TryInteract vs Riddle – quiz maker comparison

3 min read

Which quiz maker should you choose? TryInteract vs Riddle?

It’s no secret – quizzes flat out rock at engaging online viewers and turning passive visitors into active leads. Read on for our review of TryInteract and Riddle – we’ll compare these two options, feature by feature, to help you decide which is best for your particular needs.

(Being transparent, this post is on Riddle’s blog – so we’re obviously fans of Riddle. But fear not – both are really good quiz makers. We’ll examine each – feature by feature – so you can decide which is a better fit for your unique needs.)

TryInteract vs. Riddle


Quiz engagement or lead generation?

First, some background before checking out Riddle and TryInteract in detail.

Quiz makers focus on two marketing objectives – engagement vs. lead generation. And each quiz maker has their own approach about what works best.

On the engagement side, quiz maker developers have to decide how to create innovative quizzes, lists, polls, and more to engage their audience, as well as getting more traffic through social sharing on Facebook, Twitter, and other networks.

Lead generation is a natural fit with quizzes – and lets you add a optional sign up form between the questions and the user’s results. This is a great opportunity to present a special offer or reason to sign up for more information – and then send that data to your email marketing tools for automatic follow up messages to convert a lead into a happy customer.

As a first step of our review of TryInteract and Riddle, let’s take a step back and give a summary of each quiz maker’s product focus.

TryInteract – overview

TryInteract is one of the major players in the quiz maker/lead generation space. They place a huge focus on lead generation – their mantra is “Interact is a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.”

With this in mind, it’s clear TryInteract has spent a lot of time on the lead generation side. They’ve developed native integrations to leading email and marketing software – with over 20 connections to MailChimp, SalesForce, and others to make it easy for less tech-savvy marketers to get started.

However, this focus means they haven’t devoted as much time to the engagement side of the equation. In a head to head comparison of TryInteract with Riddle, TryInteract offers a more limited range of four content types (only quizzes, personality tests, surveys, and polls).

TryInteract vs. Riddle

Riddle – overview

Riddle takes a different approach. We believe that marketers and publishers needs a wide range of quizzes in their tool kit – to keep things fresh for their audience. With 14 quiz types – ranging from quizzes to ranked lists, branching logic interactive stories, unique image-based ‘tap and find’, ‘order it’, and more. That’s a heck of a lot of options – so your audience will never suffer quiz burnout.

As a marketer comparing Riddle with TryInteract, we’ve taken a different approach to lead generation. While we have native integrations for MailChimp and AWeber, we support 1,100+ other marketing tools like Constant Contact and ClickFunnels through our Zapier app.

Using Zapier is easy and scalable – supporting this one tool is much more efficient than dozens of constantly changing native integrations.

The benefit? Riddle can devote more dev resources to new quiz types and customization features.

TryInteract vs. Riddle

TryInteract vs Riddle – feature comparison

Here’s a high level look at TryInteract with Riddle – comparing the key features and capabilities most marketers are looking for in a quiz maker.

FeatureTry InteractRiddleComments
Pricing$29, $89, $209 (monthly)$29, $49, $199 a month
How many types of quizzes?415Interact only features personality tests, quizzes, polls, and surveys.
Create unlimited quizzesYesYes
Easily embed on your websiteYesYes
Fully responsive quizzesYesYes
Collect unlimited leadsNoYesInteract varies by plan - with monthly limits ranging from 0 to 10,000 leads a month. Only their $209 a month plan is unlimited.
Send leads to any email marketing toolYesYes
Fully white-labelled - add your logoYes*YesInteract - starts at the $89 a month plan, Riddle at $49 a month.
Add 'call to action' buttonsYesYes
Custom quiz result landing pagesNoYes
Upload your own fontNo*YesInteract supports Google Fonts and Typekit - but not uploading your own font files.
CSS editor and custom fontsNoYes
Multi-user teams YesYes
Saved style templatesNoYes
Insert your own video or banner adsNoYes
GDPR-compliantYes*YesTryInteract - personal data stored and processed in the U.S. Riddle - fully EU-based German company.

