About boris

I want to build a network of creators who build fun and viral content to grow their traffic and to entertain their readers. Starting companies and helping others to set up shop has always been my passion. With Riddle I can do both as our Riddles have already helped many websites to grow their traffic and revenue. Give us a try and let me know if there is anything we can do better.

Quiz webhook – send data and leads to any software

2017-11-17T16:39:41+00:00

We built Riddle to easily connect with any marketing software or CRM tool. Our new quiz webhook joins our existing range of data connection options, from using Zapier to native integrations with AWeber and MailChimp (with more coming!).

The use cases are endless. You can auto segment leads based on their responses, automatically send […]

Quiz webhook – send data and leads to any software 2017-11-17T16:39:41+00:00

Zapier email collection with Riddle’s quiz builder

2017-10-20T10:17:25+00:00

Zapier email collection in a quiz: connect to any software

We often get the question – “Riddle’s great, but can I use Zapier email collection in a quiz?” (Or any system – including Salesforce, ConstantContact, InfusionSoft and dozens more)

UPDATE: we released our own Zapier App – please go here to read all about it.

To address […]

Zapier email collection with Riddle’s quiz builder 2017-10-20T10:17:25+00:00

Why Riddle’s freemium quiz pricing is changing

2017-10-20T10:18:15+00:00

We are making a tough decision about Riddle’s freemium quiz pricing that goes completely contrary to the “Make Everything Free” movement that has taken the internet by storm.

Starting July 4th, 2016, we will no longer be offering an ‘all you can create’ free edition of Riddle. Instead, we’ll start charging a nominal fee of $4 […]

Why Riddle’s freemium quiz pricing is changing 2017-10-20T10:18:15+00:00

Personality Quizzes as a Fantasy Gateway to Another World

2017-10-19T16:53:48+00:00

In a living room all around the world, men (and an ever increasing number of women) strategize, talk smack, and build fantasy sports dynasties.

These meetings have become ritual, annual tournaments for bragging rights and validation. It is one of the country’s newest pastimes, a huge industry that pits friend against friend; neighbor against neighbor. For […]

Personality Quizzes as a Fantasy Gateway to Another World 2017-10-19T16:53:48+00:00

Customizing quizzes – avoid the ‘patchwork quilt’ effect

2017-10-19T16:54:13+00:00

First – a bit of history about customizing quizzes and ancient quilting. Sometime between the 11th and 13th centuries, patchwork quilts appeared in European homes. As temperatures dropped across the continent, cost conscience residents began stitching together fabrics in order to create a warmer, cheaper blanket.

Early quilters were forced into their craft by necessity, not […]

Customizing quizzes – avoid the ‘patchwork quilt’ effect 2017-10-19T16:54:13+00:00

Contextualizing the Survey Question

2017-10-19T17:13:49+00:00

Growing up, whenever a telemarketer would call the house, my father would pick up the phone, listen until he understood the nature of the call, and then unleash all hell on the unlucky soul at the other end. I was never privy to the calls, but I like to think the questions that set him […]

Contextualizing the Survey Question 2017-10-19T17:13:49+00:00

Why are quizzes so powerful for lead generation?

2017-10-19T17:18:57+00:00

Getting leads is the Holy Grail of all business growth.

Getting more people to join your mailing list or subscribe to your blog will make a huge difference in how fast you can grow your content marketing efforts and thus your business.

You’ve probably seen the most common form to get people to sign […]

Why are quizzes so powerful for lead generation? 2017-10-19T17:18:57+00:00

How a color quiz can tell you which cars your readers would buy

2017-10-19T16:54:26+00:00

Do you want to know more about your readers? Could you use data to sell more ads or generate better targeted content?

Here’s how you do it – using a Riddle personality test.

Everyone loves to take tests and quizzes. According to AdWeek, quizzes are the most shared content on social media by far, […]

How a color quiz can tell you which cars your readers would buy 2017-10-19T16:54:26+00:00

A first timer’s thoughts on SXSW

2017-10-19T17:19:11+00:00

IMG_2834Imagine a room filled with 6,000 founders, CEOs, tech professionals going totally quiet for 10 minutes. No cell phones out, no one on their laptop, no one talking.

Sounds unreal?

It is unreal and it captures the spirit of what I experienced at SXSW 2016 better […]

A first timer’s thoughts on SXSW 2017-10-19T17:19:11+00:00

Could you pass the milk please?

2017-10-19T17:21:50+00:00

It started with a drop of water. The drop could have come from anywhere. Someone being a bit careless when refilling the water tank, a bit of condensatin or a minor spill. But when the first drop was joined by a second, then a third and soon by what felt like a litre of […]

Could you pass the milk please? 2017-10-19T17:21:50+00:00