TryInteract vs Riddle – quiz maker comparison

17 min read

Which online quiz maker should you choose? TryInteract vs Riddle?

It’s no secret – online quizzes flat out rock at engaging online viewers and turning passive visitors into active leads.

Read on for our review of TryInteract vs Riddle – we’ll compare these two options, feature by feature, to help you decide which is best for your particular needs.

(Being transparent, this post is on Riddle’s blog – so we’re obviously fans of Riddle. But fear not – both are really good quiz makers. We’ll examine each – feature by feature – so you can decide which is a better fit for your unique needs.)

Video walkthrough – TryInteract vs Riddle

We go into great detail about TryInteract vs Riddle in this blog post.

If you’d like a video comparison, check this walkthrough by our co-founder Mike, pointing out the different strengths of these two online quiz makers.

Both quiz creators are excellent – you just need to pick the one that suits your particular requirements.

Quiz engagement or lead generation?

First, some background before checking out Riddle and TryInteract in detail.

Online quiz makers focus on two marketing objectives – engagement vs lead generation. And each quiz maker has their their own approach about what works best.

On the engagement side, quiz maker developers have to balance creating innovative quizzes, lists, and polls (to engage their customers’ audiences) with getting more traffic through social sharing on Facebook, Twitter, and other networks.

Lead generation is a natural fit with quizzes – and lets you add an optional sign-up form between the questions and the user’s results.

This is a great opportunity to present a special offer or reason to sign up for more information – and then send that data to your email marketing tools for automatic follow up messages to convert a lead into a happy customer.

As the first step of our review of TryInteract vs Riddle, let’s take a step back and give a summary of each quiz maker’s product focus.

TryInteract – overview

TryInteract (AKA Interact Quiz Maker) is one of the major players in the online quiz maker and lead generation space.

They place a huge focus on lead generation and growing your email list. The TryInteract mantra is “Interact is a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.”

With this in mind, it’s clear TryInteract has spent a lot of time on the lead generation side. They’ve developed a good range of native integrations to leading email and marketing software. They have over 20 connections to MailChimp, SalesForce, and others to make it easy for less tech-savvy marketers to get started.

However, this focus means TryInteract hasn’t put as much focus on the engagement side of the equation.

Comparing TryInteract vs Riddle, TryInteract offers a more limited range of formats – they only have four types of quizzes (quizzes, personality tests, surveys, and polls).

Riddle – overview

Riddle takes a different approach.

We believe that marketers and publishers need a wide range of quizzes in their tool kit – to keep things fresh for their audience.

You can create 15 types of quizzes – ranging from a personality quiz to ranked lists, our branching logic ‘journey’, our image-based ‘tap and find’, ‘order it’, and more.

That’s a heck of a lot of options – your audience will never suffer burnout from seeing the same type of quiz over and over. This will keep your quiz engagement statistics high as you grow your email list – such as quiz starts, completes, and lead opt-in.

We’ve taken a different approach to quiz lead generation. Comparing Riddle with TryInteract, we have native integrations for many common email marketing tools like ActiveCampaign, MailChimp, and AWeber. However, our quiz software supports 3,000+ other marketing tools like Constant Contact and ClickFunnels through our Zapier app or webhook options.

Zapier makes it easy to connect your online quiz to so many tools – no coding required.

And from a resource perspective – that’s much more efficient than constantly updating and supporting dozens of native integrations.

This lets us focus our development resources on our far wider range of quiz types, customization options, and media types (videos, audio, GIFs). This means you’ll have a richer pool of creative tools to craft your quiz campaigns.

The benefit? Riddle can devote more dev resources to new quiz types and customization options.

(And we’re also hard at work on our revolutionary Riddle 2.0 – launching in August 2021 as an alpha version.)

Want to see our quiz software in action? Check out these 23 live quiz Riddle examples – from our partners including the BBC, Red Bull, and CNN.

TryInteract vs Riddle – feature comparison

Here’s a high-level look at TryInteract with Riddle – comparing the key features and capabilities most marketers are looking for in an online quiz maker.

