Which quiz maker should you choose? TryInteract vs Riddle?
It’s no secret – quizzes flat out rock at engaging online viewers and turning passive visitors into active leads. Read on for our review of TryInteract and Riddle – we’ll compare these two options, feature by feature, to help you decide which is best for your particular needs.
(Being transparent, this post is on Riddle’s blog – so we’re obviously fans of Riddle. But fear not – both are really good quiz makers. We’ll examine each – feature by feature – so you can decide which is a better fit for your unique needs.)
Quiz engagement or lead generation?
First, some background before checking out Riddle and TryInteract in detail.
Quiz makers focus on two marketing objectives – engagement vs. lead generation. And each quiz maker has their own approach about what works best.
On the engagement side, quiz maker developers have to decide how to create innovative quizzes, lists, polls, and more to engage their audience, as well as getting more traffic through social sharing on Facebook, Twitter, and other networks.
Lead generation is a natural fit with quizzes – and lets you add a optional sign up form between the questions and the user’s results. This is a great opportunity to present a special offer or reason to sign up for more information – and then send that data to your email marketing tools for automatic follow up messages to convert a lead into a happy customer.
As a first step of our review of TryInteract and Riddle, let’s take a step back and give a summary of each quiz maker’s product focus.
TryInteract – overview
TryInteract is one of the major players in the quiz maker/lead generation space. They place a huge focus on lead generation – their mantra is “Interact is a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.”
With this in mind, it’s clear TryInteract has spent a lot of time on the lead generation side. They’ve developed native integrations to leading email and marketing software – with over 20 connections to MailChimp, SalesForce, and others to make it easy for less tech-savvy marketers to get started.
However, this focus means they haven’t devoted as much time to the engagement side of the equation. In a head to head comparison of TryInteract with Riddle, TryInteract offers a more limited range of four content types (only quizzes, personality tests, surveys, and polls).
Riddle – overview
Riddle takes a different approach. We believe that marketers and publishers needs a wide range of quizzes in their tool kit – to keep things fresh for their audience. With 14 quiz types – ranging from quizzes to ranked lists, branching logic interactive stories, unique image-based ‘tap and find’, ‘order it’, and more. That’s a heck of a lot of options – so your audience will never suffer quiz burnout.
As a marketer comparing Riddle with TryInteract, we’ve taken a different approach to lead generation. While we have native integrations for MailChimp and AWeber, we support 1,100+ other marketing tools like Constant Contact and ClickFunnels through our Zapier app.
Using Zapier is easy and scalable – supporting this one tool is much more efficient than dozens of constantly changing native integrations.
The benefit? Riddle can devote more dev resources to new quiz types and customization features.
TryInteract vs Riddle – feature comparison
Here’s a high level look at TryInteract with Riddle – comparing the key features and capabilities most marketers are looking for in a quiz maker.
| Feature | Try Interact | Riddle | Comments |
|---|---|---|---|
| Pricing | $29, $89, $209 (monthly) | $29, $49, $199 a month | |
| How many types of quizzes? | 4 | 15 | Interact only features personality tests, quizzes, polls, and surveys. |
| Create unlimited quizzes | Yes | Yes | |
| Easily embed on your website | Yes | Yes | |
| Fully responsive quizzes | Yes | Yes | |
| Collect unlimited leads | No | Yes | Interact varies by plan - with monthly limits ranging from 0 to 10,000 leads a month. Only their $209 a month plan is unlimited. |
| Send leads to any email marketing tool | Yes | Yes | |
| Fully white-labelled - add your logo | Yes* | Yes | Interact - starts at the $89 a month plan, Riddle at $49 a month. |
| Add 'call to action' buttons | Yes | Yes | |
| Custom quiz result landing pages | No | Yes | |
| Upload your own font | No* | Yes | Interact supports Google Fonts and Typekit - but not uploading your own font files. |
| CSS editor and custom fonts | No | Yes | |
| Multi-user teams | Yes | Yes | |
| Saved style templates | No | Yes | |
| Insert your own video or banner ads | No | Yes | |
| GDPR-compliant | Yes* | Yes | TryInteract - personal data stored and processed in the U.S. Riddle - fully EU-based German company. |
TryInteract vs Riddle – detailed feature list
Now, that’s just scratching the surface.
