5 min read

Let’s take a look at LeadQuizzes vs Riddle – two of the top quiz maker tools on the market today. Read our definitive review below – covering 65 quiz maker and lead generation features.

Savvy marketers today know that quizzes and other interactive content rock at lead generation. Instead of annoying pop ups, quizzes engage the user – and get them clicking.

Once taking the quiz, it’s a natural step to show a lead generation form before they receive their quiz answers. 

Riddle quiz maker lead generation example

We’ve seen opt-in rates of up to 45% – that’s light years beyond the 2% pop ups and other forms achieve.

You then send all that quiz lead data to your favorite CRM or email tool – for a quiz-powered marketing funnel with personalized follow up messages, triggered by each lead’s quiz results.

Leadquizzes and Riddle: which quiz maker is best?

These two quiz builders are dominating the market – they  both provide marketers with strong quiz creation, customization, and lead generation capabilities.

Leadquizzes vs Riddle - which quiz maker?

There’s no one ‘right’ answer – it really depends on your particular requirements.

We’ll take a deep dive reviewing LeadQuizzes vs Riddle – comparing how each quiz maker stacks up across 65 features.

(Right – to be transparent, as this review in on our blog, we should probably point out that we’re big fans of Riddle.) 

However, there’s no bad choice between LeadQuizzes vs Riddle – they are both powerful quiz creator and lead generation platforms.


Create your first Riddle now! Collect leads – easy to use – 14 quiz types


Riddle and LeadQuizzes – high level overview

We know how busy marketers and content teams are.

Check out our condensed review of LeadQuizzes vs Riddle below, highlighting the most important features for quiz-powered lead generation:

Pricing$29, $67, ???* (monthly)$19, $49, $249 (monthly)* LeadQuizzes' Enterprise & Agency plan has 'Ask us for a quote' - which generally means $500+ a month for SaaS products.
How many types of quizzes?314LQ offers basic quiz, personality test, and surveys only.
Create unlimited quizzes and engagementsYes*YesLQ's Entrepreneur plan has a monthly cap of 10,000 views (not starts) of your embedded quiz.
Easily embed on your websiteYesYes
Fully responsive quizzes - look great on any deviceYesYes
Create unlimited quizzesYesYes
Collect unlimited leadsYesYes
Send leads to any email marketing toolYesYes
Fully white-labelled - add your logoYesYes
Add 'call to action' buttonsNoYes
Custom quiz result landing pagesYesYes
Upload your own fontNoYes
CSS editorNoYes
Multi-user teams NoYes
Saved style templatesNoYes
Insert your own video or banner adsNoYes
GDPR-compliantYes*YesLeadQuizzes has basic compliance. But, they are based in the US - so personal data is stored outside the EU.

Your quiz use case – engagement or lead generation?

Right, before we start our in-depth look at LeadQuizzes vs Riddle – let’s take a step back for some context about how an online quiz creator can help marketers.

There are two broad business use cases – boosting site engagement and gathering more leads online.

Balancing these two priorities is a big task for any quiz builder. You’ll see that both Leadquizzes and Riddle tackle this in different ways.

Quizzes for engagement:

It’s hard to beat quizzes, polls, and other interactive content for pure engagement. People simply love learning and discovering new things about themselves.

Quizzes are a time-honoured way of turning passive visitors into active participants – clicking, thinking, and engaging with your site. 

Quizzes for engagement

Quizzes for lead generation:

Just like Starsky and Hutch (or peanut butter and jelly), lead generation and quizzes are a natural combination.

People choose to engage with quizzes – and will spend 3-5 minutes answering an average of ten questions.

So placing a lead generation form here – between the last question and the user’s results – is a natural fit.

Quiz lead generation form

After your quiz questions, they’re psychologically primed for one more – and are far more inclined to opt-in to a lead form.

This goes double if you go beyond the ‘sign up for our newsletter’ and include a compelling offer with a strong call to action, discount code, or contest entry.

LeadQuizzes – the back story

LeadQuizzes was born from a web marketing agency. Back in 2015, the founder Jeremy Ellens found that a quiz his team created for a medical client (‘Do you have low testosterone? Take this quiz and find out.’) was crushing it for lead generation. 

Jeremy and their team went all in – with a laser-focus on all things lead generation-related. That extends to their quiz maker as well – Leadquizzes has put their development effort into leads/marketing funnel over engagement.

Comparing Leadquizzes with Riddle, a main contrast is the trade off between increased lead generation flexibility vs. creating and customizing a wider range of interactive quiz formats.

LeadQuizzes quiz builder screenshot

LeadQuizzes offers some unique options when it comes to embedding their quizzes. You can add them in a pop up – triggered by conditional logic you set. For example, you can show your quiz just as a visitor is about to leave – to try and convert them.

They also have some good conditional logic functionality – so you can vary the questions to each lead, based on their previous answers. This lets you dive deeper – getting more relevant info about each lead’s particular needs.

