Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played—on Mt. Kilimanjaro.

Content automation with Riddle - 4 powerful ways to use Riddle to scale engagement

Data Collection, Engagement, Use Cases

Content Automation: 4 Powerful Ways Riddle Scales Engagement

If you’re a publisher, sports team, or brand looking to boost engagement, generate leads, and collect zero-party data, you’re likely already using or considering interactive content. Quizzes, polls, personality tests, score predictors, and mini-games consistently outperform static content when it comes to time on site […]

American Football Case Study - Saarland Hurricanes

Case Studies

American Football: Fan Engagement – Case Study

Saarland Hurricanes score big with interactive fan engagement on Riddle Challenge: Driving engagement and growing a privacy-compliant fanbase The Saarland Hurricanes, one of Germany’s top professional American football teams, were looking for a smarter way to connect with their fans – on and off the […]

Engagement

Create your own WhatsApp quiz in 5 minutes

We’re often asked “Can I create a WhatsApp quiz with Riddle?”. And like so many things, there’s a short answer – and a better, longer one. The short take? It makes sense to use a quiz maker like Riddle to reach and engage WhatsApp’s 2.7 […]