Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played—on Mt. Kilimanjaro.


Header image for the case study about how SRF used Riddle's quiz maker to increase dwell time

28,000 Years of Dwell Time: How SRF Turned Scrollers into Participants

Switzerland's largest public broadcaster drove 28,000+ years of total dwell time (2min 33sec average per quiz). See how interactive content changed everything.

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Header image for blog post comparing Riddle to Typeform as the best interactive content platform for publishers, brands, and media companies.

Riddle is the Best Alternative to Typeform in 2026

Typeform is great for forms and surveys - but it wasn't built for audience engagement at scale. Here's how Riddle compares for publishers and media brands that need interactive content that actually drives results.

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Featured image for Riddle vs Scoreapp quiz maker comparison post

Riddle is the Best Alternative to ScoreApp in 2026

ScoreApp is built around scored assessments and lead qualification. Riddle covers that ground and goes further - with 35+ interactive formats, publisher-grade engagement tools, and monetization built in from the start.

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Featured image for blog post comparing Riddle and LeadQuizzes

Riddle is the Best Alternative to LeadQuizzes in 2026

LeadQuizzes is built around lead capture. Riddle goes further - with 35+ interactive formats, GDPR-compliant data collection, and engagement tools built for publishers and media brands that need more than a funnel.

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Header image for blog post comparing Riddle to Outgrow as the best interactive content platform for publishers, brands, and media companies.

Riddle is the Best Alternative to Outgrow in 2026

Outgrow works well for marketing funnels - but if you're a publisher or media brand that needs quizzes, games, and engagement at scale, Riddle is the stronger choice.

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Featured image for blog post comparing the quiz makers Riddle and SurveyMonkey

Riddle is the Best Alternative to SurveyMonkey in 2026

SurveyMonkey is built for research. Riddle is built for audience engagement. If you're a publisher or media brand that needs quizzes, lead gen, and monetization at scale - here's why Riddle is the better choice.

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Main image for blog post comparing Riddle and Genially as quiz makers for publishers, media companies, and other large organizations.

Genially vs Riddle: Interactive Content Platforms Compared for Scale in 2026

Genially and Riddle both create interactive content - but they're built for very different goals. A practical look at how the two platforms compare across formats, analytics, automation, and pricing - to help you find the right fit for your team.

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Header image for blog post about how Riddle can help publishers grow revenue through interactive content like quizzes, mini-games, and more.

Publisher Revenue From Interactive Content: 6 Strategies That Work in 2026

Publishers using Riddle's interactive content — quizzes, polls, and personality tests — report better ad performance, higher lead capture rates, and new sponsorship revenue. With readers spending nearly three times longer on pages with interactives, the same content generates CPM revenue, leads, and audience data simultaneously.

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Main image for blog post comparing riddle and Qzzr quiz makers

Qzzr vs. Riddle (2026): From Solo Creators to Enterprise Teams

Riddle vs Qzzr: Same Quiz Platform, Different Use Cases In 2026, quiz platforms are increasingly evaluated not just on features, but on how well they scale with traffic, teams, data, and long-term strategy. The comparison between Riddle and Qzzr is somewhat unique because these two […]

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Hero image for blog post comparing Riddle and Opinion Stage

Riddle is the best alternative to Opinion Stage

Riddle vs Opinion Stage (2026): Quiz Maker Platforms for Different Levels of Scale In 2026, choosing a quiz platform is no longer just about creating quizzes. For many organizations, quiz makers have evolved into interactive content platforms that support engagement, first-party data collection, and long-term […]

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