50+ features – compare TryInteract vs Riddle

Now, that’s just scratching the surface.

Both online quiz makers are complex and powerful platforms, so we dove in and analyzed TryInteract vs Riddle – covering over 60 features from opt-in forms to customization options and types of quizzes:

Creating a quiz – TryInteract vs Riddle

Both tools make quiz creation fairly easy – you can be up and running in no time.

While their personality quiz is straightforward, TryInteract confused us with their ‘scored’ vs ‘assessment’ types of quizzes. They’re pretty similar – and could have been combined into one TryInteract quiz type.

Assessment quiz: you get one point for each quiz answer. But you have no flexibility in creating results – TryInteract just splits the points evenly.

Let’s suppose you created three result types – rookie, veteran, and ‘know it all’.

• You might want anyone scoring less than 50% to be a ‘rookie’, 51-75% a ‘veteran’, and 76-100% a ‘know it all’.
• But TryInteract just assigns them evenly – 0-33%, 34-66%, 67-100%.

By comparison, Riddle gives you much more creative freedom – you can use our sliders to assign any point breakdown to any result.

You can see that in this our ‘Are you really cyber-secure?’ quiz – we wanted two results, either ‘High Risk’ or ‘Low Risk’:

TryInteract vs Riddle – what types of images, video, and audio?

Quizzes have come a long way since the days of text-only questions.

Today’s audience is used to a multi-media online experience – they want (and expect) to see images, animated GIFs, and video or audio clips in their online content.

TryInteract media options

TryInteract has taken small steps to make adding images easy – currently, they support:

• Giphy – animated GIFs
• Unsplash – stock photography
• Upload your own images

Riddle image and video options

Our team at Riddle has made it easy to add multimedia to any of our quiz, poll, or survey types.

We support a much wider range of tools, giving you much more creative freedom to improve your quiz performance and boost conversion rates.

Images:

• Google image search
• Pexels – great stock photography
• Giphy – animated GIFs
• Upload your own images or GIFs

Audio/video/social:

• MP3 audio: add your own audio clips to any question or answer.
• Vimeo: embed your video – play just a short clip with start/end times.
• YouTube: embed any video – just copy/paste the URL. Set custom start/end points.
• MP4 video: skip the middleman – upload your own video clips
• Twitter: you can embed any tweet directly into your quiz, for super-topical content by celebrities worldwide.

TryInteract pricing & data privacy

At first glance, we liked how the TryInteract quiz maker offers a free plan – but then realized it doesn’t include lead generation or email collection, and there’s no support. That makes it useful for ‘fun’ quizzes – but not for marketers.

TryInteract pricing is across three paid tiers, and it’s pretty competitive – however, their Lite and Growth plans do not offer unlimited leads. Instead, they have a monthly cap on how many leads per month are included in these two plans.

That can hurt small to medium businesses – especially if their quizzes go viral. You could end up being forced to upgrade to cover a traffic spike.

Online quiz lead generation with TryInteract

TryInteract is a capable online quiz maker – especially for basic quiz marketers. Their team has made it pretty easy to create a quiz with a lead form – and integrate leads into your marketing tool like HubSpot.

However, the TryInteract lead generation module lacks flexibility and the advanced customization most modern marketers demand.

For example, let’s take a look at their lead form creator. Here’s a sampling of standard features missing from TryInteract’s quiz maker:

• You can only change the text and color for the button.
• No ability to change or format the other fields – not even the ‘call to action’.
• You can’t add images or change form background.

What you see is what you get – a fairly effective lead generation form, but one that can’t reflect your site or brand.

TryInteract does have a good way of helping users create a form in their quiz, then configure settings to send each lead to their marketing software.

You can see this in action here – TryInteract takes you through six steps, from form building to data integration and mapping, then on to testing the connection.

TryInteract – not GDPR-compliant

For data privacy, we were doing some research and saw this in-depth review by Quiz-Maker-Review.com about TryInteract.

