Mike Hawkins, Co-founder & Contributor for Riddle's blog

Header image for Riddle's automated quiz contest platform

Data Collection, Engagement, Monetization

How to Run an Automated Quiz Contest – From Build to Winner in One Workflow

Running a quiz contest manually means building the form, scheduling the launch, chasing entries, filtering for compliance, picking a winner, and sending every email - from scratch, every time. With Riddle's automated quiz contest tools, publishers, sports clubs, and brands set it up once: the contest opens, runs, closes, selects winners, and delivers personalised emails to every entrant without anyone touching it again.

Header image for Convert By Riddle's post about the score predictor white paper - and how score predictos are a powerful sponsorship and retention mechanic for publishers, brands, HR teams, and sports teams.

White Papers

Score Predictor Whitepaper: Daily Returns, Not Day-1 Spikes

Most tournament campaigns peak on day one and fade fast, with no mechanism to bring audiences back between matches. Riddle's score predictor fixes that - participants predict, check their leaderboard, and return for every fixture, turning a one-day traffic spike into daily engagement across the full tournament, with opted-in first-party data collected at registration.

Header image for blog post about how Riddle can help publishers grow revenue through interactive content like quizzes, mini-games, and more.

Monetization, Use Cases

Publisher Revenue From Interactive Content: 6 Strategies That Work in 2026

Publishers using Riddle's interactive content — quizzes, polls, and personality tests — report better ad performance, higher lead capture rates, and new sponsorship revenue. With readers spending nearly three times longer on pages with interactives, the same content generates CPM revenue, leads, and audience data simultaneously.

Header image for Riddle's 'Publisher's guide to content monetization for interactive content'

White Papers

The Publisher’s Guide to Content Monetization with Interactive Content

A practical guide to every content monetization option available through Riddle’s quiz maker – ranked from easiest to most advanced. Riddle gives publishers, media companies, and brands full, direct access to a complete suite of content monetization tools – no development work required, no custom […]

Header image for Riddle's case study with Learn French With Alexa

Case Studies

Learn French With Alexa: Education – Case Study

Learn French with Alexa uses Riddle to turn lessons into measurable progress. With 1,800+ interactive pieces of content, they've achieved 1.07 million completed quizzes and a 66 percent completion rate.

Header image for Riddle's 2025 Quiz Marketing Report

Company Updates, News and Reviews

2025 Quiz Marketing Report: The Global Scale of Engagement

Standard web content is struggling to hold onto a distracted audience. Our latest data from Riddle’s 2025 Quiz Marketing Report shows that while traditional page views are becoming shorter and more passive, interactive content is moving in the opposite direction. We analyzed billions of data […]

Hero image for blog post comparing Riddle and Opinion Stage

Quiz Maker Review, News and Reviews

Riddle is the best alternative to Opinion Stage

Riddle vs Opinion Stage (2026): Quiz Maker Platforms for Different Levels of Scale In 2026, choosing a quiz platform is no longer just about creating quizzes. For many organizations, quiz makers have evolved into interactive content platforms that support engagement, first-party data collection, and long-term […]

Header image for blog post about why Riddle is the best quiz maker alternative to TryInteract

Quiz Maker Review

Riddle is the Best Alternative to TryInteract in 2026

Overview: TryInteract v. Riddle Both Try Interact (TryInteract) and Riddle are among the most established online quiz creators around – so which quiz maker should you choose? TryInteract vs Riddle? It is no secret – online quizzes are absolutely amazing at engaging visitors, boosting time […]

Main image for blog post comparing riddle and Qzzr quiz makers

News and Reviews, Quiz Maker Review

Qzzr vs. Riddle (2026): From Solo Creators to Enterprise Teams

Riddle vs Qzzr: Same Quiz Platform, Different Use Cases In 2026, quiz platforms are increasingly evaluated not just on features, but on how well they scale with traffic, teams, data, and long-term strategy. The comparison between Riddle and Qzzr is somewhat unique because these two […]

Main image for blog post comparing Riddle and Genially as quiz makers for publishers, media companies, and other large organizations.

News and Reviews, Quiz Maker Review

Genially vs Riddle: Interactive Content Platforms Compared for Scale in 2026

Riddle vs Genially: Which Interactive Content Platform Is Better for Enterprises, Media, and Brands? (2026) Interactive formats are increasingly shaping how organizations capture attention and sustain audience engagement online. Quizzes, games, interactive visuals, and participatory experiences help increase time on site, encourage repeat visits, and […]