Oxfam created this Riddle quiz to test their readers on worldwide inequality
Anti-poverty charity Oxfam has made it their mission to educate the world about income inequality. They know that quizzes are powerful awareness mechanisms – inspiring their ‘top of funnel’ of potential volunteers and donors, and setting the stage for their later campaigns.
This Riddle quiz was created by Oxfam so that they could:
– Grow their audience – quizzes are the most viral shared content (AdWeek)
– Engage their visitors – visitors who take a quiz stay 37% longer on your site
