4 min read

Make money with your quizzes with ads.

Riddle’s qui maker features a wide range of options to make money with your quizzes, polls, surveys, personality tests and more. If you have not yet discovered these, here is an overview of our monetization options in addition to in quiz ads.

  • Lead generation – this is our default monetization option. Collect leads before you show quiz results. The conversion rates for this type of lead collection can be quite mind blowing at over 34%. Check out our summary of how to work with our lead gen options.
  • Video ads – part of our enterprise plan – instead of showing a lead form, show a video ad before showing the results. Anyone who spent 3 to 5 minutes answering questions, will have a very high likelyhood of sticking around to watch 10 to 20 seconds of video. Highly engaged viewers with conversion rates in the 95% range. Here are some samples you might enjoy. You can also use this placement to show regular banner ads of course. Read more about that here.
  • Call-to-action buttons and links in your results. One of the easiest ways to monetize your quiz. Place relevant text ads or call-to-action buttons in your results. If done right, these work extremely well. You can tailor the offers to the respective quiz result so that someone who gets the result “Take a vacation on the beach” in the “What is your dream holiday?” quiz, will see links to relevant beach vacations you are offering. Read more on call-to-action buttons here.
  • Lastly, you can place ads below your quiz using our in-quiz iframe ad unit. Read on for an examples and instruction how to use this option.

Create your first Riddle now! Collect leads – easy to use – 14 quiz types


Lets start with a live example

The sample quiz uses a simple, static iFrame below the quiz unit to display an ad.

You can of course also use this placement to display dynamic ads from your ad server. All it takes is an iFrame URL where Riddle can find these ads.

(In case you have an ad blocker on – here’s a screenshot of the banner ad in action:)

To add your own ads to a Riddle unit, go to the customize step and select the “Basic” tab.

You can turn on the iFrame option there and enter the URL from your server, where Riddle can find the iFrame code. Make sure the URL starts with https:// – otherwise it won’t load.

Set the height of the iFrame and you are good to go.

Monetize quizzes with in-quiz ads

Here is some sample code to get you started with your iFrame. Feel free to use this example and modify it to your needs.

If you also want to use static images, make sure to alter the example so the image paths are altered according to your server settings.

Create your first Riddle now! Collect leads – easy to use – 14 quiz types


Please note that this feature is only available to subscribers to our Team plan (you can see see our pricing and features here).

And of course, we’re big believers in awesome (and fast) customer support.

If you have any questions, please ask us on support chat or reach out to hello@riddle.com.