Boris, Author at Riddle Quiz Maker Blog

How to use quizzes for election marketing

Election Year Buzz: A Proven 3-Stage Guide to Engaging Voters

How to engage, inform, and connect with voters during the election year with interactive content. Keeping your audience engaged is crucial in the fast-paced world of digital media, especially during significant events like the upcoming U.S. presidential elections. Publishers need innovative ways to capture and retain audience attention during a 24/7 news […]

Header Personality Quiz Question Format. What type of questions perform better: Likert Scale or situational questions?

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Riddle Lab – Personality Quiz Question Format

Riddle Lab – Personality Test Questions Experiment: Do simple Likert scale questions perform better or worse than situational questions and answer options in a personality quiz? What do you think? What kind of questions perform better in Personality Quizzes? Likert Scale Situational Questions Why do […]

Header Pop-Up vs. Quiz: Which converts better?

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Riddle Lab – Pop-up vs. Quiz Conversion Rates

We put a newsletter pop-up head-to-head against an in-quiz form - same design, same topic, same ad budget. The quiz converted 7x better and cut cost per lead by 36%.

Header: Form Skip Option: What is the effect of adding a skip option to a form block?

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Riddle Lab – Form Skip Option

Experiment: Skippable vs. Unskippable Forms What is the effect of adding a skip option to a form block on its completion rates? Introduction Building a list of newsletter subscribers through zero party data is the most cost efficient way to reach existing and new customers […]

Header: Optimal Lead Form Placement. What is the optimal placement of form blocks in your Riddle?

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Riddle Lab – Form Placement

Experiment: Form Placement What is the optimal placement of form blocks in your Riddle? Introduction When using a quiz maker to gather user information through interactive content like quizzes, it’s crucial to consider where to place the form block. Whether it is at the beginning, […]

Collect rich first party data using Riddle's Data Layer

Data Collection

Collect rich first-party data with Riddle’s Data Layer

Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up […]

Engagement

Create a live online quiz contest to engage your audience

Boosting engagement & collecting entries with a live online quiz Making your own live online quiz contest with Riddle’s quiz maker is easy. Fun, interactive quizzes turn passive observers into active, enthusiastic (& clicking) participants. Online quizzes (like the BBC’s Riddle-powered ‘Quiz of the Year’) […]

Company Updates

Riddle quizmaker acquires qzzr.com

Quiz maker pioneers team up Riddle quiz maker acquires qzzr.com – We take interactive content to the next level. 3.2 billion insights generated in 2021 [Saarbrücken, Germany. 10/17/2022) Qzzr.com has become part of Riddle Technologies AG, owner of the popular interactive content platform Riddle.com. The […]

Engagement

Ultimate guide to creating an online quiz with Riddle

Writing an online quiz is as much as art as science. They’re taking over the internet – for one simple reason. Quizzes feed into our need to see how we compare with other people – especially about a subject that interests us. That means an […]

Lead generatin - which quiz type works best?

Data Collection

What quiz type works best for online quiz lead generation

Online quizzes for lead generation Online quizzes plus lead generation is a powerful marketing combination. Expect opt-in rates of up to 35-40% – more than 20X the online average for lead generation. But why? Getting your potential users involved and clicking is powerful. Once they’re […]