Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played - atop Mt. Kilimanjaro.


Header image for Riddle's automated quiz contest platform

How to Run an Automated Quiz Contest – From Build to Winner in One Workflow

Running a quiz contest manually means building the form, scheduling the launch, filtering for compliance, picking a winner, and sending every email - from scratch, every time. With Riddle's automated quiz contest tools, publishers, sports clubs, and brands set it up once: the contest opens, runs, closes, selects winners, and delivers personalised emails to every entrant - automatically.

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Header image for Convert By Riddle's post about the score predictor white paper - and how score predictos are a powerful sponsorship and retention mechanic for publishers, brands, HR teams, and sports teams.

Score Predictor Whitepaper: Daily Returns, Not Day-1 Spikes

Most tournament campaigns peak on day one and fade fast, with no mechanism to bring audiences back between matches. Riddle's score predictor fixes that - participants predict, check their leaderboard, and return for every fixture, turning a one-day traffic spike into daily engagement across the full tournament, with opted-in first-party data collected at registration.

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Header image for Riddle's 'Publisher's guide to content monetization for interactive content'

The Publisher’s Guide to Content Monetization with Interactive Content

A practical guide to every content monetization option available through Riddle’s quiz maker – ranked from easiest to most advanced. Riddle gives publishers, media companies, and brands full, direct access to a complete suite of content monetization tools – no development work required, no custom […]

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Header image for Riddle's case study with Learn French With Alexa

Learn French With Alexa: Education – Case Study

Learn French with Alexa uses Riddle to turn lessons into measurable progress. With 1,800+ interactive pieces of content, they've achieved 1.07 million completed quizzes and a 66 percent completion rate.

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Header image for Riddle's 2025 Quiz Marketing Report

2025 Quiz Marketing Report: The Global Scale of Engagement

Standard web content is struggling to hold onto a distracted audience. Our latest data from Riddle’s 2025 Quiz Marketing Report shows that while traditional page views are becoming shorter and more passive, interactive content is moving in the opposite direction. We analyzed billions of data […]

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Header image for blog post about why Riddle is the best quiz maker alternative to TryInteract

Riddle is the Best Alternative to TryInteract in 2026

Overview: TryInteract v. Riddle Both Try Interact (TryInteract) and Riddle are among the most established online quiz creators around – so which quiz maker should you choose? TryInteract vs Riddle? It is no secret – online quizzes are absolutely amazing at engaging visitors, boosting time […]

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Content automation with Riddle - 4 powerful ways to use Riddle to scale engagement

Content Automation: 4 Powerful Ways Riddle Scales Engagement

If you’re a publisher, sports team, or brand looking to boost engagement, generate leads, and collect zero-party data, you’re likely already using or considering interactive content. Quizzes, polls, personality tests, score predictors, and mini-games consistently outperform static content when it comes to time on site […]

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American Football Case Study - Saarland Hurricanes

American Football: Fan Engagement – Case Study

Saarland Hurricanes score big with interactive fan engagement on Riddle Challenge: Driving engagement and growing a privacy-compliant fanbase The Saarland Hurricanes, one of Germany’s top professional American football teams, were looking for a smarter way to connect with their fans – on and off the […]

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