Riddle Acquires Convert: Contentbird Convert Becomes Convert by Riddle
As the market leader for interactive content formats in the media sector, Riddle is expanding its portfolio with Convert by Riddle to better serve brands, agencies, and the employer branding segment.
Contentbird will increasingly focus on its core business: its Content Operations Software, providing intelligent tools, processes, and AI assistants for marketing teams.
Riddle, Europe’s market leader for quizzes used by publishers and media companies, has acquired Convert, Contentbird’s successful offering for prediction games and advent calendars in the German-speaking market. Through this acquisition, two well-established engagement solutions for interactive content are brought together, both of which have been delivering digital formats for media companies, publishers, and brands for many years.
Focus on Proven Interactive Formats
The key objective of the acquisition is the long-term development of proven interactive formats such as prediction games, advent calendars, and prize draws, and migrating them to a stable and scalable technical foundation.
Customers will benefit from:
- Riddle’s technological strength and reach
- the combined industry expertise of both companies
- Convert’s deep specialization in interactive campaign formats
Convert by Riddle: Independent and Specialized
Contentbird Convert becomes Convert by Riddle.
Under this name, Convert will continue as an independent, specialized offering, maintaining its focus on prediction games, advent calendars, and seasonal campaign formats.
The platform is particularly designed for use by:
- brands and agencies
- HR and employer branding decision-makers
- publishers and media companies in the German-speaking market
Statements on the Acquisition
“With Convert by Riddle, we are bringing together two solutions that are a perfect conceptual fit,” says Boris Pfeiffer, Founder and CEO of Riddle.
“Riddle stands for scalable quiz and interaction solutions, while Convert represents long-established prediction game and campaign formats. Together, we are creating a future-proof platform for interactive content that enables a wide range of stakeholders to make digital content interactive without major risk or lengthy IT processes – and to boost engagement even at short notice.”
Nicolai Kuban, Founder of contentbird.io, explains the strategic decision to focus on content operations software:
“Convert and Riddle are a great match. Our goal at contentbird is to equip marketing teams with a powerful, AI-driven Content Operations platform that helps them stand out online and create better content faster, distributing it across multiple channels. By bringing strategy, processes, teams, and artificial intelligence together on one central platform, we are sustainably transforming digital content work.”
Benefits for Existing Customers
Existing Convert customers can continue using their formats as usual and will gradually benefit from technical improvements, increased stability, and new development opportunities. At the same time, Convert by Riddle opens up new possibilities for innovative campaign formats and closer integration with the Riddle ecosystem.
About Convert by Riddle
Convert by Riddle is a specialized solution for prediction games, advent calendars, seasonal campaign formats, and prize draws. The platform is aimed at brands, publishers, and media companies in the German-speaking market and builds on Convert’s many years of experience—now enhanced by Riddle’s technological foundation.
About Riddle
www.riddle.com is dedicated to helping companies use online data to better understand their users. The company offers innovative, interactive tools for creating quizzes, personality tests, mini-games, and polls that can be seamlessly embedded into websites.
These solutions not only increase user engagement, but also enable differentiated data collection. Through integrated lead-generation forms, Riddle combines quiz answers and results with information provided via forms, allowing for the creation of comprehensive customer profiles.
Riddle is committed to the highest data protection standards and is fully GDPR-compliant and ISO 27001 certified. The company’s goal is to solve the puzzle for website operators of who their users are—while creating an entertaining digital experience for them at the same time.
Press Contact for Riddle Technologies
Cookie Communications GmbH
Kathrin Müller
T: +49 (0) 40 286 686 117
