plan and 5 in the $45.
Collect unlimited leadsNoYesOutgrow's plans all limit monthly leads.
Easily embed on your websiteYesYes
Fully responsive quizzes - look great on any deviceYesYes
Send leads to any email marketing toolYes*YesOutgrow just offers webhook on their $720 a month option.
Fully white-labelled - add your logoYes*YesOutgrow allows a complete white label only on their $720 a month plan.
Add 'call to action' buttonsYesYes
Custom quiz redirects (to any URL)YesYes
Upload your own fontNoYes
CSS editorYesYes
Multi-user teamsYesYes
Saved your own style templatesYesYes
Insert your own video or banner adsNoYes
GDPR-compliantNoYesOutgrow supports double opt-in and form opt-in checkboxes - but has no information about where personal information is stored.

We like being upfront and transparent – so let’s point out the elephant in the room (or blog).

You’re reading this on Riddle’s blog, so it’s no surprise that we’re big advocates of Riddle.

Now, we know that no one quiz maker works for every marketer. Outgrow and Riddle are both capable, powerful quiz maker platforms.

However, you have your own unique requirements. To help save you time, we decided to compare Outgrow vs Riddle across the key features that might drive your decision-making process.

Create your first Riddle now! Collect leads – easy to use – 14 quiz types

TRY NOW FOR FREE – 14 DAY TRIAL – NO CREDIT CARD REQUIRED

Lead generation and quizzes – the Grease connection

Let’s dive in a bit deeper about why quizzes and lead generation are such a natural combination.

Being big fans of the movie Grease, we had to throw in a quote – “they go together – like *rama lama lama ka dinga da dinga dong*.”

(And apologies if that very catchy song is now playing in your head.)

Right – effective lead generation is all about context and timing. For most online content, the audience is passively reading and absorbing information.

Now add in a lead form – and it can feel abrupt, and ‘sales-y’. It’s doesn’t fit the experience, which makes your audience defensive.

Quizzes are different.

Each quiz taker will have already answered 6-10 questions before they are presented with your lead form. Psychologically-speaking, they’re in an ‘answer-ready’ state – predisposed to answer the next question, or in your case, your form.

Timing matters – showing your lead generation form between the last quiz question and each user’s results also boosts opt-in rates. Your audience is emotionally engaged with your quiz, and fired up to get their results. Placing a lead form here will see results of up to 40% – that’s almost 20X typical lead generation tools.

(Note: this only works if your form is related to the quiz. Asking someone about, say, your financial planning consultancy in a Harry Potter quiz wouldn’t work nearly as well.)

 

Online quizzes – the data connection

Okay – so we’ve shown how quizzes can engage your audience and get excellent sign up rates.

But quizzes go beyond just a place to add a lead generation form.

Nope – any good quiz maker should let you also collect and send the lead’s quiz responses to your marketing software such as HubSpot or MailChimp.  Once there, your quiz leads and data can power your marketing funnel to send out the right message to the right lead, personalized and based around their quiz responses.

And there are a number of quiz creators out there – you don’t have to pick between just Outgrow and Riddle.

Let’s walk through a typical use case.

Imagine you’re running a travel site – and you want to send the best offer to each lead around their interests. You could whip up a personality test called ‘What’s your dream summer vacation?’ – with 6-10 questions such as “Do you prefer beaches or mountains?” or “All-inclusive or make your own way?”.

You could then send targeted discounts or offers to each lead – based on their vacation preferences. A beach lover would get your 7 days in Maui while the more independent leads could receive your self-guided ‘American road trip’ adventures.

outgrow vs riddle

Outgrow vs Riddle – detailed feature list

Jolly good. As we talked about up top, looking at Outgrow vs Riddle, they’re both highly capable quiz makers – and can deliver good results. 