Want the high-level summary?

TryInteract does not comply with the GDPR:

We recommend you check that review out – it breaks down how:

• TryInteract adds cookies and tracking scripts to all of your quizzes (collecting the data from each quiz taker without consent)
• Stores your leads’ personal data in the U.S. – violating the GDPR (and putting you at risk for fines from the E.U.)
• No data processing agreement – a key requirement of the GDPR
• No opt-in feature if using their Facebook Pixel.

Riddle pricing & data privacy

Okay – next up in our TryInteract vs Riddle comparison, let’s take a look at Riddle’s pricing and GDPR/CCPA compliance.

We have a simpler (and cheaper) pricing model at Riddle – it’s based entirely around features.

All our plans are unlimited – unlimited quizzes, quiz takers, and leads per month. You simply pick the plan you need – and create away.

We found this fairer and much more transparent – especially for the budget-conscious small firms and startups among our quiz maker community.

And all our plans feature our famous customer support.

We don’t outsource our help desk or have a customer support team. Instead – everyone at Riddle helps with support; you’ll see our founders race our developers to answer questions first.

In terms of data privacy, Riddle is a fully GDPR-compliant quiz maker (as well as California’s CCPA):

• Riddle’s online quiz maker is 100% EU-based including our servers in Germany and Luxembourg.
• We don’t use any US cloud storage (like AWS)
• We never add cookies or a tracking script to collect personal data from your audience.
• Heck, we even use self-hosted finance software and analytics (so your audience won’t get tracked by Google).

TryInteract vs Riddle – summary

 Which online quiz creator should you pick?

Alas, there’s no single ‘right’ answer to which is better.

Your business is unique – and you have your own particular requirements.

But we hope this review of TryInteract vs Riddle helped give you a useful overview.

Your next step? Both online quiz makers offer a free trial – so we recommend you sign up and try them both out.

One other minor grumble – the TryInteract quiz free trial locks down most of their major features. It’s hard to get a sense of how their software would help your business.

Riddle’s 14-day free trial is fully unlocked (no credit card required) – including white-labelling and lead generation – so you can create and run your own quiz campaign from the start.

Any questions? Just ask us!

And hey – if we can answer any questions about TryInteract vs Riddle , just drop us a note at hello@www.riddle.com/blog – or using our support chat.

We’re big customer support geeks – from our CEO Boris down, our whole team races each other to answer questions… it’s part of our ‘customers are king’ philosophy at Riddle.

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Transcript – TryInteract vs Riddle video walkthrough

(Our team loves to add video transcripts for each of our video walkthroughs. We find they’re beneficial for people using screen readers like JAWS or Dragon Text to Speech. After all, Riddle is a fully accessible quiz maker – our blog should be accessible as well.)

Hi there, my name is Mike, and I’m one of the co-founders here at Riddle, and in this video, I’m just going to give you an overview of TryInteract vs Riddle.

Now, both quiz makers are really good at what they do. It’s just a question of what capabilities and what strengths are most important to you. I’m obviously a little biased about Riddle, but TryInteract is very good at what it does.

So let’s dive in.

One of the first things you’ll notice is that TryInteract has three types of quizzes. You have a poll, you’ve got quizzes – actually with quizzes, it’s kind of interesting. TryInteract has an assessment, which is a right or wrong quiz, so we call it a trivia quiz.

Then you’ve got a personality test, which is like, “Hey, based on all your responses, we think you’re <this result>.”

And then you have a score test. Which we’re a little confused about – because scored and assessment quizzes seem about the same thing to us.

Finally, you have giveaways, which is like a poll with a giveaway option. We’re not super stoked on this one, so that’s actually one of our least favorite modules.

By comparison, we’ve actually spent a lot more time Riddle developing a wide range of quiz, poll, and survey types.

So you’ll see if you go to our create step.

We have a personality test. We have four types of quizzes, including a quiz generator, in which you can upload questions by spreadsheet and then it’ll automatically display new questions every hour, day or week.

