Saarland Hurricanes score big with interactive fan engagement on Riddle
Challenge: Driving engagement and growing a privacy-compliant fanbase
The Saarland Hurricanes, one of Germany’s top professional American football teams, were looking for a smarter way to connect with their fans – on and off the field.
They needed to:
- increase game day engagement and build loyalty
- grow their email marketing list, while staying fully compliant with Germany’s stringent data privacy rules
“Germany is one of the most data-conscious markets in the world,” the Hurricanes’ marketing team shared. “We needed a platform that gave fans full control over their data – and us full peace of mind.”
Solution: Engaging, GDPR-friendly interactives with Riddle
The Hurricanes turned to Riddle’s all-in-one platform to launch a series of quizzes, polls, and score predictors that fit naturally into the fan experience.
Before the game – quizzes and score predictors built anticipation and drove shares on social media
During the game – pre-match and halftime quizzes kept fans entertained in the stadium and at home
Man of the Match poll – fans voted after the 3rd quarter via QR codes on the scoreboard and in the printed game program
Each experience featured lead forms with:
✅ Double opt-in email confirmation
✅ Custom checkboxes for consent and T&Cs
✅ Data routed directly to their CRM, with secure backups on Riddle’s EU-based servers (Learn more)
“Riddle’s GDPR features gave us the confidence to grow our fan list the right way,” Hans Hennrich, board member and original founder of the team noted. “No friction, no risk.”
Bonus play: Sponsor visibility and revenue
The Hurricanes also included sponsor branding, such as URSAPHARM’s logo, on quizzes and polls, adding valuable exposure and creating new monetization opportunities.
Results: Fans loved it – and opted in
🏈 Quizzes and polls delivered lead generation rates of 75–88%, far exceeding the industry average of 29.8% (Riddle 2024 Quiz Marketing Report)
🏈 Start rate averaged 61% – showing strong content appeal
🏈 Social sharing spiked on score predictor formats, amplifying game buzz
“Riddle helped us turn casual fans into loyal ones – and grow a marketing list we actually own,” said the Hurricanes team.
Why Riddle worked for the Hurricanes
⚡️ Interactive variety – predictors, polls, quizzes kept content fresh and fans engaged
⚡️ GDPR & data privacy – full double opt-in, consent, and EU-based data storage
⚡️ Sponsor integration – turning engagement into real value for commercial partners
“This is how you win off the field,” the team concluded. “Riddle delivered on every front.”