But your use case is as specific as your business – so we also added this detailed comparison of Riddle and Outgrow across 40+ features:

FeatureOutgrowRiddleComments
★★★★★ customer serviceNoYesOutgrow: $22 and $45 plan only have FAQ for support. $115 - chat support only, 48 hours response time. $720 - phone/chat, 24 hour response time
Scored quizzes (with right/wrong answers)YesYes
Personality tests (each result based on all answers)YesYes
Standalone lead generation formNoYes
Four types of pollsNoYesOutgrow: only one type of poll
Surveys (with data export)NoYes
Social stories (where quiz meets blog post)NoYes
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)YesYes
Conditional logicYesYes
MultilingualYes*YesOutgrow: 30 languages, Riddle: 67
Quiz layouts: multiple layoutsYesYes
Single and multiple correct answersYesYes
Free text responsesNoYes
Both 'as you go' or at end of quiz scoring modesYesYes
Correct/incorrect answer explanationsYesYes
Custom 'correct/wrong' messages and other quiz text fieldsYesYes
Random question and answer orderYesYes
Rich text formatting: include links, lists and emojisYesYes
Hide vote totalsNoYes
Automatically close polls (by date/time)NoYes
Unroll quizzes - display all ?'s at onceNoYes
Show multiple personality results (X% for #1, Y% for #2, etc.)NoYes
Quiz statistics - track starts, completes, leads, sharesYesYes
Detailed quiz stats - by question and resultsYesYes
Optimize quizzes using 'engagement graph'NoYes
Add multimediaYes*YesOutgrow - upload images only. No videos, sounds, GIFs, Twitter, Instagram, Facebook, etc.
Timed quizzesYes*YesOutgrow - only per question timer. Riddle: set by question or overall quiz (ie. '30 seconds to finish' for more flexibility.
Upload your own imagesYesYes
Google image searchNoYes
Classy stock photo libraryNoYes
Giphy - search/use animated GIFsNoYes
Twitter - embed any tweetNoYes
Facebook - add imagesNoYes
Instagram - add imagesNoYes
Sound filesNoYes
YouTube videos & set start/end pointsNoYes
In-tool image editing (crop, filters, text)NoYes
16 types of lead fieldsNoYesOutgrow has basic fields - but not the more flexible ones like time/date picker, hidden text/urls, etc.
Optional or mandatory formsYesYes
Connect to any marketing tool (on all plans)YesYes
Connect to any data system with webhook (all plans)NoYesOutgrow only gives access to webhook in their $720 a month plan.
Send leads to Google DocumentsNoYes
Import your own formsNoYes
Display your videos or adsNoYes
Full creative control - all paid plansYes*YesOutgrow - no complete white labelling except for $720 plan
Select background patternsNoYes
Accessibility features (hearing/vision-impaired)NoYes
Customize social textYesYes
Add your own brandingYesYes
CSS editor - full control over your quiz stylingYesYes
Team templates - save/apply your own style combinationsNoYes
Wordpress plug-inNoYes
Google AMP supportYesYes
Drupal plug-inNoYes
Customize embed widthYesYes
Lazy loading imagesNoYes
Include quiz text to enhance your SEONoYes
PDF reports of quiz statisticsNoYes
Refresh ads on quiz pageNoYes
Doubleclick and other pixel supportYes*YesOutgrow: only at $720 a month plan
Facebook pixel supportYesYes
Google Tag ManagerNoYes
Display your banner ads below your quizNoYes
Place your own video adsNoYes
Multi-user team featuresYesYes

Outgrow – overview

The founders of Outgrow are a good start up story – two business grad school buddies who teamed up in 2016 to start their own lead generation/quiz maker company.

They started out with customizable calculators as a lead generation tool – so leads could discover, say, how much of a mortgage they could afford with simple sliders or entering their incomes. Add in easily selected templates and you’ve got their “PowerPoint for interactive content” approach.

This information would then help marketers qualify each lead – so they can segment and follow up with the right messaging.

It’s a good idea – and Outgrow does it well.

However their initial focus on easily created calculators has come at a trade off. Looking at Outgrow vs Riddle, they have a much more limited range of quiz types (6 vs 14) – providing basic quizzes, polls, and personality tests, but not a wider or unique range of tools.

Their lead generation tool also lacks advanced fields that today’s marketers demand – including hidden text/URL to better track/tag where each lead comes from. For a sense of the flexibility offered – compare their six field types with Riddle’s 16.

From a cost perspective, they’re also pricey – their plans top out at 3X Riddle ($720 vs $249), and even there, they cap how many leads you can collect each month.

The other key area comparing Outgrow vs Riddle has to do with customer support. If you sign up for their $22 or $45 a month plans, you’re limited to their help FAQ section only. And even at their premier plan at $720 a month, you still have to wait up to 24 hours for a reply.

