Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played—on Mt. Kilimanjaro.


Blog hero image for the ultimate quiz maker comparison post in 2026, comparing Riddle to nine other quiz maker platforms.

The Ultimate Quiz Maker Comparison (2026)

The best quiz makers for publishers, brands, and sports teams (full review) Are you looking for a powerful online quiz maker to boost audience engagement, collect leads, and gather zero-party data? We reviewed 11 of the most popular quiz platforms to help you find the […]

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Header image for Riddle's white paper about evergreen interactive content

The Case for Evergreen Interactive Content: Your Best Quiz Might Be One You Haven’t Written Yet (2026 White Paper)

Evergreen interactive content doesn't spike and fade - it compounds. Quizzes, personality tests, and mini-games built around topics that don't date keep earning search rankings, driving return visits, and collecting first-party data long after the week they launched. Publishers who treat interactive content as infrastructure rather than output are building audiences that don't rely on next week's story to show up.

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Header image for blog post about using mini-games being the new engagement playbook

Mini-Games Solve the Publisher Problem That More Content Never Will (2026 White Paper)

Organic search traffic is falling - and no amount of new content will turn that tide. AI answer boxes and zero-click searches have permanently rewired how audiences find publishers. The ones pulling ahead have stopped chasing algorithms and started building direct daily habits instead. Mini-games and leaderboards do that better than anything else on the market right now.

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Header image for Riddle's case study with JaneAusten.com

How JaneAusten.com Used 350 Quizzes to Make Their Membership Worth Paying For

JaneAusten.com used Riddle to turn a quiz library into a membership engine, building 350+ quizzes that drive a 79% completion rate, 4 minutes minutes of avg. time on site per finish - 43% above the platform benchmark - and a members-only tier where exclusive quiz access became their most compelling reason to subscribe.

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Header image for Riddle's automated quiz contest platform

How to Run an Automated Quiz Contest – From Build to Winner in One Workflow

Running a quiz contest manually means building the form, scheduling the launch, filtering for compliance, picking a winner, and sending every email - from scratch, every time. With Riddle's automated quiz contest tools, publishers, sports clubs, and brands set it up once: the contest opens, runs, closes, selects winners, and delivers personalised emails to every entrant - automatically.

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Header image for Convert By Riddle's post about the score predictor white paper - and how score predictos are a powerful sponsorship and retention mechanic for publishers, brands, HR teams, and sports teams.

Score Predictor Whitepaper: Daily Returns, Not Day-1 Spikes

Most tournament campaigns peak on day one and fade fast, with no mechanism to bring audiences back between matches. Riddle's score predictor fixes that - participants predict, check their leaderboard, and return for every fixture, turning a one-day traffic spike into daily engagement across the full tournament, with opted-in first-party data collected at registration.

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Header image for Riddle's 'Publisher's guide to content monetization for interactive content'

The Publisher’s Guide to Content Monetization with Interactive Content

A practical guide to every content monetization option available through Riddle’s quiz maker – ranked from easiest to most advanced. Riddle gives publishers, media companies, and brands full, direct access to a complete suite of content monetization tools – no development work required, no custom […]

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Header image for Riddle's case study with Learn French With Alexa

Learn French With Alexa: Education – Case Study

Learn French with Alexa uses Riddle to turn lessons into measurable progress. With 1,800+ interactive pieces of content, they've achieved 1.07 million completed quizzes and a 66 percent completion rate.

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Header image for Riddle's 2025 Quiz Marketing Report

2025 Quiz Marketing Report: The Global Scale of Engagement

Standard web content is struggling to hold onto a distracted audience. Our latest data from Riddle’s 2025 Quiz Marketing Report shows that while traditional page views are becoming shorter and more passive, interactive content is moving in the opposite direction. We analyzed billions of data […]

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Header image for blog post about why Riddle is the best quiz maker alternative to TryInteract

Riddle is the Best Alternative to TryInteract in 2026

Overview: TryInteract v. Riddle Both Try Interact (TryInteract) and Riddle are among the most established online quiz creators around – so which quiz maker should you choose? TryInteract vs Riddle? It is no secret – online quizzes are absolutely amazing at engaging visitors, boosting time […]

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