There are also six types of surveys and polls.

We’ve got a nice branching logic journey and so on. So lots of types.

True, Riddle has more types of quizzes. Interact has focused on fewer options, but I’ll show you what they have done exceptionally well.

Now, when you get to TryInteract, they’ve done an outstanding job of creating lots and lots (and lots!) of quiz templates – I think they’re up to around 800.

So we’re a little partial in that we think our online quiz maker is better.

But we’re very impressed with their library of templates. If you just are looking for ready-made content, TryInteract might be the right quiz maker for you.

OK, so in this case, I’m going to copy here this quiz around “How much do you know about blogging?” And this has right or wrong answers.

I will also go to Riddle, and I will copy a similar quiz format. In this case, it’s our “Are you really cyber secure?”

When you land on the TryInteract quiz builder, we love how they have lots of options.

But also, it can be a little overwhelming in that their quiz builder just seems a bit poorly laid out to us. It seems quite visually complicated.

At Riddle, we use this breadcrumb approach where first you go to the create step, and you add all your questions and images and things like that. And then what you do is when you go to collect emails. If you went to the lead generation step, then you customize and do all that stuff.

So we put it in a much more linear fashion compared to TryInteract. They do have a lot of good options, but we find them a little confusing to use. So let’s look at one question here: “What percentage of peoples Internet time is on blogging?”

And you see here; it’s got three choices. I’m going to go into the answer settings. And I actually don’t know which one is correct. Oh, here’s answer scores.

So this is a little confusing because you would think there’d be a right or wrong answer. But in this case, they’re saying, “Well, there are three kinds of right answers.” That seems a bit strange. If you answer about 25 percent, I guess that’s the most correct answer, and then you get three points. But if you don’t really know what you’re talking about, you get one point by comparison.

We do things a little differently at Riddle.

In this case, we’re going to say, “OK, what’s two-Factor authentication?” And we give you these different choices, and we have a little checkmark where you can mark which answer is correct. And your questions can also have multiple correct answers.

Another thing we found a little different in the two quiz makers is when you go into the image options, both Riddle and TryInteract will give you a nice crop tool. And we think this is such a nice labor saver Both TryInteract and Riddle also let you set attribution for images. So these are both perfect things to have for marketers.

One of the things we didn’t like about TryInteract – you only have Unsplash and Giphy, or you can upload your own images, or you can use an image link.

We do like having both search results using one form – that’s actually really cool. That’s something we could do better. But, if you go into Riddle, we actually give you a lot more options.

You’ll see here in our media picker, you can upload images, you can use Google search, Pexels, which is like Unsplash, Giphy, we have stock photos, but we go a lot deeper in the video and rich media category.

You can upload your own MP3 for audio, or MP4 video files, YouTube or Vimeo with Riddle. You also see that you can set your own start and endpoints, like start at a certain time, finish at a certain time.

So I’m going to look for cats. I can just pull in that cat video, and I can also have it autoplay or start at 10 seconds and finish it 20 seconds, which is really cool if you’re doing like, “Hey, what happens next?”

And once people make an answer, down here in the answer explanation, I can actually pick a different video, and I can actually have it play another from 20 seconds to 30 seconds. So we give you a lot more media options, but we do love TryInteract’s layout.

This is actually pretty slick.

OK, let’s keep going. One of the things TryInteract is excellent on with lead generation. But one of the things that’s kind of annoying is that we’re on their free trial program, but we actually don’t get access to the lead generation tools.

That’s weird – but we do know they have an exceptional range of data integrations. So they integrate about, I don’t know, 20 or 30 different tools from MailChimp to HubSpot and so on.

At Riddle, we’ve actually built this drag and drop email builder. Unlike TryInteract, we give all our features and everything in our trial, and you don’t need a credit card. So you can just go in there and use us as much as you like.

But you’ll see here is just a drag and drop form builder. So you can add these different fields here. You can make the field mandatory or skippable. So, in this case, we have it optional.

