Quiz marketing makes sense on so many levels. Quizzes are incredibly flexible marketing tools – you can generate leads, gather audience data, and qualify potential customers using online quizzes.

Want to monetize your traffic? We’ll share the best tactics and strategies on how to make money from your quizzes through video ads or leads.

Riddle is used by the BBC, Macy’s, the NFL’s Chicago Bears, and hundreds of other top publishers and brands. We’ve helped them create quizzes that deliver – refining their initial concept to a polished quiz that works.

The team at Riddle have more than 20 years’ combined experience in the online quiz space. Let us help you create quizzes that surpass your marketing goals!

And we’re big customer service geeks – our entire team, from our CEO on down, generally race each other to read and respond to every message. Drop us a line at hello@riddle.com – and see how fast we are at replying. :)

HubSpot lead generation and Riddle

2017-10-19T16:58:20+00:00

HuBSpot Lead Generation with Riddle Riddle's quiz maker is a powerful marketing tool - enabling you to easily gather the names and emails of people who take your quiz. The next step? Sync Riddle with HubSpot lead generation to automatically send personalized follow up messages based on how they answered. It's easy to do [...]

HubSpot lead generation and Riddle 2017-10-19T16:58:20+00:00

ActiveCampaign lead generation and Riddle

2017-10-19T16:58:46+00:00

ActiveCampaign Lead Generation with Riddle Riddle's quiz creator is a powerful marketing tool - enabling you to easily gather the names and emails of people who take your quiz. The next step? Sync Riddle with ActiveCampaign lead generation to automatically send personalized follow up messages based on how they answered. It's easy to do [...]

ActiveCampaign lead generation and Riddle 2017-10-19T16:58:46+00:00

Call to action quiz buttons – boost sales and sign ups!

2017-12-04T17:59:12+00:00

Riddle's quiz maker just got marketing superpowers. Sure, quizzes are great at engaging your audience – people love to take and share them with their friends. But now you can add call to action quiz buttons to any Riddle test, list, or poll – perfect for presenting special offers targeted to their quiz results. [...]

Call to action quiz buttons – boost sales and sign ups! 2017-12-04T17:59:12+00:00

Create a quiz marketing funnel with Riddle

2017-10-19T17:04:30+00:00

Quizzes are the most shared content online (according to Adweek). But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel - using a quiz maker and most email automation tools. Evolve past ‘once size fits all’ messaging - leverage the power of quizzes to deliver the right message [...]

Create a quiz marketing funnel with Riddle 2017-10-19T17:04:30+00:00

Sponsored quizzes – monetize your traffic

2017-10-19T17:04:49+00:00

Did you know you can make sponsored quizzes with Riddle? Add your advertisers' branding, run contests, collect emails or video ads - our quiz creator is super flexible. Since quizzes are among 'the most shared pieces of content' (AdWeek), now you can use them to grow your audience AND make more money. Sponsored quizzes: why so [...]

Sponsored quizzes – monetize your traffic 2017-10-19T17:04:49+00:00

Refresh quiz ad units after each question

2018-03-09T14:03:57+00:00

Refresh quiz ad units - why you should: Quizzes are brilliant at getting your users to spend more time on site - with users spending an average of 3 minutes 17 seconds per ten question quiz. Now you can monetize that traffic by telling your site to refresh quiz ad units after every question. That [...]

Refresh quiz ad units after each question 2018-03-09T14:03:57+00:00

Collect quiz emails with a custom lead generation form

2017-10-19T17:05:23+00:00

We've designed Riddle's online quiz creator to make it easy to collect quiz emails through a custom lead generation form. Sure, Riddle has native integrations with MailChimp and AWeber (and more coming soon!) - and you can connect pretty much any available lead management tool through zapier.com. But sometimes, you need even more flexibility. [...]

Collect quiz emails with a custom lead generation form 2017-10-19T17:05:23+00:00

Online quiz lead generation – what quiz type works best?

2017-10-19T16:50:08+00:00

Online quiz lead generation is a powerful marketing combination. hey go together like Batman and Robin, or chocolate and peanut butter (delicious). But why? Getting your potential users involved and clicking is powerful. Once they’re answering questions, you’re more than halfway to getting them interested in your services. Add a form asking for their name [...]

Online quiz lead generation – what quiz type works best? 2017-10-19T16:50:08+00:00

Ryan Levesque’s “Ask Method” and Riddle’s quiz creator

2017-10-19T17:12:22+00:00

I am a huge fan of Ryan Levesque - using the power of a quiz creator and the "Ask Method" to grow your sales through an automatic, yet highly personalized sales funnel. (New to you? Check out his book "Ask". It's a quick read, and a steal at less than $10.) The Ask Method: [...]

Ryan Levesque’s “Ask Method” and Riddle’s quiz creator 2017-10-19T17:12:22+00:00

Google Event Tracking

2017-10-20T10:18:34+00:00

Track Riddle Lead Gen with Google Analytics Is getting leads your number one goal for your quiz? Pastafun is showing you a tasty way to track lead form completion with Google Analytics. All it takes is: A Google Analytics account (well obviously... ) A secure server for your website (meaning an https:// domain instead [...]

Google Event Tracking 2017-10-20T10:18:34+00:00