This week, we’re taking an in-depth look at Brandquiz vs Riddle. We compare these two quiz makers feature by feature – so you can decide which meets your unique marketing and lead generation needs.
First off – why use a quiz maker?
It’s a no-brainer, really – marketing experts know that quizzes excel at engaging site visitors, then converting casual browsers into potential customers.
Why? It’s human nature – we love asking and answering questions, especially if we get to discover something new about ourselves.
And once we’re clicking on a quiz – it’s the perfect chance to ask leads for their email address and other details. Your audience is no longer passive readers -they’re already actively engaged and answering questions. Psychologically, they’re now far more likely to respond to a well-timed lead generation form – especially if your offer is connected to their quiz results.
Brandquiz vs Riddle – overview
Short on time? Here’s our high level Brandquiz vs Riddle review.
(Want to learn more? Keep reading for our more detailed feature by feature comparison.)
|Pricing||$19, $89, $189, $489 per month||$19, $49, $249 (monthly)|
|How many types of quizzes?||7||14|
|Create unlimited quizzes and engagements||No||Yes||Brandquiz limits participants and leads - except in their most expensive plan.|
|Easily embed on your website||Yes||Yes|
|Fully responsive quizzes - look great on any device||Yes||Yes|
|Create unlimited quizzes||Yes||Yes|
|Collect unlimited leads||No||Yes||Brandquiz - max of 25, 250, 2500, 10000 leads per month. Unlimited only in most expensive plan.|
|Send leads to any email marketing tool||Yes||Yes|
|Fully white-labelled - add your logo||Yes*||Yes||Brandquiz - you can't add your logo (or your clients') below your quiz|
|Add 'call to action' buttons||Yes||Yes|
|Custom quiz redirects (to any URL)||No||Yes|
|Upload your own font||No||Yes|
|Saved your own style templates||No||Yes|
|Insert your own video or banner ads||No||Yes|
Now to be transparent – we’re fans of Riddle… you’re reading this on our blog after all. However, looking at Brandquiz vs Riddle, they’re both excellent quiz makers. Each has their own focus and speciality – picking the ‘right one’ comes down to which will meet your marketing needs.
Quiz engagement vs. lead generation
Okay, there’s a bunch of quiz makers out there – and each takes their own approach towards gathering emails and quiz data.
Quiz lead generation is a big deal these days – especially with ad blocking is on the rise (30% and climbing – according to Social Media Today), ‘traditional’ online advertising methods are becoming less and less effective.
Instead of showing ads across the internet and then hoping/praying your potential customers click on them, quizzes turn the marketing process on it head. With quizzes, your audience are the keen, active participants – eager to answer questions to find out their result.
This is human psychology – by showing a lead generation form, right before they discover their results, your audience will be already used to answering questions. They’re more inclined – in other words – to say ‘yes’ to your offer. That’s why quizzes rock – almost 20x better compared with normal lead generation forms, you’ll see up to 35% of your quiz-taking audience opt-in to give their name, email, and other information.
Best of all, it doesn’t have to be only Brandquiz vs Riddle – any good quiz maker should make it easy to automatically send each lead’s personal information AND their quiz data to whatever email marketing tool you’re using (like MailChimp or Salesforce).
You can then use this data to tag each lead – and send personalised follow up messages, all designed around their quiz results. Instead of one email for everyone, you can send hyper-personalized follow ups to convert more quiz takers into happy customers.
Brandquiz – overview
Brandquiz is a newer player to the quiz maker space – founded in 2018, they’re an Austrian company setting out to make easy to create quizzes for gathering leads.
A key differentiator in Brandquiz vs Riddle? Brandquiz has branched out to calculators and promotions. They’ve built out some quizzes, personality tests, and a few other types – but they seem more focused on helping their customers create their own interactive calculators.
It’s a good move – helping each lead enter their own particular data is a good way to qualify users. For example, a potential home buyer could enter their max monthly payment and length of loan – and be shown their budget for buying a new home.
Their quizzes and other interactive types are well-designed to be lead landing pages – or embedded on websites. However, this does limit their flexibility a bit – they’re ‘full page’ experiences, and don’t embed well in articles and other content.
Plus, they aren’t as image/multi-media-focuses. Their quizzes are image/text only; they don’t accept videos, animated GIFs or other media. Additionally, they are optimized work best at full screen, over a snazzy background – which may or may not suit your particular use case.
Their late start to the quiz maker space also means they haven’t had a chance to fully flesh out their lead generation capabilities. They offer the basics – email, name and similar fields.
But today’s lead generation marketers often want more flexibility – a drag/drop lead form builder with unlimited customization of fields such as dropdowns or time/date pickers for leads, as well as hidden URL and text fields to tag leads from various traffics sources to help maximize their marketing spends
Riddle – overview
At Riddle, we’ve taken a different approach. First, comparing Brandquiz vs Riddle, we’ve been around since 2014 – that’s a near-eternity in ‘internet time’. That has given us the time to develop the key quiz maker capabilities of engagement and lead generation.
For engagement, Riddle has 14 distinct quiz types – including unique types such as our image-based ‘Tap and Find’ and ‘Order It’ quizzes. This gives your editorial and content teams a deep creative tool kit for each of your campaigns – to prevent the ‘quiz burnout’ that results from repeatedly showing the same quiz type to your audience.