At Riddle, by contrast – you can create unlimited quizzes and collect as many leads as you want. And our entire team are customer support geeks.

Tom over at SaasHacker was blown away at our approach – everyone from our founder Boris down race each other to respond quickly to any customer questions… often in two minutes or less.

In terms of aesthetics – check out Outgrow’s quiz design: 

outgrow vs riddle

Their quiz builder offers some great features – but is a bit cluttered and takes some time to get to grips with:

outgrow vs riddle

Riddle – overview

At Riddle, we’ve adopted a different philosophy.

Our team have been in the quiz creator business for a long time – with over 25 years combined experience (dating way back to Tickle.com – one of the web’s very first quiz sites).

We know that both lead generation and engagement are crucial parts of the quiz marketing equation. You need the right quiz type to attract your audience’s interest – and the right lead generation set up to collect/process/send your lead data to your marketing software so you can convert them to happy customers.

Riddle offers 14 types of quizzes (and counting!) – including a wide variety of quiz, polls, surveys and personality tests.

Brandquiz vs Riddle

But we don’t stop there.

We’ve worked closely with our partners like the BBC to create quiz types unique to Riddle – such as our image-based ‘Order It’ ranker quiz (‘Arrange the Star Wars movies in chronological order’) to ‘Tap and Find’, where you place quiz answers directly in images.

This wider portfolio will give your marketing and editorial teams will have a much more diverse range of creative options – so they can build the right content for each of your campaigns. Plus, you’ll avoid ‘quiz burnout’ – caused by showing the same type of quiz over and over again. 

Today’s audience is fickle – and respond best to a variety of content.

That brings us back to our engagement goals – to constantly provide the widest range of creative options for our clients.

On the lead generation side, we have a similar approach – going beyond the basic name/email fields offered by many quiz makers. Nope, we offer 16 types of data fields – including dropdowns, radio buttons, date/time picker, and more.

And creating forms is a breeze – you simple drag/drop fields into the form and then style it to match your site’s branding. You can also save forms as templates – for rapid reuse in future quizzes.

Now getting leads with quizzes is great – but it’s only as useful as your data connection with your email marketing tool.

Just like our quizzes, we designed made it easy and intuitive to send data to any of 1,400 email marketing tools (Salesforce, AWeber, Pardot, and more).

With no coding required, you can be up and collecting leads in just minutes.

Brandquiz vs Riddle

These first two areas – quiz creation and leads – are a great start. But we also know that each customer and website is different.

Instead of a ‘one design fits all approach’, we’re fired up about giving you complete control over almost every aspect of your quizzes.

The benefits to you? You’ll have a huge range of customization options in all our plans – from colors to styles, layouts, languages, and more.

And for publishers, brands and agencies, you can use things like our CSS editor and uploading your own fonts to create quizzes that blend organically into your website – matching its look and feel for maximum brand consistency.

Create your first Riddle now! Collect leads – easy to use – 14 quiz types

TRY NOW FOR FREE – 14 DAY TRIAL – NO CREDIT CARD REQUIRED

Outgrow and Riddle – wrapping things up

You can probably tell how passionate (and long-winded) we are about quizzes!

Comparing Outgrow vs Riddle, there’s no one ‘correct’ answer about which is the best quiz creator. Each platform has their own strengths – and it comes down to your product requirements while balancing cost and customer support.

outgrow vs riddle

Choose Outgrow if you’re focused on calculator-based lead generation.

Outgrow has made a very good business out based around interactive calculators to drive lead generation. This initial focus has limited their wider quiz portfolio though, and there might not be as much lead generation and overall quiz customization as you might expect at their price point.

Pick Riddle if you need a broader range of quiz formats and customization options.

We’re big believers that today’s marketers want a wide array of quiz tools with robust lead generation options – all easily customizable to match their site and brand.

(Oh, and we’re big/huge/massive customer service geeks – both our founders and our entire team race each other to answer customer questions first. Try us at hello@riddle.com or via support chat.)

A blog post like this is a great first step – but if you can’t decide, we recommend you try both quiz creators.

Outgrow and Riddle both offer free trials – with no credit card required – so you can quickly get a sense of which might best your needs. 

Happy quizzing!