4 min read

Looking to grow your audience and qualify potential customers through quizzes? You’ve probably come across the two market leaders – Riddle and Qzzr. Check out our quiz maker comparison – highlighting the key differences between these two quiz builders.

(Sure, we’ve got a soft spot for Riddle – this is our blog after all – but our high level feature by feature quiz maker comparison backs this up.)

Want to see more? Check out our full feature list – over 65 quiz and lead generation features.)

quiz maker comparison

Qzzr vs Riddle: comparing quiz makers

Pricing$24, $199, $999, $10,000 (monthly)$19, $49, $249 (monthly)
How many types of quizzes?314Qzzr only features 3 types of quizzes - no polls, surveys, lists, or more.
Create unlimited quizzes and engagementsYesYes
Easily embed on your websiteYesYes
Fully responsive quizzes - look great on any deviceYesYes
Create unlimited quizzesYesYes
Collect unlimited leadsNoYesQzzr varies by plan - only their $999 and 10,000 a month plans are unlimited.
Send leads to any email marketing toolYes*YesQzzr allows integrations only in their $10K/mo plan - all others manual downloads.
Fully white-labelled - add your logoYes*YesQzzr - full white label only in $10K a month plan. Riddle at $49 plan and up.
Add 'call to action' buttonsYesYesQzzr: $199 plans and up. Riddle: $49 and up.
Custom quiz result landing pagesNoYes
Upload your own fontNoYes
CSS editorYes*YesQzzr allows full CSS editing only in their $10K/mo plan
Multi-user teams YesYes
Saved style templatesNoYes
Insert your own video or banner adsNoYes
GDPR-compliantYes*YesQzzr - personal data stored and processed in the U.S. Riddle - fully EU-based German company.

Create your first Riddle now! Collect leads – easy to use – 14 quiz types


Quiz maker comparison: pricing model

Riddle and Qzzr are both SaaS subscription services, with month by month and annual options.

One key difference – Qzzr will take down your quizzes if you ever cancel or pause your subscription.

With Riddle however, your quizzes will always stay live – even if you cancel. We know business needs can change – and we would never want to leave any holes in your beautiful website.

In terms of price, we decided to make Riddle as intuitive as our quiz maker.

All our plans are completely unlimited:

  • unlimited quiz creation (14 types of quiz formats)
  • unlimited quiz views/starts/finishes
  • unlimited leads you gather

[Update – June 18, 2019: We just spotted a change in Qzzr’s pricing. Their top plan is now $10,000 a month – for a very similar feature set to Riddle’s online quiz creator. Ouch.]

Reviewing Riddle and Qzzr: how many quiz types?

Qzzr is a solid quiz platform – with a nice user interface and their published quizzes look great.

However, they’re limited to just three types of quizzes – variants of what we call a ‘pop quiz’ with right/wrong answers and a personality test that returns an overall result based on how you answered.

Riddle’s quiz builder goes further, offering:

  • Fourteen different quiz tools
  • Pop quizzes and personality tests, as well as listicles, ranked lists, two types of polls, and flexible surveys
  • Our unique ‘interactive story‘ – a flexible branching logic quiz where each user sees different questions based on their individual responses.
  • Unique touch-focused ‘Tap and Find’ and ‘Order It’ quizzes types – your audience picks their answers directly on each quiz image.
  • Stand alone lead generation form – now collect leads using forms that live outside of your quizzes.

Quiz maker comparison: branding and customization

Nobody likes creating a quiz that doesn’t blend to their site.

It’s disruptive to the user experience – so both Riddle and Qzzr offer a number of options for seamlessly matching your quiz, list, or poll into your site.

Riddle offers a greater range of options across all of our plans – with even our Basic option providing full font and color choices. Our Pro plan is a fully white label option as well – you can remove all Riddle branding and add your own. And as for our Teams – we give you full control; you do virtually anything, including customizing every visual element with CSS or uploading your own fonts so your quiz matches your site.

By comparison, Qzzr’s Basic and Pro plans offer no or limited customization options – which means their quizzes will instantly appear as a 3rd party widget to your audience.

Comparing quiz creators: Lead generation and data capture

Getting your audience involved and clicking with a quiz is only half the process.

Quizzes, lists, and polls are brilliant ways to gather email address and collect user responses – perfect for:

  • Contests – ex. “Answer 90% or higher in our quiz – be entered to win!”
  • Lead generation – qualify potential customers and send them the right message, based on their responses

Both Qzzr and Riddle let you gather emails and user responses. The key differences lie in:

  1. Pricing – Qzzr only enables these features with their higher end plans while they are available on all Riddle plans.
  2. Flexibility – Riddle goes beyond AWeber and MailChimp, and lets you connect your quiz to any data system on the planet with our Zapier app and webhook integration options.
  3. Drag and drop form builder – go beyond text fields, quickly create your own forms using Riddle’s 16 types of fields from drop-downs, date pickers, and more.

