Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played - atop Mt. Kilimanjaro.


Featured image for blog post comparing Riddle and LeadQuizzes

Riddle is the Best Alternative to LeadQuizzes in 2026

LeadQuizzes is built around lead capture. Riddle goes further - with 35+ interactive formats, GDPR-compliant data collection, and engagement tools built for publishers and media brands that need more than a funnel.

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Header image for blog post comparing Riddle to Outgrow as the best interactive content platform for publishers, brands, and media companies.

Riddle is the Best Alternative to Outgrow in 2026

Outgrow works well for marketing funnels - but if you're a publisher or media brand that needs quizzes, games, and engagement at scale, Riddle is the stronger choice.

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Featured image for blog post comparing the quiz makers Riddle and SurveyMonkey

Riddle is the Best Alternative to SurveyMonkey in 2026

SurveyMonkey is built for research. Riddle is built for audience engagement. If you're a publisher or media brand that needs quizzes, lead gen, and monetization at scale - here's why Riddle is the better choice.

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Main image for blog post comparing Riddle and Genially as quiz makers for publishers, media companies, and other large organizations.

Genially vs Riddle: Interactive Content Platforms Compared for Scale in 2026

Genially and Riddle both create interactive content - but they're built for very different goals. A practical look at how the two platforms compare across formats, analytics, automation, and pricing - to help you find the right fit for your team.

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Header image for blog post about how Riddle can help publishers grow revenue through interactive content like quizzes, mini-games, and more.

Publisher Revenue From Interactive Content: 6 Strategies That Work in 2026

Publishers using Riddle's interactive content β€” quizzes, polls, and personality tests β€” report better ad performance, higher lead capture rates, and new sponsorship revenue. With readers spending nearly three times longer on pages with interactives, the same content generates CPM revenue, leads, and audience data simultaneously.

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Main image for blog post comparing riddle and Qzzr quiz makers

Qzzr vs. Riddle (2026): From Solo Creators to Enterprise Teams

Riddle vs Qzzr: Same Quiz Platform, Different Use Cases In 2026, quiz platforms are increasingly evaluated not just on features, but on how well they scale with traffic, teams, data, and long-term strategy. The comparison between Riddle and Qzzr is somewhat unique because these two […]

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Hero image for blog post comparing Riddle and Opinion Stage

Riddle is the best alternative to Opinion Stage

Riddle vs Opinion Stage (2026): Quiz Maker Platforms for Different Levels of Scale In 2026, choosing a quiz platform is no longer just about creating quizzes. For many organizations, quiz makers have evolved into interactive content platforms that support engagement, first-party data collection, and long-term […]

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Blog hero image for the ultimate quiz maker comparison post in 2026, comparing Riddle to nine other quiz maker platforms.

The Ultimate Quiz Maker Comparison (2026)

The best quiz makers for publishers, brands, and sports teams (full review) Are you looking for a powerful online quiz maker to boost audience engagement, collect leads, and gather zero-party data? We reviewed 11 of the most popular quiz platforms to help you find the […]

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Header image for Riddle's white paper about evergreen interactive content

The Case for Evergreen Interactive Content: Your Best Quiz Might Be One You Haven’t Written Yet (2026 White Paper)

Evergreen interactive content doesn't spike and fade - it compounds. Quizzes, personality tests, and mini-games built around topics that don't date keep earning search rankings, driving return visits, and collecting first-party data long after the week they launched. Publishers who treat interactive content as infrastructure rather than output are building audiences that don't rely on next week's story to show up.

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Header image for Riddle's case study with JaneAusten.com

How JaneAusten.com Used 350 Quizzes to Make Their Membership Worth Paying For

JaneAusten.com used Riddle to turn a quiz library into a membership engine, building 350+ quizzes that drive a 79% completion rate, 4 minutes minutes of avg. time on site per finish - 43% above the platform benchmark - and a members-only tier where exclusive quiz access became their most compelling reason to subscribe.

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