Club Med turns quiz engagement into bookings with Riddle

Challenge: Launching a new resort with a splash

When Club Med set out to launch a new premium resort, the goal wasn’t just visibility – it was participation. In a competitive travel market, they wanted something that would generate buzz, drive repeat engagement, and collect quality leads without feeling like a typical promotion.

“We didn’t want a flash-in-the-pan contest,” said Sarah Meenan, Communications Manager for Club Med Pacific Markets. “We wanted something that built anticipation and made people feel part of the journey.”

Solution: a four-week, eight-quiz adventure

Club Med turned to Riddle quiz maker to power a four-week contest built around eight interactive quizzes. Each quiz explored a new element of the resort – cuisine, activities, culture – while letting fans earn points and rise up a leaderboard.

💡 Fresh content twice weekly kept their audience returning
💡 Game mechanics + leaderboards + storytelling boosted stickiness
💡 Smart lead forms captured zero-party data at the moment of peak engagement

“With Riddle, we created a quiz campaign that felt light and fun, but it worked hard behind the scenes to grow our audience,” Meenan noted.

Results: repeat engagement and conversion – at scale

📈 25% of page visitors started the first quiz, showing strong curiosity
📈 72% finish rate – Club Med’s audience stuck with the quizzes all the way through
📈 83% of quiz takers opted in to receive future content – nearly triple the quiz average of 29.8% (Riddle 2024 Quiz Marketing Report)
📈 Total fan dwell time: over 24,000 minutes – a huge brand time win

“Fans loved it. The format, the pacing, the leaderboard – all of it kept people coming back,” Meenan shared. “It gave us multiple moments to activate and re-engage.”

Why Club Med chose Riddle

With Riddle’s Enterprise features, Club Med unlocked:

✅ End-to-end branding: Every screen matched Club Med’s premium visual identity.

✅ Personalized leaderboards: Players were motivated to stay engaged across all eight quizzes.

✅ Progressive disclosure: Each quiz unveiled more about the resort, building anticipation.

✅ Integrated lead forms: Seamlessly collected at the point of entry, participant data was automatically synchronized into Club Med’s CRM workflows.

✅ Robust reporting: Detailed insights into player behavior and retention patterns help you optimize content and drive smarter campaign decisions.

The result? A campaign that didn’t just capture leads – it built anticipation, loyalty, and excitement around Club Med’s latest destination.

“Riddle delivered the engagement and the data we hoped for – and so much more,” Meenan concluded. “We’ll absolutely be using this approach again.”