8 min read
For today’s quiz maker comparison, we’re going to take a look at Outgrow vs Riddle. Sure, there are dozens of quiz makers out there – to save you time, we created this in-depth review of Riddle and Outgrow.
(Updated: June 29, 2020 – a year is a long time in ‘internet time’; we’ve gone back and updated both platforms with their latest features.)
We’ll start with a high level overview, then dive in with a detailed feature by feature look at each quiz maker’s audience engagement and lead generation capabilities.
Right – let’s start with the fundamental question… why use quizzes for marketing and lead generation?
Quizzes have increasingly been in the news the last couple of years. We bet you’ve already heard how quizzes can turn your passive audience into active participants.
Why? People just can’t resist a good quiz.
It’s hard-wired into us as humans; we love discovering new things about ourselves – then (most importantly) sharing our results with their friends. You can see this on your own Facebook feed – the marketing gurus at AdWeek found that quizzes are some of most posted/shared content online
And quizzes don’t stop at engaging your audience.
This is a difficult time for online marketers. Banner advertising is dying – with ad blockers up to 25%
and banner blindness resulting in ever-decreasing clickthrough rates (from 44% back in 1996 to a measly 0.05% in 2018
– that’s 1 in 10,000 views!).
Native advertising is increasingly the way forward – engaging your readers and then asking for their email for follow up conversations.
Marketing experts including Neil Patel and Larry Myler know that quizzes are an easy, scalable tool for online lead generation
– you can create bespoke, compelling content around your marketing goals.
Outgrow vs Riddle – high level comparison
Enough of the overview – are you ready for a quick review of Outgrow vs Riddle?
(Read on if you want to read our more detailed breakdown of both quiz makers – comparing Outgrow vs Riddle in 40 features.)
We like being upfront and transparent – so let’s point out the elephant in the room (or blog).
You’re reading this on Riddle’s blog, so it’s no surprise that we’re big advocates of Riddle.
Now, we know that no one quiz maker works for every marketer. Outgrow and Riddle are both capable, powerful quiz maker platforms.
However, you have your own unique requirements. To help save you time, we decided to compare Outgrow vs Riddle across the key features that might drive your decision-making process.
Lead generation and quizzes – the Grease connection
Let’s dive in a bit deeper about why quizzes and lead generation are such a natural combination.
Being big fans of the movie Grease, we had to throw in a quote – “they go together – like *rama lama lama ka dinga da dinga dong*.”
(And apologies if that very catchy song is now playing in your head.)
Right – effective lead generation is all about context and timing. For most online content, the audience is passively reading and absorbing information.
Now add in a lead form – and it can feel abrupt, and ‘sales-y’. It’s doesn’t fit the experience, which makes your audience defensive.
Quizzes are different.
Each quiz taker will have already answered 6-10 questions before they are presented with your lead form. Psychologically-speaking, they’re in an ‘answer-ready’ state – predisposed to answer the next question, or in your case, your form.
Timing matters – showing your lead generation form between the last quiz question and each user’s results also boosts opt-in rates. Your audience is emotionally engaged with your quiz, and fired up to get their results. Placing a lead form here will see results of up to 40% – that’s almost 20X typical lead generation tools
(Note: this only works if your form is related to the quiz. Asking someone about, say, your financial planning consultancy in a Harry Potter quiz wouldn’t work nearly as well.)
Online quizzes – the data connection
Okay – so we’ve shown how quizzes can engage your audience and get excellent sign up rates.
But quizzes go beyond just a place to add a lead generation form.
Nope – any good quiz maker should let you also collect and send the lead’s quiz responses to your marketing software such as HubSpot or MailChimp. Once there, your quiz leads and data can power your marketing funnel
to send out the right message to the right lead, personalized and based around their quiz responses.
And there are a number of quiz creators out there – you don’t have to pick between just Outgrow and Riddle.
Let’s walk through a typical use case.
Imagine you’re running a travel site – and you want to send the best offer to each lead around their interests. You could whip up a personality test called ‘What’s your dream summer vacation?’ – with 6-10 questions such as “Do you prefer beaches or mountains?” or “All-inclusive or make your own way?”.
You could then send targeted discounts or offers to each lead – based on their vacation preferences. A beach lover would get your 7 days in Maui while the more independent leads could receive your self-guided ‘American road trip’ adventures.
Outgrow vs Riddle – detailed feature list
Jolly good. As we talked about up top, looking at Outgrow vs Riddle, they’re both highly capable quiz makers – and can deliver good results.
But your use case is as specific as your business – so we also added this detailed comparison of Riddle and Outgrow across 40+ features:
Outgrow – overview
The founders of Outgrow are a good start up story – two business grad school buddies who teamed up in 2016 to start their own lead generation/quiz maker company.
They started out with customizable calculators as a lead generation tool – so leads could discover, say, how much of a mortgage they could afford with simple sliders or entering their incomes. Add in easily selected templates and you’ve got their “PowerPoint for interactive content” approach.
This information would then help marketers qualify each lead – so they can segment and follow up with the right messaging.
It’s a good idea – and Outgrow does it well.
