See live quiz examples from the BBC, Red Bull, CNN, & more
Quiz marketing
Our top tips and secrets behind creating successful quizzes
Help decide which Riddle plan would best meet your needs
Create a quiz by spreadsheet - and automatically show new questions to each quiz taker
The most important changes to quiz marketing in 2021 (and beyond)
Learn how to create a personality test using the five personalities of the OCEAN model
Learn how to create your own Enneagram test with Riddle
See how quizzes can help engage your audience during COVID-19
Discover how to use quiz stats to make your quizzes better.
More than just cute, GIFs can help you get 27% more quiz leads!
Direct leads to landing pages using their quiz results
A useful checklist how to create quiz and test content that is GDPR safe and compliant using the Riddle.com Quiz Maker
Our guide to key features to look for in a quiz maker
Stay GDPR safe - read our tips for quiz lead generation.
Learn why quizzes are flat-out awesome at lead generation
Auto-sync leads & quiz data to your ActiveCampaign account
Our plug-in is a great shortcut to publish your quizzes.
Send emails to each lead based on their quiz results.
Create and run your own live online quiz event - for unbeatable engagement
Send users to separate URLs with custom result landing pages
Choose the right type of quiz for your marketing needs
Embed video ads, forms, or other content in your quizzes
Add leads to different MailChimp lists using quiz results
The 9 most common reasons quizzes fail - and how to fix them
Get repeat visitors to your site - with a series of polls
Choose the perfect type of quiz for your unique needs
Engage your audience and collect leads with quiz contests.
Quickly send quiz leads to ConvertKit - no coding required
More than a question - use polls for instant engagement
Get more sales and sign ups with 'call to action' buttons
Discover how to create your own Likert scale quizzes
Add your advertisers' logos, run ads, collect leads and more
Get more ad revenue - show new ads after each quiz question
Add polls to get your site visitors to stay 21% longer
Add your own custom lead generation form to any quiz
Use Riddle's quiz maker for Ryan Levesque's "Ask Method"
Embed your quiz to your Squarespace site with this trick
Embed quizzes in ad units to spread across the internet
Sync all your quiz stats to your Google Analytics account
Learn about the irresistible lure of personality tests
Easily collect audience feedback with our reaction polls
Be posted on other sites' "best of" lists & get more leads
See just why quizzes are so effective for lead generation
Quiz marketing can help marketers with their toughest challenge – standing out in an increasingly crowded online marketplace.
Almost every business has a site these days (83.4% in the UK, for example) and they’re all competing for potential customers’ attention.
How do you break free of the noise – especially on a budget, and without having to hire an agency or expensive coders?
Savvy brands know all about quiz marketing:
I though quizzes wouldn’t work. I was wrong – my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.
– Merilyn Beretta, Founder of LeadYourWorld
Quiz marketing – the basics
First, let’s clear up a few things – we (and many people) use the word ‘quiz’ as a catchall term – for any interactive content centered around a question/answer format.
Riddle’s a highly flexible quiz marketing toolkit – we feature 15 formats to help you engage your audience, from quizzes to personality tests, lists, and polls.
Need inspiration? You can take our ‘What type of quiz should I create?’ tool to help guide you.
How to use quizzes for marketing?
As a marketer, you’ll need to create content across a range of quiz marketing use cases, including:
- Engagement: Catch your visitors’ attention and get them to click and engage. This turns your passive into active, clicking users.
- Data collection: Collect deep, insightful data about each quiz taker – using a quiz lead generation form. Quizzes average 6-10 questions, and are a powerful way to automatically segment and follow up with potential customers.
- Contests: Quizzes also make it easy to quickly create quiz contests and promotions – challenging your audience around what they know. Check out this quiz contest example by the NBA’s Chicago Bulls. You could do the same – ask 6-8 questions – and only people who score 80% are entered. People love to show off what they know for a chance to win.
- Audience feedback: Polls and surveys (like this BBC example) are quick and easy ways to learn more about your audience and make them feel heard. Product folks: Want to learn about who uses your services? Create a survey. Sports teams: How about ‘Who was the best player in last night’s game?’ Create a poll.
Monetize your quiz traffic
Another side benefit to all this engagement? You’re going to get more traffic – a lot more traffic.
Riddle makes it easy to insert your own banner or video ads into your quizzes – turning quizzes into revenue generators.
(Unlike a bunch of quiz maker tools, we never, ever run our own ads in your quizzes.)
- Insert your own banner ads: Simple and classic, you can place your own banners above or below your quiz. (Learn more)
- Place video ads: Video ads are flat-out awesome; they pay the most – or you can also use to promote a sponsored quiz for things like movie launches. Your quiz takers will see the video before their result – when they’re most committed, translating into 90% view rates. (Learn more)
- Refresh ads on your page: Already running ads on your page? You can easily set things up so that every 2-3 questions, our quiz will trigger your page to show a new set of ads. At 6-10 questions per quiz, that can triple your ad inventory. (Learn more)
And of course, we support Facebook pixels and Google Tag Manager – so you can measure and optimize your quiz marketing budgets.
Easier (and cheaper) to attract traffic
Quizzes have awesome clickthrough rates – when you use them in ads. Plus they convert better (remember that 35-45% opt-in rate we mentioned).
That translates into quiz marketing being a highly cost-effective way to attract traffic to your site – and convert them to happy customers.
We’ve reduced our acquisition costs by 60% with Riddle. It enables us to engage people better – which means they convert (buy!) far more often.
Laura Sagen
Founder of The Hair Fuel
Any questions around quiz marketing?
Our co-founders Mike and Boris have been creating quizzes since 2001 – all told, our Riddle team has over 40 years combined quiz marketing experience.
So ask us anything – you can hit us on support chat or email (hello@riddle.com). We’re super-fast to respond to every message – you’ll most likely get an answer back in under two minutes flat.