Case Studies

Tate uses Riddle to make its art collection interactive and accessible. Across 41 pieces of content, they’ve generated 3.7 million views and 2.1 million completions, with quizzes now driving half of Tate Kids’ traffic and 22% higher time on site.

German soccer club FC 08 Homburg uses Riddle to engage fans between match days. Weekly quizzes and polls delivered a 19.7% newsletter sign-up rate and an interaction rate nearly five times higher than conventional content.

1. FC Saarbrücken TT used Riddle to engage live audiences at the Champions League Final Four, running quizzes, score predictors, and MVP voting across a two-day tournament – with nearly half of all participants converting to confirmed double opt-in leads.

Brand consultant Francien van Eersel uses Riddle’s personality quiz to prequalify entrepreneurs before a sales conversation, generating warm, data-rich leads that flow automatically into her email marketing workflow.

Digital sports agency Sotic uses Riddle to bring interactive content in-house for clients including Premiership Rugby and the Guinness Six Nations, achieving opt-in rates as high as 55% – well above the 2% average for traditional campaigns.

Sports media group Minute Media uses Riddle to deliver sponsored quiz experiences across its global platforms. With 80-90% of visitors starting quizzes and 70-80% completing them, their sales team can demonstrate genuine audience attention to brand partners.