On the lead generation side, you can easily use our intuitive drag/drop form builder and customize every field, font, and background to craft forms that best suit your brand. You can then connect up to 1100+ email marketing and CRM tools with Riddle – no coding required. All of your quiz data and lead information will be seamlessly passed to your database for your personalized follow up marketing emails.
One other key focus – we’re firm believers about in-depth customization across our platform. Every quiz and customer is different so Riddle makes it easy to make your quiz your own. Customize text, colors, buttons, and layouts – or upload your fonts and editing our CSS so your quiz seamlessly blends with your site and brand.
Brandquiz vs Riddle – detailed feature list
Now both quiz makers are powerful and capable marketing platforms. We’re big-time quiz geeks so we’ve gone deeper – and created this handy table below for a detailed analysis of Brandquiz vs Riddle:
|★★★★★ customer service||No||Yes||Brandquiz limits help by plan - Riddle offers the same 5 star customer service to everyone.|
|Scored quizzes (with right/wrong answers)||Yes||Yes|
|Personality tests (each result based on all answers)||Yes||Yes|
|Standalone lead generation form||Yes||Yes|
|Four types of polls||No||Yes|
|Surveys (with data export)||No||Yes|
|Social stories (where quiz meets blog post)||No||Yes|
|Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)||Yes||Yes|
|Multilingual||Yes||Yes||Brandquiz supports 22 languages, Riddle over 65.|
|Quiz layouts: multiple layouts||No||Yes|
|Single and multiple correct answers||Yes||Yes|
|Free text responses||Yes||Yes|
|Both 'as you go' or at end of quiz scoring modes||No||Yes|
|Correct/incorrect answer explanations||Yes||Yes|
|Custom 'correct/wrong' messages and other quiz text fields||Yes||Yes|
|Random question and answer order||No||Yes|
|Rich text formatting: include links, lists and emojis||No||Yes|
|Hide vote totals||No||Yes||Brandquiz doesn't support polls|
|Automatically close polls (by date/time)||No||Yes||Brandquiz doesn't support polls|
|Unroll quizzes - display all ?'s at once||No||Yes|
|Show multiple personality results (X% for #1, Y% for #2, etc.)||No||Yes|
|Quiz statistics - track starts, completes, leads, shares||Yes||Yes|
|Detailed quiz stats - by question and results||Yes||Yes|
|Optimize quizzes using 'engagement graph'||No||Yes|
|Add multimedia||No||Yes||Brandquiz only support images - no rich media|
|Upload your own images||Yes||Yes|
|Google image search||No||Yes|
|Classy stock photo library||No||Yes|
|Giphy - search/use animated GIFs||No||Yes||Brandquiz only support images - no rich media|
|Twitter - embed any tweet||No||Yes||Brandquiz only support images - no rich media|
|Facebook - add images||No||Yes||Brandquiz only support images - no rich media|
|Instagram - add images||No||Yes||Brandquiz only support images - no rich media|
|Sound files||No||Yes||Brandquiz only support images - no rich media|
|YouTube videos & set start/end points||No||Yes||Brandquiz only support images - no rich media|
|In-tool image editing (crop, filters, text)||No||Yes|
|16 types of lead fields||Yes*||Yes||Brandquiz only features text entry, birthdate, and other basic fields.|
|Optional or mandatory forms||Yes||Yes|
|Connect to any marketing tool (on all plans)||Yes||Yes|
|Connect to any data system with webhook (all plans)||No||Yes||Brandquiz - webhooks only available for $89 and higher plans.|
|Send leads to Google Documents||No||Yes|
|Import your own forms||No||Yes|
|Display your videos or ads||No||Yes|
|Full creative control - all paid plans||Yes||Yes|
|Select background patterns||No||Yes|
|Accessibility features (hearing/vision-impaired)||No||Yes|
|Customize social text||Yes*||Yes||Brandquiz - limited, no variables like "I got |
|Add your own branding||No||Yes|
|CSS editor - full control over your quiz styling||No||Yes|
|Team templates - save/apply your own style combinations||No||Yes|
|Google AMP support||No||Yes|
|Customize embed width||Yes||Yes|
|Lazy loading images||No||Yes|
|Include quiz text to enhance your SEO||No||Yes|
|PDF reports of quiz statistics||No||Yes|
|Refresh ads on quiz page||No||Yes|
|Doubleclick and other pixel support||No||Yes|
|Facebook pixel support||Yes||Yes|
|Google Tag Manager||No||Yes|
|Display your banner ads below your quiz||No||Yes|
|Place your own video ads||No||Yes|
|Multi-user team features||No||Yes|
Brandquiz vs Riddle – summary
So which quiz maker is the best? There’s no ‘right’ answer – we know that every marketer and quiz creator has their own needs.
But for busy marketers, time is tight. We hope that this quiz maker review of Brandquiz vs Riddle helped answer some of your questions.
A quick summary? Brandquiz has some really nice templates and calculators – and if you’re happy with their look/feel, they’re an excellent choice.
If you’re looking for more variety about your quiz types and your lead generation set up – as well as in-depth customization over your quiz’s look and feel, you might want to give Riddle a look.
Your next step? We recommend trying putting Brandquiz vs Riddle to the test – both tools offer free trials without requiring a credit card.
If you have any questions about Riddle, please just ask us via support chat or at email@example.com. We’re big quiz (and customer support) geeks – and love being lightning quick to reply… our CEO Boris is a big believer that ‘everyone’s on customer support’.