Quiz marketing makes sense on so many levels. Quizzes are incredibly flexible marketing tools – you can generate leads, gather audience data, and qualify potential customers using online quizzes.

Want to monetize your traffic? We’ll share the best tactics and strategies on how to make money from your quizzes through video ads or leads.

Riddle is used by the BBC, Macy’s, the NFL’s Chicago Bears, and hundreds of other top publishers and brands. We’ve helped them create quizzes that deliver – refining their initial concept to a polished quiz that works.

The team at Riddle have more than 20 years’ combined experience in the online quiz space. Let us help you create quizzes that surpass your marketing goals!

And we’re big customer service geeks – our entire team, from our CEO on down, generally race each other to read and respond to every message. Drop us a line at hello@riddle.com – and see how fast we are at replying. :)

Quiz contest using Riddle’s quiz maker

2018-05-10T16:18:43+00:00

Want to collect the most leads with your quiz? Challenge your audience with a quiz contest with Riddle’s quiz maker - and include a lead generation form to collect entries. Quizzes are already naturally competitive - people love to show off how much they know. Add a compelling prize, and boom - you’ll see [...]

Quiz contest using Riddle’s quiz maker 2018-05-10T16:18:43+00:00

Quiz email automation – send emails to each user based on results

2018-03-22T06:19:12+00:00

Quiz email automation - send personalized emails based on quiz results Okay - quiz email automation has to be (hands down) the most popular question we get in Riddle support. "Hey, just how can I send different emails to my quiz takers - based on their quiz or personality test results?" Seriously - this [...]

Quiz email automation – send emails to each user based on results 2018-03-22T06:19:12+00:00

Add leads to MailChimp lists (using quiz results)

2018-03-14T00:30:48+00:00

Use quiz results to send leads from your quiz to MailChimp lists Now, our Riddle quiz maker provides an integrated connection to MailChimp - which handles the easy stuff. But for advanced users, sometimes you need to do more. One common use case? You want to send leads to different MailChimp lists based on each [...]

Add leads to MailChimp lists (using quiz results) 2018-03-14T00:30:48+00:00

Show your video ad in each quiz

2018-03-14T17:55:27+00:00

Run video ads instead of a lead generation form Did you know that you could embed your own video ad in each quiz with Riddle's Enterprise plan? Riddle's quiz maker features a great way for you to monetize your quizzes. At the end of the quiz - right before you show the result - [...]

Show your video ad in each quiz 2018-03-14T17:55:27+00:00

Infographic: Is your quiz maker GDPR compliant?

2018-02-27T12:21:31+00:00

Quizzes are powerful marketing tools - enabling you to easily qualify leads and potential customers through emails and quiz responses. However, the EU's new GDPR is coming - so we've whipped up this GDPR quiz maker infographic to help you know if you and your quiz maker are compliant. Starting May 25, the GDPR will be [...]

Infographic: Is your quiz maker GDPR compliant? 2018-02-27T12:21:31+00:00

ConvertKit lead generation with Riddle’s quiz maker

2018-01-05T12:30:48+00:00

ConvertKit Lead Generation with Riddle ConvertKit is an awesome email marketing tool. Now you can connect Riddle's quiz maker - so you can easily gather the emails and names of each quiz taker. Here's how you can connect ConvertKit with your Riddle quiz - so you can use a user's quiz results to seamlessly send [...]

ConvertKit lead generation with Riddle’s quiz maker 2018-01-05T12:30:48+00:00

Quiz lead generation 2.0 – build your own lead forms

2018-02-27T12:21:21+00:00

After months of hard work (and way too much coffee), our team at Riddle is proud to announce our Lead Generation 2.0 is now live. Completely rebuilt from the ground up, our quiz lead generation 2.0 module features a drag/drop form builder, 13 types of data fields, and easy connectivity to your marketing software. Now [...]

Quiz lead generation 2.0 – build your own lead forms 2018-02-27T12:21:21+00:00

Riddle – a GDPR compliant quiz maker

2018-05-25T16:15:16+00:00

Riddle: a GDPR compliant quiz maker (General Data Protection Regulation) Sure, it's not the most exciting title, but the General Data Protection Regulation (GDPR in short) is a super-important and far-reaching regulation passed by the European Parliament. The goal? To dramatically strengthen the data protection for individuals without the European Union. It will take [...]

Riddle – a GDPR compliant quiz maker 2018-05-25T16:15:16+00:00

Riddle Zapier app – send quiz data to any email tool

2018-04-30T16:39:50+00:00

The Riddle Zapier app We've been big fans of Zapier for some time now (and are pumped about our new Riddle Zapier app). Zapier makes it easy to connect Riddle quizzes with nearly any email marketing or other data system - no coding required. We are often asked if quiz and lead data can be [...]

Riddle Zapier app – send quiz data to any email tool 2018-04-30T16:39:50+00:00

Quiz lead generation with Riddle – collect emails through quizzes

2018-05-09T16:58:54+00:00

We designed Riddle's quiz maker with quiz lead generation in mind - so you can easily collect users' emails in all of our quiz types. Quiz lead generation - how it works: You add a lead generation form in the 'lead gen' step of the creation process. It can be mandatory or optional. Each user [...]

Quiz lead generation with Riddle – collect emails through quizzes 2018-05-09T16:58:54+00:00