Looking to grow your audience and qualify potential customers through quizzes? You’ve probably come across the two market leaders – Riddle and Qzzr. Check out our quiz maker comparison – highlighting the key differences between these two platforms.
(Sure, we’ve got a soft spot for Riddle – this is our blog after all – but our high level feature by feature quiz maker comparison backs this up. Want to see more? Check out our full feature list – over 100 quiz and lead generation features.)
Quiz maker comparison: overview
|Pricing||$24, $199, $999, $10,000 (monthly)||$19, $49, $249 (monthly)|
|How many types of quizzes?||3||14||Qzzr only features 3 types of quizzes - no polls, surveys, lists, or more.|
|Create unlimited quizzes and engagements||Yes||Yes|
|Easily embed on your website||Yes||Yes|
|Fully responsive quizzes - look great on any device||Yes||Yes|
|Create unlimited quizzes||Yes||Yes|
|Collect unlimited leads||No||Yes||Qzzr varies by plan - only their $999 and 10,000 a month plans are unlimited.|
|Send leads to any email marketing tool||Yes*||Yes||Qzzr allows integrations only in their $10K/mo plan - all others manual downloads.|
|Fully white-labelled - add your logo||Yes*||Yes||Qzzr - full white label only in $10K a month plan. Riddle at $49 plan and up.|
|Add 'call to action' buttons||Yes||Yes||Qzzr: $199 plans and up. Riddle: $49 and up.|
|Custom quiz result landing pages||No||Yes|
|Upload your own font||No||Yes|
|CSS editor||Yes*||Yes||Qzzr allows full CSS editing only in their $10K/mo plan|
|Saved style templates||No||Yes|
|Insert your own video or banner ads||No||Yes|
|GDPR-compliant||Yes*||Yes||Qzzr - personal data stored and processed in the U.S. Riddle - fully EU-based German company.|
Quiz maker comparison: pricing model
Riddle and Qzzr are both subscription services, with month by month and annual options. Qzzr will unpublish your quizzes if you ever cancel or pause your subscription. With Riddle however, your quizzes will always stay live – even if you cancel. Business needs can change – and we would never want to leave any holes in your pretty website.
In terms of price, we decided to make Riddle as intuitive as our quiz maker. All our plans are completely unlimited – create as many quizzes as you like, with no limits on your audience size or how many leads you can gather.
[Update – June 18, 2019: We just spotted a change in Qzzr’s pricing. Their top plan is now $10,000 a month – for a very similar feature set to Riddle’s online quiz creator.]
Quiz maker comparison: how many quiz types?
Qzzr is a solid quiz platform – with a nice user interface and the published quizzes look great.
However, they’re limited to just three types of quizzes – variants of what we call a ‘pop quiz’ with right/wrong answers and a personality test that returns an overall result based on how you answered.
Riddle goes further, offering:
- Fourteen different quiz tools
- Pop quizzes and personality tests, as well as listicles, ranked lists, two types of polls, and flexible surveys
- Our unique ‘interactive story‘ – a flexible branching logic quiz where each user sees different questions based on their individual responses.
- Innovative touch-focused ‘Tap and Find’ and ‘Order It’ quizzes types – your audience picks their answers directly on each quiz image.
- Stand alone lead generation form – now collect leads using forms that live outside of your quizzes.
Quiz maker comparison: branding and customization
Nobody likes a 3rd party quiz widget sitting on their site.
It’s disruptive to the user experience – so both Riddle and Qzzr offer a number of options for seamlessly blending your quiz, list, or poll into your site.
Riddle offers a greater range of options across all of our plans – with even our Basic option providing full font and color choices. Our Pro plan is a fully white label option as well – you can remove all Riddle branding and add your own. And as for our Teams – we give you full control; you do virtually anything, including customizing every visual element with CSS or uploading your own fonts so your quiz matches your site.
By comparison, Qzzr’s Basic and Pro plans offer no or limited customization options – which means their quizzes won’t blend seamlessly into your website’s look and feel.
Quiz maker comparison: lead generation and data capture
Getting your audience involved and clicking with a quiz is only half the process.
Quizzes, lists, and polls are brilliant ways to gather email address and collect user responses – perfect for:
- Contests – ex. “Answer 90% or higher in our quiz – be entered to win!”
- Lead generation – qualify potential customers and send them the right message, based on their responses
Both Qzzr and Riddle let you gather emails and user responses. The key differences lie in:
- Pricing – Qzzr only enables these features with their higher end plans while they are available on all Riddle plans.
- Flexibility – Riddle goes beyond AWeber and MailChimp, and lets you connect your quiz to any data system on the planet with our Zapier and webhook integration options.
- Drag and drop form builder – go beyond text fields, quickly create your own forms using Riddle’s 16 types of fields from drop-downs, date pickers, and more.