Both quiz makers are incredibly complex and powerful platforms, so we dove in and analyzed TryInteract vs Riddle – covering over 60 features:
| Feature | Try Interact | Riddle | Comments |
|---|---|---|---|
| ★★★★★ customer service | No | Yes | Interact limits lower plans to help docs or email - Riddle offers the same 5 star customer service to everyone. |
| Scored quizzes (with right/wrong answers) | Yes | Yes | |
| Personality tests (each result based on all answers) | Yes | Yes | |
| Standalone lead generation form | No | Yes | |
| Four types of polls | No | Yes | |
| Surveys (with data export) | Yes | Yes | |
| Social stories (where quiz meets blog post) | No | Yes | |
| Social sharing (Facebook, Twitter, WhatsApp, LinkedIn) | No* | Yes | Interact only provides Facebook and Twitter sharing. |
| Conditional logic | Yes | Yes | |
| Multilingual (50+ languages) | Yes | Yes | |
| Different quiz layouts | No | Yes | |
| Single and multiple correct answers | Yes | Yes | |
| Free text responses | No | Yes | |
| Score as you go - or at end of quiz | Yes | Yes | |
| Correct/incorrect answer explanations | Yes | Yes | |
| Custom 'correct/wrong' messages and other quiz text fields | No | Yes | |
| Random question and answer order | No | Yes | |
| Rich text formatting: include links, lists and emojis | No | Yes | |
| Hide vote totals | No | Yes | |
| Hide percentages | No | Yes | |
| Automatically close polls (by date/time) | No | Yes | |
| Unroll quizzes | No | Yes | |
| Show multiple personality results (X% for #1, Y% for #2, etc.) | Yes | Yes | |
| Quiz statistics - track starts, completes, leads, shares | Yes | Yes | |
| Detailed quiz stats - by question and results | Yes | Yes | |
| Optimize quizzes using 'engagement graph' | Yes | Yes | |
| Add multimedia | No | Yes | Interact - images only. Riddle supports GIF, video, and more. |
| Timed quizzes | No | Yes | |
| Upload your own images | Yes | Yes | |
| Google image search | No | Yes | |
| Classy stock photo library | Yes | Yes | |
| Giphy - search/use animated GIFs | No | Yes | |
| Twitter - embed any tweet | No | Yes | |
| Facebook - add images | No | Yes | |
| Instagram - add images | No | Yes | |
| Sound files | No | Yes | |
| YouTube videos & set start/end points | No | Yes | |
| In-tool image editing (crop, filters, text) | Yes | Yes | |
| Collect unlimited leads and user responses | No | Yes | |
| 16 types of lead fields | No | Yes | Interact only supports basic fields - text, email, phone, address. |
| Optional or mandatory forms | Yes | Yes | |
| Connect to any marketing tool (on all plans) | Yes | Yes | |
| Connect to any data system with webhook (all plans) | No | Yes | Webhooks are a feature on Interact's top plans only. |
| Send leads to Google Documents | No | Yes | |
| Import your own forms | No | Yes | |
| Display your videos or ads | No | Yes | |
| Full creative control - all plans | No | Yes | |
| Select background patterns | No | Yes | |
| Accessibility features (hearing/vision-impaired) | No | Yes | |
| Customize social text | Yes | Yes | |
| Add your own branding | Yes | Yes | |
| CSS editor - full control over your quiz styling | No | Yes | |
| Team templates - save/apply your own style combinations | No | Yes | |
| Wordpress plug-in | Yes | Yes | |
| Google AMP support | No | Yes | |
| Drupal plug-in | No | Yes | |
| Customize embed width | No | Yes | |
| Lazy loading images | No | Yes | |
| Include quiz text to enhance your SEO | No | Yes | |
| PDF reports of quiz statistics | No | Yes | |
| Refresh ads on quiz page | No | Yes | |
| Doubleclick and other pixel support | No | Yes | |
| Facebook pixel support | Yes | Yes | |
| Google Tag Manager | No | Yes | |
| Display ads below your quiz | No | Yes | |
| Place your own video ads | No | Yes | |
| Multi-user team features | Yes | Yes |
TryInteract vs Riddle – summary
Which should you pick?
Alas, there’s no single ‘right’ answer to which is better.
Your product is unique – and you have your own particular requirements.
But we hope this review of TryInteract and Riddle helped give you a useful overview.
Your next step? Both quiz makers offer a free trial – so we recommend you sign up and try them both out.
And hey – if we can answer any questions about Riddle, just drop us a note at hello@riddle.com – or using our support chat. We’re big customer support geeks – from our CEO Boris down, our whole team races each other to answer questions… it’s part of our ‘customers are king’ philosophy at Riddle.