Discover how to use quiz stats to make your quizzes better.
Quiz marketing can help marketers with their toughest challenge – standing out in an increasingly crowded online marketplace.
Almost every business has a site these days (83.4% in the UK, for example) and they’re all competing for potential customers’ attention.
How do you break free of the noise – especially on a budget, and without having to hire an agency or expensive coders?
Savvy brands know all about quiz marketing:
I though quizzes wouldn’t work. I was wrong – my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.
– Merilyn Beretta, Founder of LeadYourWorld
First, let’s clear up a few things – we (and many people) use the word ‘quiz’ as a catchall term – for any interactive content centered around a question/answer format.
Riddle’s a highly flexible quiz marketing toolkit – we feature 15 formats to help you engage your audience, from quizzes to personality tests, lists, and polls.
Need inspiration? You can take our ‘What type of quiz should I create?’ tool to help guide you.
As a marketer, you’ll need to create content across a range of quiz marketing use cases, including:
Another side benefit to all this engagement? You’re going to get more traffic – a lot more traffic.
Riddle makes it easy to insert your own banner or video ads into your quizzes – turning quizzes into revenue generators.
(Unlike a bunch of quiz maker tools, we never, ever run our own ads in your quizzes.)
And of course, we support Facebook pixels and Google Tag Manager – so you can measure and optimize your quiz marketing budgets.
Quizzes have awesome clickthrough rates – when you use them in ads. Plus they convert better (remember that 35-45% opt-in rate we mentioned).
That translates into quiz marketing being a highly cost-effective way to attract traffic to your site – and convert them to happy customers.
We’ve reduced our acquisition costs by 60% with Riddle. It enables us to engage people better – which means they convert (buy!) far more often.
Laura Sagen
Founder of The Hair Fuel
Our co-founders Mike and Boris have been creating quizzes since 2001 – all told, our Riddle team has over 40 years combined quiz marketing experience.
So ask us anything – you can hit us on support chat or email (hello@riddle.com). We’re super-fast to respond to every message – you’ll most likely get an answer back in under two minutes flat.
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