Boris

Boris

Boris Pfeiffer is the co-founder and CEO of Riddle.com, a leading platform for interactive quizzes and audience engagement. He brings a wealth of experience from the gaming and tech industries, having previously led Kabam's European operations and founded his own game studio. Earlier in his career, Boris served as General Manager of Monster.com's Internet Advertising Division in Europe. Boris has deep roots in the quiz industry. As General Manager Europe for Tickle.com, he helped scale the popular quiz portal into the world's 28th largest website by 2004, leading to its acquisition by Monster.com for over $100 million. During this time, he managed international teams of quiz writers and psychologists, developing quiz content for brands, mobile apps, and millions of users across Europe in multiple languages. In addition to his work in quizzes and gaming, Boris has supported a variety of startups across Asia, the U.S., and Europe. He is the author of two books - Facebook Fan Pages (2011) and Quizmaster (2017) - and a proud father of two. He has been happily married for over 25 years.


Riddle is GDPR and CCPA compliant

Riddle quizmaker is fully CCPA-compliant

CCPA-compliance Disclaimer: We do not provide legal advice. We recommend that you seek legal advice from a lawyer about how Riddle complies with the CCPA.   Riddle is fully CCPA-compliant  California introduced its California Consumer Privacy Act (CCPA), which took effect on January 1, 2020. As California […]

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Engage your users with email automation and personalized content

Email Automation

Drive user engagement and personalization Personalization has become increasingly important in the age of digital marketing to ensure you reach your target customers. Riddle’s email automation allows you to send personalized emails to quiz takers based on their responses and results. Here’s a practical example: […]

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Create an advent calendar using quizzes and mini games with riddle.com

Create an interactive advent calendar for your website

No matter when you read this post, the next Christmas season is just around the corner! It is the best season to generate new leads and sales, as people are often at home and browsing the web for Christmas gifts. Give them something to return […]

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How to use Riddle at live events - white paper

Leveraging Riddle interactive content to enhance engagement at live events

Executive summary Interactive content is the best form of audience engagement at live events. Using Riddle’s interactive tools, event organizers can create immersive and participatory experiences that captivate attendees, provide real-time feedback, and collect valuable data. This white paper explores the benefits of using interactive […]

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Increase time spent on your website with quizzes

Maximize your search engine ranking by increasing the time spent on your site

Search engines will always provide users with links to the most relevant and valuable content first. The search engine determines the informational value of the content by measuring whether the user remains on the clicked link or returns directly to the search results. A user’s […]

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Use APIx-Drive to connect Riddle to thousands of tools

Why choose ApiX-Drive over native webhooks for quiz data processing?

Quizzes are one of the best ways to generate leads. They far outperform pop-ups and other forms of lead generation. However, generating the lead is only the first step in your quiz marketing funnel. It would help if you could process the leads and add […]

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Why should enterprise organizations use the Riddle quiz maker?

Transform engagement with Riddle’s enterprise-grade online quiz maker

It’s harder than ever to capture (and keep) your audience’s attention in today’s digital landscape. Cutting through the noise requires innovative approaches and content that turns passive browsers into active participants. This is where Riddle comes in. As an enterprise-level online quiz maker, Riddle offers […]

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A.I. Quiz Maker from Riddle.com - create quizzes in seconds

Riddle’s AI quiz maker helps generate content in an instant

Introduction Quizzes and personality tests are considered powerful marketing tools. Benefits range from engaging your audience with interactive content, driving traffic to your website, gathering important customer intel, and generating high-quality leads. Creating a good quiz takes time as you must research the correct answer and […]

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Boost engagement and sharing with an online poll

Boost engagement and sharing with an online poll

Engaging your audience through polls is a proven strategy to increase interaction and enhance user experience on your site. Asking your customers about their opinions is simple and powerful: You can transform passive readers into active participants who spend more time on your site and […]

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Gain customer insights with a riddle.com quiz

How a color quiz can tell you which cars your readers would buy

Gain customer insights with Riddle.com Are you looking to understand your readers better? Discover how a color quiz built with Riddle’s quiz maker using the personality quiz module can help. You can collect valuable customer insights, segment your audience, and convert quiz takers into satisfied […]

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