TryInteract vs Riddle – detailed feature list

Now, that’s just scratching the surface.

Both quiz makers are incredibly complex and powerful platforms, so we dove in and analyzed TryInteract vs Riddle – covering over 60 features:

FeatureTry InteractRiddleComments
★★★★★ customer serviceNoYesInteract limits lower plans to help docs or email - Riddle offers the same 5 star customer service to everyone.
Scored quizzes (with right/wrong answers)YesYes
Personality tests (each result based on all answers)YesYes
Standalone lead generation formNoYes
Four types of pollsNoYes
Surveys (with data export)YesYes
Social stories (where quiz meets blog post)NoYes
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)No*YesInteract only provides Facebook and Twitter sharing.
Conditional logicYesYes
Multilingual (50+ languages)YesYes
Different quiz layoutsNoYes
Single and multiple correct answersYesYes
Free text responsesNoYes
Score as you go - or at end of quizYesYes
Correct/incorrect answer explanationsYesYes
Custom 'correct/wrong' messages and other quiz text fieldsNoYes
Random question and answer orderNoYes
Rich text formatting: include links, lists and emojisNoYes
Hide vote totalsNoYes
Hide percentagesNoYes
Automatically close polls (by date/time)NoYes
Unroll quizzesNoYes
Show multiple personality results (X% for #1, Y% for #2, etc.)YesYes
Quiz statistics - track starts, completes, leads, sharesYesYes
Detailed quiz stats - by question and resultsYesYes
Optimize quizzes using 'engagement graph'YesYes
Add multimediaNoYesInteract - images only. Riddle supports GIF, video, and more.
Timed quizzesNoYes
Upload your own imagesYesYes
Google image searchNoYes
Classy stock photo libraryYesYes
Giphy - search/use animated GIFsNoYes
Twitter - embed any tweetNoYes
Facebook - add imagesNoYes
Instagram - add imagesNoYes
Sound filesNoYes
YouTube videos & set start/end pointsNoYes
In-tool image editing (crop, filters, text)YesYes
Collect unlimited leads and user responsesNoYes
16 types of lead fieldsNoYesInteract only supports basic fields - text, email, phone, address.
Optional or mandatory formsYesYes
Connect to any marketing tool (on all plans)YesYes
Connect to any data system with webhook (all plans)NoYesWebhooks are a feature on Interact's top plans only.
Send leads to Google DocumentsNoYes
Import your own formsNoYes
Display your videos or adsNoYes
Full creative control - all plansNoYes
Select background patternsNoYes
Accessibility features (hearing/vision-impaired)NoYes
Customize social textYesYes
Add your own brandingYesYes
CSS editor - full control over your quiz stylingNoYes
Team templates - save/apply your own style combinationsNoYes
Wordpress plug-inYesYes
Google AMP supportNoYes
Drupal plug-inNoYes
Customize embed widthNoYes
Lazy loading imagesNoYes
Include quiz text to enhance your SEONoYes
PDF reports of quiz statisticsNoYes
Refresh ads on quiz pageNoYes
Doubleclick and other pixel supportNoYes
Facebook pixel supportYesYes
Google Tag ManagerNoYes
Display ads below your quizNoYes
Place your own video adsNoYes
Multi-user team featuresYesYes

TryInteract vs Riddle – summary

Which should you pick?

Alas, there’s no single ‘right’ answer to which is better.

Your product is unique – and you have your own particular requirements.

But we hope this review of TryInteract and Riddle helped give you a useful overview.

Your next step? Both quiz makers offer a free trial – so we recommend you sign up and try them both out.

And hey – if we can answer any questions about Riddle, just drop us a note at – or using our support chat. We’re big customer support geeks – from our CEO Boris down, our whole team races each other to answer questions… it’s part of our ‘customers are king’ philosophy at Riddle.


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