Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played—on Mt. Kilimanjaro.


Header image for blog post comparing Riddle to Outgrow as the best interactive content platform for publishers, brands, and media companies.

Riddle is the best alternative to Outgrow

Outgrow vs Riddle — Updated Comparison for 2025 Interactive content remains a core tactic for publishers, brands, and media teams who want to engage audiences and collect first-party data. Among the many quiz and interactive-content builders out there, two tools stand out: Outgrow and Riddle. […]

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Header image for blog post comparing Riddle to Typeform as the best interactive content platform for publishers, brands, and media companies.

Riddle is the best alternative to Typeform in 2025

A balanced comparison for teams creating interactive content at scale Interactive content has become a core part of audience engagement strategies for organizations that publish frequently or rely on digital storytelling. Whether the goal is to grow dwell time, support sponsorship campaigns, or build richer […]

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Header image for blog post about why Riddle is the best quiz maker alternative to TryInteract

Riddle is the best alternative to TryInteract

Overview: TryInteract v. Riddle Both Try Interact (TryInteract) and Riddle are among the most established online quiz creators around – so which quiz maker should you choose? TryInteract vs Riddle? It is no secret – online quizzes are absolutely amazing at engaging visitors, boosting time […]

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Content automation with Riddle - 4 powerful ways to use Riddle to scale engagement

Content Automation: 4 Powerful Ways Riddle Scales Engagement

If you’re a publisher, sports team, or brand looking to boost engagement, generate leads, and collect zero-party data, you’re likely already using or considering interactive content. Quizzes, polls, personality tests, score predictors, and mini-games consistently outperform static content when it comes to time on site […]

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American Football Case Study - Saarland Hurricanes

American Football: Fan Engagement – Case Study

Saarland Hurricanes score big with interactive fan engagement on Riddle Challenge: Driving engagement and growing a privacy-compliant fanbase The Saarland Hurricanes, one of Germany’s top professional American football teams, were looking for a smarter way to connect with their fans – on and off the […]

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Quiz marketing report powered by 2.8 billion answered questions on Riddle.com

2024 Quiz Marketing Report

Every year, our team at Riddle.com unveils the annual “Quiz Marketing Report” – the most comprehensive study around how online quizzes can drive engagement and collect zero-party data. Based on a dataset of 2.8 billion Riddle-powered quiz questions, we’ve analyzed the true impact of interactive content. Read […]

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2022 Quiz Marketing Report as infographic - featured image

2022 Quiz Marketing Report [Infographic]

Every year, our team publishes Riddle’s annual “Quiz Marketing Report” – providing detailed research about the effectiveness of online quizzes and interactive content. Powered by 5.49 billion data points from content created with our quiz maker, our 2022 Quiz Marketing Report is the most comprehensive […]

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Create your own WhatsApp quiz

Create your own WhatsApp quiz in 5 minutes

We’re often asked “Can I create a WhatsApp quiz with Riddle?”. And like so many things, there’s a short answer – and a better, longer one. The short take? It makes sense to use a quiz maker like Riddle to reach and engage WhatsApp’s 2.7 […]

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