Gabriel Clemens Builds a Direct Fan Relationship with Riddle
The challenge: Reaching fans beyond the algorithm
As Germany’s formerly top-ranked darts player, Gabriel Clemens (“Gaga”) has built a loyal community of over 257,000 fans on Instagram. But even with such an engaged following, connecting directly wasn’t always easy.
Instagram’s algorithm limits organic reach – on average, only 12–15% of followers see new content without paid promotion (Hootsuite, 2024). For creators and athletes alike, that means relying on a platform they don’t control to stay visible.
“I wanted a way to connect with my supporters without worrying about whether the algorithm would bury my posts,” Gabriel shared. “Building my own list felt essential.”
Solution: Interactive quizzes and predictors fans love
Gabriel turned to Riddle’s quiz marketing platform to bring fans closer—on his own terms.
Every week, he shared a mix of:
🎯 Quizzes — fun challenges about darts, training, and his personal story
🎯 Predictors — asking fans to guess the outcomes of upcoming matches
Each experience included a sign-up form so fans could opt in for email updates, ensuring Gabriel could reach them directly – no algorithms required.
“Riddle made it simple to create content that felt personal and exciting,” he said. “It was a way for fans to participate, not just watch.”
Results: Engagement that translated into relationships
Gabriel’s first campaigns delivered results that outperformed typical social engagement:
✅ Quizzes:
- Over 105% start rate – many fans enjoyed them enough to play multiple times
- 33% finish rate – showing strong interest to see each quiz through
- 96% lead conversion – nearly every participant subscribed for updates
- Average 2 minutes 21 seconds dwell time, proving fans were truly engaged
- Fans spent over 22,000 total minutes interacting with the content
✅ Predictors:
- 100% lead conversion – every participant signed up to hear more
- 31% finish rate – strong engagement on match predictions
“Seeing so many fans come back to take quizzes more than once was the best proof that they loved it,” Gabriel shared. “And now I can reach them anytime.”
Why Riddle?
Riddle helped Gabriel:
⭐ Own the Fan Relationship – building an email audience he controls
⭐ Drive Repeat Engagement – weekly interactive content fans looked forward to
⭐ Collect Zero-Party Data – insights and preferences direct from supporters
“This is the future,” Gabriel concluded. “Creating experiences that bring people in – and making sure they hear from me directly.”
Ready to build your own audience?
If you’re an athlete, creator, or brand ready to build a direct connection with your community, the Riddle quiz maker for sports teams and athletes can help you own your audience and create experiences that keep them coming back.