Qzzr vs. Riddle: feature by feature

And here’s a more detailed look at Qzzr and Riddle – covering 65 quiz maker and lead generation features:

★★★★★ customer serviceNoYesQzzr limits lower plans to help docs or email - Riddle offers the same 5 star customer service to everyone.
Scored quizzes (with right/wrong answers)YesYes
Personality tests (each result based on all answers)YesYes
Standalone lead generation formNoYes
Four types of pollsNoYes
Surveys (with data export)NoYes
Social stories (where quiz meets blog post)NoYes
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)YesYesQzzr - only provides Facebook and Twitter sharing.
Conditional logicYes*YesQzzr - only in $10K/mo plan. Riddle - all plans.
Multilingual YesYesQzzr: 18 languages. Riddle: 67 (and counting)
Quiz layouts: multiple layoutsNoYesQzzr - only has one layout for their quizzes.
Single and multiple correct answersYesYes
Free text responsesYes*YesQzzr - only in $10K/mo plan. Riddle - all plans.
Score as you go - or at end of quizNoYes
Correct/incorrect answer explanationsYesYes
Custom 'correct/wrong' messages and other quiz text fieldsYes*YesQzzr: $199 plans and up. Riddle: all plans.
Random question and answer orderYesYes
Rich text formatting: include links, lists and emojisYes*YesQzzr - only in $10K/mo plan. Riddle - all plans.
Hide vote totalsNoYes
Automatically close polls (by date/time)NoYes
Unroll quizzes - display all ?'s at onceNoYes
Show multiple personality results (X% for #1, Y% for #2, etc.)NoYes
Quiz statistics - track starts, completes, leads, sharesYesYes
Detailed quiz stats - by question and resultsYesYes
Optimize quizzes using 'engagement graph'YesYes
Add multimediaYes*YesQzzr - images/GIFs only. Riddle - images, GIFs, video, Tweets, FB, Instagram.
Timed quizzesNoYes
Upload your own imagesYesYes
Google image searchNoYes
Classy stock photo libraryYesYes
Giphy - search/use animated GIFsYesYes
Twitter - embed any tweetNoYes
Facebook - add imagesNoYes
Instagram - add imagesNoYes
Sound filesNoYes
YouTube videos & set start/end pointsNoYes
In-tool image editing (crop, filters, text)NoYes
16 types of lead fieldsNoYesQzzr only supports basic text, email, other fields.
Optional or mandatory formsYesYes
Connect to any marketing tool (on all plans)Yes*YesQzzr: $10K plan only. Riddle: all plans.
Connect to any data system with webhook (all plans)NoYes
Send leads to Google DocumentsNoYes
Import your own formsNoYes
Display your videos or adsNoYes
Full creative control - all plansNoYesQzzr: $24 and $199/mo plans offer only limited options. Riddle: all plans.
Select background patternsYesYes
Accessibility features (hearing/vision-impaired)NoYes
Customize social textYesYes
Add your own brandingYesYes
CSS editor - full control over your quiz stylingYes*YesQzzr: $10K/month plan only. Riddle: $249/month.
Team templates - save/apply your own style combinationsNoYes
Wordpress plug-inYesYes
Google AMP supportNoYes
Drupal plug-inNoYes
Customize embed widthYesYes
Lazy loading imagesNoYes
Include quiz text to enhance your SEONoYes
PDF reports of quiz statisticsNoYes
Refresh ads on quiz pageNoYes
Doubleclick and other pixel supportNoYes
Facebook pixel supportNoYes
Google Tag ManagerNoYes
Display your banner ads below your quizNoYes
Place your own video adsNoYes
Multi-user team featuresYesYes

Quiz maker comparison: customer service

Creating a great set of quiz tools is just the start. You also need to provide world-class support to all of your customers – both large and small.

We’re big believers in the power of ‘word of mouth’ marketing. We’ve made it a point to provide awesome customer service – so our community becomes our biggest advocates.

Seriously – we’re big customer service geeks. Everyone from the CEO down generally races each other to respond first.

(We have a weekly ‘Helper Hero’ trophy for the person who answers the most customer requests. Winner gets beers!)

quiz maker comparison

Qzzr and Riddle – which is free to try?

At the end of the day, both Riddle and Qzzr let you create excellent quizzes – but we hope this quiz maker comparision tempts you to give us a shot like our top partners such as the BBC, the Chicago Bulls, and Sky TV.

(Psst… and unlike Qzzr, you don’t need to arrange a demo call – just click ‘Create a quiz‘ and try all the features of our quiz tools for 14 days.)

Any questions? Just give us a shout at hello@riddle.com– and watch how fast we respond. 🙂

We’re based in Europe – and are online from 2am to 5pm EST / 7am to 10pm GMT.

Create your first Riddle now! Collect leads – easy to use – 14 quiz types