Quiz maker comparison: feature by feature
And here’s a more detailed look at Qzzr and Riddle:
|★★★★★ customer service||No||Yes||Qzzr limits lower plans to help docs or email - Riddle offers the same 5 star customer service to everyone.|
|Scored quizzes (with right/wrong answers)||Yes||Yes|
|Personality tests (each result based on all answers)||Yes||Yes|
|Standalone lead generation form||No||Yes|
|Four types of polls||No||Yes|
|Surveys (with data export)||No||Yes|
|Social stories (where quiz meets blog post)||No||Yes|
|Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)||Yes||Yes||Qzzr - only provides Facebook and Twitter sharing.|
|Conditional logic||Yes*||Yes||Qzzr - only in $10K/mo plan. Riddle - all plans.|
|Multilingual||Yes||Yes||Qzzr: 18 languages. Riddle: 67 (and counting)|
|Quiz layouts: multiple layouts||No||Yes||Qzzr - only has one layout for their quizzes.|
|Single and multiple correct answers||Yes||Yes|
|Free text responses||Yes*||Yes||Qzzr - only in $10K/mo plan. Riddle - all plans.|
|Score as you go - or at end of quiz||No||Yes|
|Correct/incorrect answer explanations||Yes||Yes|
|Custom 'correct/wrong' messages and other quiz text fields||Yes*||Yes||Qzzr: $199 plans and up. Riddle: all plans.|
|Random question and answer order||Yes||Yes|
|Rich text formatting: include links, lists and emojis||Yes*||Yes||Qzzr - only in $10K/mo plan. Riddle - all plans.|
|Hide vote totals||No||Yes|
|Automatically close polls (by date/time)||No||Yes|
|Unroll quizzes - display all ?'s at once||No||Yes|
|Show multiple personality results (X% for #1, Y% for #2, etc.)||No||Yes|
|Quiz statistics - track starts, completes, leads, shares||Yes||Yes|
|Detailed quiz stats - by question and results||Yes||Yes|
|Optimize quizzes using 'engagement graph'||Yes||Yes|
|Add multimedia||Yes*||Yes||Qzzr - images/GIFs only. Riddle - images, GIFs, video, Tweets, FB, Instagram.|
|Upload your own images||Yes||Yes|
|Google image search||No||Yes|
|Classy stock photo library||Yes||Yes|
|Giphy - search/use animated GIFs||Yes||Yes|
|Twitter - embed any tweet||No||Yes|
|Facebook - add images||No||Yes|
|Instagram - add images||No||Yes|
|YouTube videos & set start/end points||No||Yes|
|In-tool image editing (crop, filters, text)||No||Yes|
|16 types of lead fields||No||Yes||Qzzr only supports basic text, email, other fields.|
|Optional or mandatory forms||Yes||Yes|
|Connect to any marketing tool (on all plans)||Yes*||Yes||Qzzr: $10K plan only. Riddle: all plans.|
|Connect to any data system with webhook (all plans)||No||Yes|
|Send leads to Google Documents||No||Yes|
|Import your own forms||No||Yes|
|Display your videos or ads||No||Yes|
|Full creative control - all plans||No||Yes||Qzzr: $24 and $199/mo plans offer only limited options. Riddle: all plans.|
|Select background patterns||Yes||Yes|
|Accessibility features (hearing/vision-impaired)||No||Yes|
|Customize social text||Yes||Yes|
|Add your own branding||Yes||Yes|
|CSS editor - full control over your quiz styling||Yes*||Yes||Qzzr: $10K/month plan only. Riddle: $249/month.|
|Team templates - save/apply your own style combinations||No||Yes|
|Google AMP support||No||Yes|
|Customize embed width||Yes||Yes|
|Lazy loading images||No||Yes|
|Include quiz text to enhance your SEO||No||Yes|
|PDF reports of quiz statistics||No||Yes|
|Refresh ads on quiz page||No||Yes|
|Doubleclick and other pixel support||No||Yes|
|Facebook pixel support||No||Yes|
|Google Tag Manager||No||Yes|
|Display your banner ads below your quiz||No||Yes|
|Place your own video ads||No||Yes|
|Multi-user team features||Yes||Yes|
Quiz maker comparison: customer service
Creating a great set of quiz tools is just the start. You also need to provide world-class support to all of your customers – both large and small.
We’re big believers in the power of ‘word of mouth’ marketing. We’ve made it a point to provide awesome customer service – so our community becomes our biggest advocates.
Seriously – we’re big customer service geeks. Everyone from the CEO down generally races each other to respond first.
(We have a weekly ‘Helper Hero’ trophy for the person who answers the most customer requests. Winner gets beers!)
Qzzr and Riddle – which is free to try?
At the end of the day, both Riddle and Qzzr let you create excellent quizzes – but we hope this quiz maker comparision tempts you to give us a shot like our top partners such as the BBC, the Chicago Bulls, and Sky TV.
(Psst… and unlike Qzzr, you don’t need to arrange a demo call – just click ‘Create a quiz‘ and try all the features of our quiz tools for 14 days.)
Any questions? Just give us a shout at firstname.lastname@example.org– and watch how fast we respond. 🙂
We’re based in Europe – and are online from 2am to 5pm EST / 7am to 10pm GMT.