You want to use Twitter to increase your sales. You’re building a good following on Twitter. You’re creating funny, useful and entertaining tweets. People are responding to these tweets and retweeting them.
Happy days! Until you check the click through rate on your tweets. The Doors got it right when they claimed people are strange – especially when you’re a stranger.
Guess what? Not only will some people tell you exactly what they’re eating for lunch, other people will retweet or favorite your tweet without clicking on the link! Your tweet may be entirely focused on that link but you’ll get retweets from people who haven’t interacted with your content.
But this is not going to happen to you! Not after you read these tips. We’ll start with the easiest and yet trickiest part.
You need to write really good tweets!
You already knew this. BUT! Take a look through your Twitter feed and notice how few of the business related tweets catch your eye. Not many eh? Take away the fancy words and they’re all pretty much shouting – ‘Look at me!’
Take time to create some really good tweets. Once you find some that work you can use them on a regular basis (yet not too often), just keep tweaking them until they get the best response.
So how do you write a really good tweet? Here are some basic tips before we drill down to the science.
- Use simple words – people read tweets quickly, make it easy for them
- Use action words – as a general rule use more verbs and fewer nouns
- Make the tweets interesting with a compelling call to action
- Make your tweets different to your competitors so they catch the eye
- Use these headline tips and tricks for your tweets http://riddle.com/r/top10/2012
So that’s the basic requirements, but there are other useful tricks. The following tips are all focused on improving your Click Through Rate (CTR). After all, we’re not on Twitter just to discover what everyone else is eating for breakfast are we?
Use hashtags (carefully)
Using a hashtag gets twice as much engagement on your tweets. Use a site like hashtagify.me to find the most active hashtags. While this extra engagement includes retweets, favorites and replies as well as click throughs, it’s certainly worth considering in your quest for click throughs. Use one or two relevant hashtags in the tweet to see the benefit, if you use three the response drops by 17%!
Tweets with images not only result in an increase in general interaction but Buffer.com found they also increased clicks on links by 18%. It’s time to get creative with your camera phone!
Take part in Twitter chats
Make it clear you’re an expert in your field by participating in a Twitter chat. People are more likely to click on your links if you have previously impressed them with your knowledge.
Don’t over tweet links
Social media strategist Dan Zarella ran some interesting experiments and discovered that the CTRs of links decreases hugely if more than one link containing tweet is sent in an hour. Spread your promotional tweets out.
Don’t write long tweets
Zarella’s research also showed that the optimal length of a link-containing tweet was 120-130 words. It is good practice anyway to make your tweets shorter than the 144 character limit. This means people can retweet without having to edit your tweet.
Don’t just stick your links at the end of the tweet
Zarella also discovered that the optimum place to put links in a tweet is about a quarter of the way in and not at the end of the tweet. This also avoids the chance of your link being cut off in a retweet.
Use specific trigger words
The last of Dan’s tips is to focus on specific words that increase the click rate. The best word he found was ‘Via’ followed by ‘@’, ‘RT’, ‘Please’ and ‘Check’. Most of these hint that retweeted links are more successful.
This could be because they have been recommended by someone other than the original tweeter. However, the process of asking for a retweet not only gets you more exposure, but also more clicks.
Just make sure you avoid the word ‘marketing’ as that has the biggest negative impact on click through rates.
Ask for a download
Twitter claims that asking ‘Click here to download’ will increase your click through rate by 13%
Use arrows before your link
The theory is that inserting arrows before a link draws the eye to the link and makes more people click on the link. For example:
9 Fascinating Reasons for Differences in IQ Test Results -> ->http://buff.ly/1DWRbJn
However, some people find it annoying so try it with a few different tweets and see if it increases the click rate in your audience.
Tweet more than once!
You’ve carefully crafted the perfect tweet and sent it live. It could earn you lots of exposure or it could die a lonely death and get no response at all. Don’t be shy in sending it out again at different times. If it gets a positive response, try altering it slightly and publishing it again. Just be sure to space it out so you don’t annoy your regular followers.
Don’t tweet about your product all the time!
No-one likes listening to someone who spends all the time talking about themselves. Twitter thrives because people show their personality and share information that is useful to other people. Add value to the community, respond to @mentions – be a human.
People like to buy from people – not a Twitter bot! Remember that Doors quote – People are strange – when you’re a stranger!
Our riddles – lists, personality tests, quizzes and polls are the perfect way to engage people and maybe get your content viral. You can track where the traffic is coming from using our awesome social media dashboard. Create, edit and adapt. You’ll be a Twitter superstar in no time!
Have a play with it today!