However their initial focus on easily created calculators has come at a trade off. Looking at Outgrow vs Riddle, they have a much more limited range of quiz types (8 vs 15) – providing basic quizzes, polls, and personality tests, but not a wider or unique range of tools.
Their lead generation tool also lacks advanced fields that today’s marketers demand – including hidden text/URL to better track/tag where each lead comes from. For a sense of the flexibility offered – compare their six field types with Riddle’s 16.
From a cost perspective, they’re also pricey – their plans top out at almost 4X Riddle ($720 vs $199), and even there, they cap how many leads you can collect each month.
Updated: July 21, 2020
– We just found out that any interactive content you create will be turned off when you cancel – unless you sign up for maintenance plan (50% of your normal rates – up to $360 a month). That seems crazy to us – it feels like they’re holding your quizzes hostage, and if you decide to leave, then you have big content gaps in your site.
Riddle by comparison has an ‘always live’ philosophy – your quizzes will always be active on your site. (You can read more in our pricing policies blog post
We just add our logo to cover serving costs – and turn off lead generation. But still, you won’t have to worry about filling any gaps on your web site.
The other key area comparing Outgrow vs Riddle has to do with customer support. If you sign up for their $22 or $45 a month plans, you’re limited to their help FAQ section only. And even at their premier plan at $720 a month, you still have to wait up to 24 hours for a reply.
At Riddle, by contrast – you can create unlimited quizzes and collect as many leads as you want. And our entire team are customer support geeks.
Tom over at SaasHacker was blown away at our approach
– everyone from our founder Boris down race each other to respond quickly to any customer questions… often in two minutes or less.
In terms of aesthetics – check out Outgrow’s quiz design:
Their quiz builder offers some great features – but is a bit cluttered and takes some time to get to grips with:
Riddle – overview
At Riddle, we’ve adopted a different philosophy.
Our team have been in the quiz creator business for a long time – with over 30 years combined experience (dating way back to Tickle.com – one of the web’s very first quiz sites
We know that both lead generation and engagement are crucial parts of the quiz marketing equation. You need the right quiz type to attract your audience’s interest – and the right lead generation set up to collect/process/send your lead data to your marketing software so you can convert them to happy customers.
Riddle offers 15 types of quizzes (and counting!) – including a wide variety of quiz, polls, surveys and personality tests.
But we don’t stop there.
We’ve worked closely with our partners like the BBC to create quiz types unique to Riddle – such as our image-based ‘Order It’ ranker quiz
(‘Arrange the Star Wars movies in chronological order’) to ‘Tap and Find’, where you place quiz answers directly in images
This wider portfolio will give your marketing and editorial teams will have a much more diverse range of creative options – so they can build the right content for each of your campaigns. Plus, you’ll avoid ‘quiz burnout’ – caused by showing the same type of quiz over and over again.
Today’s audience is fickle – and respond best to a variety of content.
That brings us back to our engagement goals – to constantly provide the widest range of creative options for our clients.
On the lead generation side, we have a similar approach – going beyond the basic name/email fields offered by many quiz makers. Nope, we offer 16 types of data fields – including dropdowns, radio buttons, date/time picker, and more.
And creating forms is a breeze – you simple drag/drop fields into the form and then style it to match your site’s branding. You can also save forms as templates – for rapid reuse in future quizzes.
Now getting leads with quizzes is great – but it’s only as useful as your data connection with your email marketing tool.
Just like our quizzes, we designed made it easy and intuitive to send data to any of 1,400 email marketing tools (Salesforce, AWeber, Pardot, and more).
With no coding required, you can be up and collecting leads in just minutes.
These first two areas – quiz creation and leads – are a great start. But we also know that each customer and website is different.
Instead of a ‘one design fits all approach’, we’re fired up about giving you complete control over almost every aspect of your quizzes.
The benefits to you? You’ll have a huge range of customization options in all our plans – from colors to styles, layouts, languages, and more.
And for publishers, brands and agencies, you can use things like our CSS editor
and uploading your own fonts
to create quizzes that blend organically into your website – matching its look and feel for maximum brand consistency.
Outgrow and Riddle – wrapping things up
You can probably tell how passionate (and long-winded) we are about quizzes!
Comparing Outgrow vs Riddle, there’s no one ‘correct’ answer
about which is the best quiz creator. Each platform has their own strengths – and it comes down to your product requirements while balancing cost and customer support.
Choose Outgrow if you’re focused on calculator-based lead generation.
Outgrow has made a very good business out based around interactive calculators to drive lead generation. This initial focus has limited their wider quiz portfolio though, and there might not be as much lead generation and overall quiz customization as you might expect at their price point.
Pick Riddle if you need a broader range of quiz formats and customization options.
We’re big believers that today’s marketers want a wide array of quiz tools with robust lead generation options – all easily customizable to match their site and brand.
(Oh, and we’re big/huge/massive customer service geeks – both our founders and our entire team race each other to answer customer questions first
. Try us at email@example.com
or via support chat.)
A blog post like this is a great first step – but if you can’t decide, we recommend you try both quiz creators.
Outgrow and Riddle both offer free trials – with no credit card required – so you can quickly get a sense of which might best your needs.