Give readers a reason to skip AI and visit you
Leading publishers use Riddle’s interactive mini-games to drive repeat visits, deepen engagement, and increase sponsor value. Interactive content that AI overviews simply can’t replace. No coding needed. Fully customizable. Built to convert.
The new reality
AI overviews are eating your traffic. And it’s only getting worse.
Google’s AI answers questions without sending users to your site. Static articles, listicles, how-to guides — they’re all being absorbed. But there’s one thing AI can’t replicate: the interactive experience of actually playing something.
Organic traffic is eroding fast
AI overviews now appear for over 50% of searches. Informational content is the first to vanish from click-through.
Time on site is collapsing
Readers who do arrive leave in seconds. Thin engagement kills ad revenue and destroys your SEO authority.
No reason to come back
Static content has no return loop. Without a daily game mechanic, there’s no loyalty — only bounce.
Sponsors want engaged audiences
Falling page views make it harder to justify premium ad and sponsorship rates to clients.
The Riddle Solution
Make your content so unique, AI overviews can’t steal it
Mini-games and leaderboards: AI can’t replace them. Give readers a reason to visit, stay, and return — every single day.
Turn casual readers into daily visitors
Predictors. Crosswords. Sudoku. Minesweeper. Mini-games build daily habits — users return to play and climb leaderboards. That’s return traffic you own, not rent.
Monetize every game, every visit
Native ad placements and opt-in lead forms live inside your mini-games. Non-intrusive. High-converting. 30–50% of users who play fill out your forms — 10× the industry average.
Fully branded. Sponsor-ready.
Branded mini-games and interactive content embedded across your website and apps. Mobile-first, fully customisable, and ready for sponsor integrations out of the box.
30+ Interactive Formats
Content AI can never generate for your readers
Every format creates an experience readers can only get on your site — not from an AI summary
🔠
Crosswords
Daily crosswords that bring readers back on schedule
🎡
Wheel of Fortune
Spin-to-win mechanics that drive repeat visits and sponsor activations
🎰
Slot Machine
Branded prize mechanics that boost time on site and opt-in rates
💣
Minesweeper
Classic logic game fully branded and embedded on your site
🔢
Sudoku
Classic puzzles with branded frames and sponsorship slots
🏆
Leaderboards
Competitive daily scoreboards that drive return visits
🔮
Score Predictors
Sports and event predictors that drive pre-event traffic spikes
🧩
Personality Quizzes
High shareability — readers tag friends, expanding your reach
📊
Polls & Surveys
Real-time audience insight and zero-party data collection
Want to easily build fun, engaging minigames?
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No-code, easy builder
Create minigames that keep people playing
No code, all fun
Use Riddle’s intuitive visual builder to create and launch minigames in minutes — no developers needed.
Flexible, dynamic design
Customize layouts, messages, images, and win logic to create experiences that match your goals — whether that’s fun, engagement, or conversion.
Styled for your brand
All minigames can be fully white-labeled. Customize fonts, colors, buttons — and go deeper with CSS to match your look exactly.
What our Clients say
See Why BBC, CNN & Netflix Trust Riddle
“Riddle helps our Children’s interactive team to quickly create engaging content that provide compelling data insights about our audience.”
Derek Harvie
Executive Producer, BBC
“We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our quizzes are getting 35% more page views and 40% more time on site.”
Mark Wright
Managing Director, Den of Geek
GDPR & CCPA compliant
Riddle meets global privacy protection requirements, keeping customers’ personal data safe and secure.
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