TryInteract vs Riddle – quiz maker comparison

3 min read

Which quiz maker should you choose? TryInteract vs Riddle?

It’s no secret – quizzes flat out rock at engaging online viewers and turning passive visitors into active leads. Read on for our review of TryInteract and Riddle – we’ll compare these two options, feature by feature, to help you decide which is best for your particular needs.

(Being transparent, this post is on Riddle’s blog – so we’re obviously fans of Riddle. But fear not – both are really good quiz makers. We’ll examine each – feature by feature – so you can decide which is a better fit for your unique needs.)

Quiz engagement or lead generation?

First, some background before checking out Riddle and TryInteract in detail.

Quiz makers focus on two marketing objectives – engagement vs. lead generation. And each quiz maker has their own approach about what works best.

On the engagement side, quiz maker developers have to decide how to create innovative quizzes, lists, polls, and more to engage their audience, as well as getting more traffic through social sharing on Facebook, Twitter, and other networks.

Lead generation is a natural fit with quizzes – and lets you add a optional sign up form between the questions and the user’s results. This is a great opportunity to present a special offer or reason to sign up for more information – and then send that data to your email marketing tools for automatic follow up messages to convert a lead into a happy customer.

As a first step of our review of TryInteract and Riddle, let’s take a step back and give a summary of each quiz maker’s product focus.

TryInteract – overview

TryInteract is one of the major players in the quiz maker/lead generation space. They place a huge focus on lead generation – their mantra is “Interact is a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.”

With this in mind, it’s clear TryInteract has spent a lot of time on the lead generation side. They’ve developed native integrations to leading email and marketing software – with over 20 connections to MailChimp, SalesForce, and others to make it easy for less tech-savvy marketers to get started.

However, this focus means they haven’t devoted as much time to the engagement side of the equation. In a head to head comparison of TryInteract with Riddle, TryInteract offers a more limited range of four content types (only quizzes, personality tests, surveys, and polls).

Riddle – overview

Riddle takes a different approach. We believe that marketers and publishers needs a wide range of quizzes in their tool kit – to keep things fresh for their audience. With 14 quiz types – ranging from quizzes to ranked lists, branching logic interactive stories, unique image-based ‘tap and find’, ‘order it’, and more. That’s a heck of a lot of options – so your audience will never suffer quiz burnout.

As a marketer comparing Riddle with TryInteract, we’ve taken a different approach to lead generation. While we have native integrations for MailChimp and AWeber, we support 1,100+ other marketing tools like Constant Contact and ClickFunnels through our Zapier app.

Using Zapier is easy and scalable – supporting this one tool is much more efficient than dozens of constantly changing native integrations.

The benefit? Riddle can devote more dev resources to new quiz types and customization features.

TryInteract vs Riddle – feature comparison

Here’s a high level look at TryInteract with Riddle – comparing the key features and capabilities most marketers are looking for in a quiz maker.

TryInteract vs Riddle – detailed feature list

Now, that’s just scratching the surface.

Both quiz makers are incredibly complex and powerful platforms, so we dove in and analyzed TryInteract vs Riddle – covering over 60 features:

TryInteract vs Riddle – summary

Which should you pick?

Alas, there’s no single ‘right’ answer to which is better.

Your product is unique – and you have your own particular requirements.

But we hope this review of TryInteract and Riddle helped give you a useful overview.

Your next step? Both quiz makers offer a free trial – so we recommend you sign up and try them both out.

And hey – if we can answer any questions about Riddle, just drop us a note at hello@riddle.com – or using our support chat. We’re big customer support geeks – from our CEO Boris down, our whole team races each other to answer questions… it’s part of our ‘customers are king’ philosophy at Riddle.