You can connect to our range of integrations. So we have like an AWeber integration, MailChimp and ActiveCampaign and things like that. You can also send leads over to Google spreadsheets, which are really cool, and it’s a nice way to update leads and responses automatically. Or you send emails directly to leads such as “Hey Bob, here are your quiz results!” using automatic email results builder.

So that’s a little bit different than TryInteract.

Right. We actually can’t go into great detail because they don’t give us access, which is a little annoying. But they have branching logic.

This is really useful for marketers – TryInteract lets you say for question one in a careers quiz… Question #1 might say, “What is your career level?”

For someone who answers entry-level or someone who answers executive, you can then take each of them to different follow-up questions.

It’s perfect for product recommendations  such as “What type of sunglasses should I buy?” And it’s like, OK, hey, on a night on the town, you dress like this, are you sporty? Are you more kind of like chilling at home?

And at the end, you can recommend a matching product based on the branching logic.

Riddle also has a branching logic using our journey option. And you’ll see here we have a product example here, which is a good use case for branching logic.

And in this case, it’s asking, “What type of car should you buy?” And basically, like, hey, do you have kids? And if someone has kids, they’re going to have different follow-up questions than someone who does not. At the end of all these questions, you know, because we did not have kids and liked electric cars, we got “You should get a Fiat 500 eat because it’s tiny and sporty.”

So that’s how you can use branching logic.

One of the other things we noticed is in the social sharing side of things; TryInteract supports three sharing platforms – Facebook, Twitter and LinkedIn.

We will actually give you a lot more options in that category that you can also share on. We have Facebook, LinkedIn, Twitter, Messenger and WhatsApp.

But one of the things we found interesting is that you actually can’t change the link. So the link is fixed. While in Riddle, it actually customizes every time for each user – “I got <results> on this <quiz name>”. TryInteract seems to be very is much more fixed.

We do like how you can actually add a lot of conversion tracking on TryInteracct. They do a nice job there. But unfortunately, that’s about the limit of what we can see using their free upgrade.

You can see why this is one of our pet peeves.

If you have people who want to try your software, give them full access for a certain time period, and then they make them sign up at least for those two weeks? Let them try everything to see if they really like your product?

And then, in terms of customization options, we’ll do one more quick round-up looking at TryInteract. They don’t have offer different styles, layouts, and they also don’t give you a wide range of customization options.

In each question block, you can change the background, so in this case, I’m going to change it to pink. This is kind of weird because you have to change every single question. Actually, that’s not quite true. OK. This is cool. So if you change the background, it affects all these questions. That is much better. You can change the progress bar. However, I did not see any sort of CSS editor.

By comparison, we give you a huge range of options from like button highlights to hyperlink colors and everything else. We also give you the ability to edit CSS.

I’ll show you an example. OK, so I’m going to paste in some samples of CSS code. I’m not a designer, so my design is not going to look very good. But watch what happens to this preview model if I click here.

Now, what happens is we’ve taken away the border. We’ve also made the start button bigger. We’ve also changed the hover state.

You can see how people like Choice Hotels can really use our CSS editor to really seamlessly match their site. This is one of their quizzes where they’ve taken away the border. They’ve actually changed the picture below the text. They’ve reversed the order; they’ve changed hover states and a whole bunch of other things.

So we think the CSS editor is a really potent tool for publishers, brands, and agencies.

We also give you a lot more flexibility in terms of fonts. We also thought this was a bit interesting where you can change fonts in both Riddle and TryInteract.

However, if you go into this option, they give you many fonts, and we think this is brilliant. But be warned, they’re all Google fonts, and Google fonts are hosted on Google, which means Google is adding tracking data to your quiz audience. So it’s not that’s GDPR-friendly.

So that is something to be very cautious of. If you have any people visiting your quiz from Europe, even if you’re an American company, you could be at risk of fines here.

But we do love the extensive range of fonts, and we love how they have a few search functions. That’s really cool.

