Add hidden text and hidden query fields to your form

Riddle’s quiz maker has a super powerful, very flexible lead generation module – allowing you collect and send data to virtually any data system.

And for you advanced marketing types, we’ve added two additional ‘hidden’ fields – not visible to the user, but that will help you optimize your marketing and improve your conversions.

Field type: “hidden text”

Pass on a hidden field along with the form to identify the form or the lead source.

For example, this field can be super useful if you are running a lot of Riddle forms and want to make sure to identify which form each lead filled out. Just enter any value (e.g. the name of your Riddle) or your own internal ID. We will send that along with the info from each lead to wherever you’re collecting your lead data.

Field type: “hidden query”

Grab a URL parameter and attach it to the form data. Enter the name of the parameter (case sensitive) for which you want to grab the value.

For example, if your URL is – add the word “leadsource” below and we will send the value “bannerads” along with the form. IMPT: If you use this URL parameter, you must use our standard, unaltered embed code and embed the Riddle on your website.