Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played—on Mt. Kilimanjaro.

American Football Case Study - Saarland Hurricanes

Case Studies

American Football: Fan Engagement – Case Study

Saarland Hurricanes score big with interactive fan engagement on Riddle Challenge: Driving engagement and growing a privacy-compliant fanbase The Saarland Hurricanes, one of Germany’s top professional American football teams, were looking for a smarter way to connect with their fans – on and off the […]

Quiz marketing report powered by 2.8 billion answered questions on Riddle.com

Company Updates, Lab

2024 Quiz Marketing Report

Every year, our team at Riddle.com unveils the annual “Quiz Marketing Report” – the most comprehensive study around how online quizzes can drive engagement and collect zero-party data. Based on a dataset of 2.8 billion Riddle-powered quiz questions, we’ve analyzed the true impact of interactive content. Read […]

2022 Quiz Marketing Report as infographic - featured image

News and Reviews

2022 Quiz Marketing Report [Infographic]

Every year, our team publishes Riddle’s annual “Quiz Marketing Report” – providing detailed research about the effectiveness of online quizzes and interactive content. Powered by 5.49 billion data points from content created with our quiz maker, our 2022 Quiz Marketing Report is the most comprehensive […]

Engagement

Create your own WhatsApp quiz in 5 minutes

We’re often asked “Can I create a WhatsApp quiz with Riddle?”. And like so many things, there’s a short answer – and a better, longer one. The short take? It makes sense to use a quiz maker like Riddle to reach and engage WhatsApp’s 2.7 […]