However, you can’t upload your own custom font with TryIntereact. So we think that’s a bit short-sighted.

By comparison, if you go to Riddle, we have a wide range of fonts. These are all hosted on our servers. That means there are no GDPR issues there, and all our servers are based in Europe. So that’s cool.

But you can see here we also let you link to Adobe Typekit, Google Fonts or things like that. Or you can just upload your own font, which is the simplest thing. So if you have a corporate font or a client font, you can just upload those directly. Really neat that way.

And then you can also upgrade to add a logo, but so we can do the same thing. So both quiz makers can be white-labelled.

One or two last things for us. If you look at the help resources on TryInteract, all you get is this knowledge center. And this is, again, really short-sighted – no matter how good these documents are, sometimes you just want to ask a question.

By comparison, we’ve made a huge priority of being really fast to respond. So you can go as a test user or any of our plans, you get the same great service, you know.

You’ll see it here. This is our co-founder, Boris. He’s actually going to respond to this if I send this message. But both Boris and I, we race our entire team of developers to be first, and we have a monthly beer competition to the person who answers the most questions. So you’ll get an answer within two minutes, tops.

So that’s just a difference in emphasis. If you are pretty self-sufficient, TryInteract might be for you. If you are like, well, I just want some advice or I might need some questions, take a look at Riddle.

OK, that last two things, we did a GDPR analysis of TryInteract and their embeds – we embedded a quiz in a sample site, and we found out that actually trying to write really does some dodgy stuff. They add scripts, cookies, and trackers to your embedded quizzes so they can collect data about your audience. Some of them give an opt-out, but most of them don’t.

So your users will just be taking the quiz, giving their data, and TryInteract will be collecting that. That is really bad – it’s not GDPR-compliant and probably doesn’t comply with California’s CCPA or Canada’s PIPEDA. There’s a bunch of these global data regulations where you need to put users in consent.

By comparison, if you look at Riddle. You know, even things like YouTube videos and things like that, we always give options where it’s like, “OK, hey, I’m adding a YouTube clip, here’s a YouTube opt-in message.”

So lots of options there. TryInteract’s servers are also based in America, which is no longer GDPR-compliant because of the U.S./E.U. Privacy Shield is no longer in force.

So, again, if you’re using TryInteract, you could be at risk. At Riddle, we’ve actually made a big effort of moving everything to Europe. So all our servers are based in Europe, we’re a German company, everything’s based in Europe, and your personal data will stay in Europe.

So, comparing TryInteract vs Riddle, this is a change of approach.

And then the last thing I’m going to wind things down with… if you look at Riddle’s pricing, all plans include unlimited numbers of quizzes, quiz takers, unlimited leaves. You basically just pick your features and go,

TryInteract is a little different. They have a free plan, which we think is really cool. However, it is only for a certain number of leads of quiz takers and no lead generation, things like that. But it’s really cool for light and fluffy and fun quizzes – by teachers, students, and the like.

We think that’s a really nice touch by them.

However, TryInteract’s Lite and Growth plans, designed for small to medium businesses, actually cap how many emails you can collect. They also limit which email providers you get.

We think that’s a bit short-sighted.

And then, of course, live chat and email for support. I didn’t see that in my trial – so I’m not sure when that kicks in. Maybe it’s just not on trial. But, you know, by comparison, Riddle gives full support to everyone – trial users and all paid subscribers.

OK, so comparing TryInteract vs Riddle, both are excellent online quiz makers.

To sum up, use TryInteract if you are not concerned about GDPR, and you like having a wide range of quiz templates and data integrations – they’re a really good option.

Riddle has a much wider range of quiz types. We have 15 types of polls and quizzes and surveys and things like that. You also get a lot more image, video and audio options – plus many customization choices – with all plans having unlimited quizzes and leads per month.

So that’s kind of it in a nutshell. All right, thanks so much. And any questions?

You can use our support chat because we actually have support chat at Riddle – even in our blog. We’ll be back to you right away. Thanks so much.