- How to create an auto-quiz / quiz generator?
- Enhanced security for online polls and quizzes
- 5 steps to create a GDPR-compliant quiz
- Add an opacity fade
- How to format your quiz text?
- Add a WordPress quiz leaderboard to your site
- Creating a multi-poll
- Saving a quiz as a template
- Flexible quiz scoring – questions worth different points
- How to create a journey (interactive story)?
- Order It: Riddle’s drag/drop sequence quiz
- How can I copy a quiz?
- Learn how to create a ‘Tap & Find’ quiz
- How are personality test results calculated?
- Can I send quiz takers to a URL based on their responses?
- Why use ‘call to action’ buttons?
- Quiz or personality test – what’s the difference?
- ActiveCampaign integration
- Using Zapier.com lookup tables
- Email quiz results to each lead
- Webhook signatures
- Embed videos in a lead form
- Add hidden text and hidden query fields to your form
- Add a WordPress quiz leaderboard to your site
- How to delete a lead form?
- Blue State Digital quiz integration
- Use Regex to validate lead form entries
- Delete quiz lead generation data
- Adding quiz leads and responses to Google Sheets
- Quiz Lead Generation 2.0 – connecting to MailChimp
- Quiz Lead Generation 2.0 – changing or disconnecting a data connection
- Riddle’s Zapier app – help & FAQ
- Quiz Lead Generation 2.0 – saving your data
- Quiz Lead Generation 2.0 – connecting your email software
- Quiz Lead Generation 2.0 – using form templates
- Quiz Lead Generation 2.0: creating a lead form
- Zapier and Riddle – send leads to any software
- Can I gather a user’s quiz responses (plus their email)?
- What email marketing tools does Riddle support?
- Where can I send my leads and quiz data?
- How can I use ‘Custom in-quiz iFrames’?
- What’s an in-quiz iFrame?
- Place your logo above your quiz
- Insert ad tags in your Riddle quizzes
- Setting the share image for Facebook
- Using a Facebook App to white-label your social shares
- Set up your Riddle quiz leaderboard
- Display ads above or below your quiz
- Unrolled quizzes – display all questions on one page
- Polls: Hiding & displaying vote totals
- Add a quiz timer
- How can I customize quiz social sharing?
- How can I change languages?
- Can I randomize/shuffle questions and answers?
- CSS editor – 40+ quiz styles and hacks
- Accessible quiz maker: How accessible are Riddle’s quizzes (for disabilities)?
- How can I hide the Riddle logo (or add my own)?
- Quiz: How I show quiz answers AFTER my lead form?
- Polls: Can I automatically open/close my poll at a set time/date?
- Personality tests: Multiple personality results (scoring)
- How can I customize my quiz colors?
- CSS editor – how can I use?
- How can I customize my quiz fonts?
- Why use ‘call to action’ buttons?
- Is Riddle responsive for mobile devices?
- Will Arabic, Farsi, and Hebrew display right to left (RTL)?
- Webhook signatures
- Load a different Riddle on your website every day
- Upgrading the Riddle WordPress plug-in manually
- Set up your Riddle quiz leaderboard
- How do I set up an SMTP server with Riddle?
- Display ads above or below your quiz
- Riddle’s quiz maker cookies and tracking
- Riddle’s Zapier app – help & FAQ
- Can I send quiz takers to a URL based on their responses?
- How can I use Facebook or other tracking pixels?
- Embed your Riddle quiz in Squarespace
- Embed a Riddle quiz on Wix
- Add a WordPress quiz leaderboard to your site
- Why use ‘lazy loading images’?
- How to use the custom offset
- Riddle’s quiz maker cookies and tracking
- Display your quiz on a blank page
- How does the ‘disable auto-scroll’ option work?
- Embedding Riddle quizzes in Unbounce landing pages
- AMP Support
- How can I share/publish my quiz?
- Can I embed my Riddle quiz on WordPress?
- Are my Riddles private?
- How to change my quiz width?
- Why won’t my quiz work on my WordPress.com site?
- My quiz embed isn’t working – what should I do?
- Multi-user Team plan – onboarding
- Place your logo above your quiz
- Insert ad tags in your Riddle quizzes
- Set up your Riddle quiz leaderboard
- How can I transfer a quiz to a different team?
- Multi-user: can I invite my colleagues to my account?
- Team roles: admin, editor, and author
- How do team style templates work?
- Can I set a ‘default’ style template for a team?
- Does Riddle offer custom pricing plans?
- Quiz maker pricing (removing VAT)
- How can I pay for Riddle?
- How can I change my personal info (email, name, etc.)?
- What happens after my 14 day trial?
- How do I upgrade my account?
- How can I change my plan?
- How can I edit/change my payment details?
- Where can I get copies of my invoices?
- How can I update my account’s personal info (name, email, etc.)?
- How can I change my password?
- Where can I download invoices?
- How do I change my email address?
- Creators
- Collect Leads
- Add hidden text and hidden query fields to your form
Add hidden text and hidden query fields to your form
Riddle’s quiz maker includes a super powerful, very flexible lead generation module – allowing you collect and send data to virtually any data system, using our hidden text and hidden query fields.
(For you advanced marketing types, these hidden text fields are not visible to the user, but that can massively help you optimize your marketing and improve your conversions.)

Want an overview of Riddle’s quiz lead generation options? Check out our handy blog post and video overview.
Field type: “hidden text”
Pass on a hidden text field along with the form to identify the form or the lead source.

This field can be super useful if you are running a lot of Riddle forms and want to make sure to identify which form each lead filled out.
Just enter any value (e.g. the name of your Riddle) or your own internal ID. We will send that along with the info from each lead to wherever you’re collecting your lead data.
Field type: “hidden query”
Grab a URL parameter and attach it to the form data. Enter the name of the parameter (case sensitive) for which you want to grab the value.

For example, if your URL is https://mysite.com/?leadsource=bannerads – add the word “leadsource” below and we will send the value “bannerads” along with the form.
IMPT: If you use this URL parameter, you must use our standard, unaltered embed code and embed the Riddle on your website.
Why use ‘hidden text’ or ‘hidden query’ fields?
We know these might be a little confusing if you’re new to quiz marketing.
But it’s well worth learning how to use them – you can quickly find out which traffic sources convert the best. This is key to creating a successful quiz marketing funnel.

For example, imagine your quiz generates 1,000 leads – 500 from site A and 500 from site B. Using hidden text, you can tag each lead’s source – then measure how many convert to happy paying customers on your site.
You might find that site A gets more leads – but site B’s convert better.
As a savvy marketer, you would then turn off site A’s traffic, and send more to site B – stretching your marketing budget.
This will save you time and money – and you can focus on the leads most likely to convert!
Any questions @ hidden text and query fields?
Don’t be shy – if you have any questions about hidden text fields (or anything quiz-related!) just ask on our support chat – or drop us a line by email (hello@riddle.com).
We’re big quiz geeks – and love helping out!