Quiz marketing makes sense on so many levels. Quizzes are incredibly flexible marketing tools – you can generate leads, gather audience data, and qualify potential customers using online quizzes.

Want to monetize your traffic? We’ll share the best tactics and strategies on how to make money from your quizzes through video ads or leads.

Riddle is used by the BBC, Macy’s, the NFL’s Chicago Bears, and hundreds of other top publishers and brands. We’ve helped them create quizzes that deliver – refining their initial concept to a polished quiz that works.

The team at Riddle have more than 20 years’ combined experience in the online quiz space. Let us help you create quizzes that surpass your marketing goals!

And we’re big customer service geeks – our entire team, from our CEO on down, generally race each other to read and respond to every message. Drop us a line at hello@riddle.com – and see how fast we are at replying. :)

Riddle Zapier app – send quiz data to any email tool

2018-08-31T09:43:18+00:00

The Riddle Zapier app We've been big fans of Zapier for some time now (and are pumped about our new Riddle Zapier app). Zapier makes it easy to connect Riddle quizzes with nearly any email marketing or other data system - no coding required. We are often asked if quiz and lead data can be [...]

Riddle Zapier app – send quiz data to any email tool2018-08-31T09:43:18+00:00

Quiz lead generation with Riddle – collect emails through quizzes

2018-06-06T17:00:09+00:00

We designed Riddle's quiz maker with quiz lead generation in mind - so you can easily collect users' emails in all of our quiz types. Quiz lead generation - how it works: You add a lead generation form in the 'lead gen' step of the creation process. It can be mandatory or optional. Each user [...]

Quiz lead generation with Riddle – collect emails through quizzes2018-06-06T17:00:09+00:00

HubSpot lead generation and Riddle

2017-10-19T16:58:20+00:00

HuBSpot Lead Generation with Riddle Riddle's quiz maker is a powerful marketing tool - enabling you to easily gather the names and emails of people who take your quiz. The next step? Sync Riddle with HubSpot lead generation to automatically send personalized follow up messages based on how they answered. It's easy to do [...]

HubSpot lead generation and Riddle2017-10-19T16:58:20+00:00

ActiveCampaign lead generation and Riddle

2017-10-19T16:58:46+00:00

ActiveCampaign Lead Generation with Riddle Riddle's quiz creator is a powerful marketing tool - enabling you to easily gather the names and emails of people who take your quiz. The next step? Sync Riddle with ActiveCampaign lead generation to automatically send personalized follow up messages based on how they answered. It's easy to do [...]

ActiveCampaign lead generation and Riddle2017-10-19T16:58:46+00:00

Call to action quiz buttons – boost sales and sign ups!

2017-12-04T17:59:12+00:00

Riddle's quiz maker just got marketing superpowers. Sure, quizzes are great at engaging your audience – people love to take and share them with their friends. But now you can add call to action quiz buttons to any Riddle test, list, or poll – perfect for presenting special offers targeted to their quiz results. [...]

Call to action quiz buttons – boost sales and sign ups!2017-12-04T17:59:12+00:00

Create a quiz marketing funnel with Riddle

2017-10-19T17:04:30+00:00

Quizzes are the most shared content online (according to Adweek). But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel - using a quiz maker and most email automation tools. Evolve past ‘once size fits all’ messaging - leverage the power of quizzes to deliver the right message [...]

Create a quiz marketing funnel with Riddle2017-10-19T17:04:30+00:00

Sponsored quizzes – monetize your traffic

2017-10-19T17:04:49+00:00

Did you know you can make sponsored quizzes with Riddle? Add your advertisers' branding, run contests, collect emails or video ads - our quiz creator is super flexible. Since quizzes are among 'the most shared pieces of content' (AdWeek), now you can use them to grow your audience AND make more money. Sponsored quizzes: why so [...]

Sponsored quizzes – monetize your traffic2017-10-19T17:04:49+00:00

Refresh quiz ad units after each question

2018-03-09T14:03:57+00:00

Refresh quiz ad units - why you should: Quizzes are brilliant at getting your users to spend more time on site - with users spending an average of 3 minutes 17 seconds per ten question quiz. Now you can monetize that traffic by telling your site to refresh quiz ad units after every question. That [...]

Refresh quiz ad units after each question2018-03-09T14:03:57+00:00

Collect quiz emails with a custom lead generation form

2017-10-19T17:05:23+00:00

We've designed Riddle's online quiz creator to make it easy to collect quiz emails through a custom lead generation form. Sure, Riddle has native integrations with MailChimp and AWeber (and more coming soon!) - and you can connect pretty much any available lead management tool through zapier.com. But sometimes, you need even more flexibility. [...]

Collect quiz emails with a custom lead generation form2017-10-19T17:05:23+00:00

Online quiz lead generation – what quiz type works best?

2017-10-19T16:50:08+00:00

Online quiz lead generation is a powerful marketing combination. hey go together like Batman and Robin, or chocolate and peanut butter (delicious). But why? Getting your potential users involved and clicking is powerful. Once they’re answering questions, you’re more than halfway to getting them interested in your services. Add a form asking for their name [...]

Online quiz lead generation – what quiz type works best?2017-10-19T16:50:08+00:00