Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


What is churn management?

Churn Management: Proven Strategies for Effective Churn Prevention

Churn management is essential for sustainable business growth. It focuses on churn prevention by identifying why customers leave and taking action to retain them. With the right churn management strategy, companies can reduce customer loss, increase loyalty, and boost long-term revenue. Good churn management often […]

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Create digital badges with Riddle quizzes and Navigatr

Create a digital badge from a quiz

Automated awarding of digital badges by integrating Riddle.com quizzes with Navigatr LinkedIn profiles are more than just digital CVs. They’re a space to showcase verified skills and achievements. One of the most effective ways to do this is by sharing digital badges – portable, verifiable credentials that […]

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Case Study: Immediate Media - A Burda Company. Boosting engagement and organic reach with Riddle quiz maker.

The Quiz Effect: Immediate Media’s Winning Formula with Riddle – Case Study

History Extra is part of Immediate Media’s extensive portfolio of online brands and is the digital home of BBC History Magazine and BBC History Revealed. Its passionate audience of history lovers turn to History Extra for in-depth articles, podcasts, quizzes, and video content. Immediate Media has made Riddle a central part […]

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Riddle Release Log 2024 Blog Header

Riddle Release Log 2024

Read our current release log here December 10th, 2024 Preview improvements The Preview in the Creator can now calculate accurate scores, display all result page blocks, work with branching logic, and behave exactly like the final Riddle.It does not send data or save statistics, which […]

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How to create an employee satisfaction survey.

Employee surveys: Implementation, samples, and examples

Employee surveys are an essential tool for company management to gain insights into employee motivation and satisfaction. When used correctly, they help create a good working atmosphere in the long term. Company management must be prepared to react to poor survey results and initiate changes. […]

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Data protection in contact forms - how to create GDPR compliant contact forms

Data protection in contact forms: requirements, tips, and templates

Contact forms are among the most frequently used methods for collecting personal data. It is, therefore, particularly important to make them GDPR-compliant. Data such as a user’s first name, last name, and email address are generally requested. This data is particularly worthy of protection, especially […]

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What is an NPS - Net Promoter Score

Net Promoter Score (NPS): Definition, meaning & calculation

The Net Promoter Score ® or NPS ® is a universal measure of customer satisfaction and the strength of customer loyalty. It is based on the key question: “How likely is it that you would recommend our company/product/service to a friend or colleague?” Definition: Net […]

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Using JavaScript Events in Riddle.com to personalize your content

Why use Riddle events for dynamic and personalized content

The best-performing websites only show content that is relevant to the individual visitor. By personalizing content, you can remove distractions and increase conversions. Take Amazon, for example. If you have never searched for pet supplies, Amazon knows that you most likely don’t own pets and […]

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Engage your users with email automation and personalized content

Email Automation

Drive user engagement and personalization Personalization has become increasingly important in the age of digital marketing to ensure you reach your target customers. Riddle’s email automation allows you to send personalized emails to quiz takers based on their responses and results. Here’s a practical example: […]

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Create an advent calendar using quizzes and mini games with riddle.com

Create an interactive advent calendar for your website

No matter when you read this post, the next Christmas season is just around the corner! It is the best season to generate new leads and sales, as people are often at home and browsing the web for Christmas gifts. Give them something to return […]

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