Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played - atop Mt. Kilimanjaro.


Main image for blog post comparing riddle and Qzzr quiz makers

Qzzr vs. Riddle (2026): From Solo Creators to Enterprise Teams

Riddle vs Qzzr: Same Quiz Platform, Different Use Cases In 2026, quiz platforms are increasingly evaluated not just on features, but on how well they scale with traffic, teams, data, and long-term strategy. The comparison between Riddle and Qzzr is somewhat unique because these two […]

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Riddle is the best alternative to Opinion Stage

Riddle vs Opinion Stage (2026): Quiz Maker Platforms for Different Levels of Scale In 2026, choosing a quiz platform is no longer just about creating quizzes. For many organizations, quiz makers have evolved into interactive content platforms that support engagement, first-party data collection, and long-term […]

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Blog hero image for the ultimate quiz maker comparison post in 2026, comparing Riddle to nine other quiz maker platforms.

The Ultimate Quiz Maker Comparison (2026)

Not all quiz makers are built the same. Our 2026 comparison ranks 13 leading platforms on engagement, flexible formats, and the features that get your content published fast.

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The Case for Evergreen Interactive Content: Your Best Quiz Might Be One You Haven’t Written Yet (2026 White Paper)

Evergreen interactive content doesn't spike and fade - it compounds. Quizzes, personality tests, and mini-games built around topics that don't date keep earning search rankings, driving return visits, and collecting first-party data long after the week they launched. Publishers who treat interactive content as infrastructure rather than output are building audiences that don't rely on next week's story to show up.

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Header image for Riddle's case study with JaneAusten.com

How JaneAusten.com Used 350 Quizzes to Make Their Membership Worth Paying For

JaneAusten.com used Riddle to turn a quiz library into a membership engine, building 350+ quizzes that drive a 79% completion rate, 4 minutes minutes of avg. time on site per finish - 43% above the platform benchmark - and a members-only tier where exclusive quiz access became their most compelling reason to subscribe.

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Header image for Convert By Riddle's post about the score predictor white paper - and how score predictos are a powerful sponsorship and retention mechanic for publishers, brands, HR teams, and sports teams.

Score Predictor Whitepaper: Daily Returns, Not Day-1 Spikes

Most tournament campaigns peak on day one and fade fast, with no mechanism to bring audiences back between matches. Riddle's score predictor fixes that - participants predict, check their leaderboard, and return for every fixture, turning a one-day traffic spike into daily engagement across the full tournament, with opted-in first-party data collected at registration.

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Header image for Riddle's 'Publisher's guide to content monetization for interactive content'

The Publisher’s Guide to Content Monetization with Interactive Content

A practical guide to every content monetization option available through Riddle’s quiz maker – ranked from easiest to most advanced. Riddle gives publishers, media companies, and brands full, direct access to a complete suite of content monetization tools – no development work required, no custom […]

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Header image for Riddle's case study with Learn French With Alexa

Learn French With Alexa: Education – Case Study

Learn French with Alexa uses Riddle to turn lessons into measurable progress. With 1,800+ interactive pieces of content, they've achieved 1.07 million completed quizzes and a 66 percent completion rate.

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2025 Quiz Marketing Report: The Global Scale of Engagement

Standard web content is struggling to hold onto a distracted audience. Our latest data from Riddle’s 2025 Quiz Marketing Report shows that while traditional page views are becoming shorter and more passive, interactive content is moving in the opposite direction. We analyzed billions of data […]

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Riddle is the Best Alternative to TryInteract in 2026

Overview: TryInteract v. Riddle Both Try Interact (TryInteract) and Riddle are among the most established online quiz creators around – so which quiz maker should you choose? TryInteract vs Riddle? It is no secret – online quizzes are absolutely amazing at engaging visitors, boosting time […]

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