The trade-off? 

LeadQuizzes’ quiz builder and lead generation options are pretty basic. 

Lead generation options - screenshot

They offer only quiz, personality test, and survey options – and their customization options are limited to 10 fonts and changing button colors

More importantly, LeadQuizzes also don’t support a CSS editor, uploading your own fonts, rich text, or a wider range of customization options. 

Quiz customization option

If you’re looking for your quiz to seamlessly blend into your site, this could be a dealbreaker.

Riddle – quiz maker overview

Our team at Riddle have a different approach.

Starting back in 2014, we’ve decided to offer a wide range of quiz types – with both the lead generation and customization options that brands, agencies, and start ups demand.

We’re up to 14 different types of quizzes, listicles, polls, and surveys.

Looking at Riddle and Leadquizzes, variety gives you both creative freedom, and avoids audience burnout from overusing one quiz type over and over.

Riddle's quiz maker - customization options

On the lead generation side, our drag/drop form builder provides 16 data fields (compared to LeadQuizzes’ 6), plus it’s easy to connect your quiz to over 1,500 email and marketing tools – no coding required.

Lead generation fields - Riddle's quiz creator

You can automatically send quiz leads and responses to Marketo, Constant Contact, HubSpot and more – using our native integrations or through Zapier. 

Compare LeadQuizzes vs Riddle – 60+ features

Okay – so that’s the high level stuff. 

We’ve prepared this table matching LeadQuizzes vs Riddle over 65 features:

★★★★★ customer serviceNoYes
Scored quizzes (with right/wrong answers)YesYes
Personality tests (each result based on all answers)YesYes
Standalone lead generation formNoYes
Four types of pollsNoYes
Surveys (with data export)NoYes
Social stories (where quiz meets blog post)NoYes
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)Yes*YesLeadQuizzes - no WhatsApp or Messenger
Conditional logicYesYes
Multilingual NoYesLeadQuizzes only supports English.
Quiz layouts: multiple layoutsNoYes
Single and multiple correct answersYesYes
Free text responsesNoYes
Score as you go - or at end of quizNoYes
Correct/incorrect answer explanationsNoYes
Custom 'correct/wrong' messages and other quiz text fieldsNoYes
Random question and answer orderNoYes
Rich text formatting: include links, lists and emojisNoYes
Hide vote totalsNoYes
Automatically close polls (by date/time)NoYes
Unroll quizzes - display all ?'s at onceNoYes
Show multiple personality results (X% for #1, Y% for #2, etc.)NoYes
Quiz statistics - track starts, completes, leads, sharesYesYes
Detailed quiz stats - by question and resultsYesYes
Optimize quizzes using 'engagement graph'NoYes
Add multimediaYes*YesLeadQuizzes supports uploaded images and YouTube videos only.
Timed quizzesNoYes
Upload your own imagesYesYes
Google image searchNoYes
Classy stock photo libraryNoYes
Giphy - search/use animated GIFsNoYes
Twitter - embed any tweetNoYes
Facebook - add imagesNoYes
Instagram - add imagesNoYes
Sound filesNoYes
YouTube videos & set start/end pointsYes*YesLeadQuizzes only shows entire clip - not custom start/end points.
In-tool image editing (crop, filters, text)Yes*YesOnly basic crop supported by LQuizzes
16 types of lead fieldsYes*YesFive fields by LQ (name, email, phone, short/long answer)
Optional or mandatory formsNoYesLeadQuizzes - forms are always mandatory
Connect to any marketing tool (on all plans)YesYes
Connect to any data system with webhook (all plans)NoYes
Send leads to Google DocumentsYesYes
Import your own formsNoYes
Display your videos or adsNoYes
Full creative control - all plansNoYesLeadQuizzes offers only basic color editing - no CSS, custom fonts, etc.
Select background patternsNoYes
Accessibility features (hearing/vision-impaired)NoYes
Customize social textNoYes
Add your own brandingYesYes
CSS editor - full control over your quiz stylingNoYes
Team templates - save/apply your own style combinationsNoYes
Wordpress plug-inYesYes
Google AMP supportNoYes
Drupal plug-inNoYes
Customize embed widthYesYes
Lazy loading imagesNoYes
Include quiz text to enhance your SEOYesYes
PDF reports of quiz statisticsNoYes
Refresh ads on quiz pageNoYes
Doubleclick and other pixel supportNoYes
Facebook pixel supportYesYes
Google Tag ManagerNoYes
Display your banner ads below your quizNoYes
Place your own video adsNoYes
Multi-user team featuresNoYes

LeadQuizzes vs Riddle – which should you choose?

There’s no easy answer here.

Your business is unique – and faces its own special set of challenges and opportunities.

Both LeadQuizzes and Riddle are really good quiz makers – you’ll need to decide which features best suit your needs.

The upshot of all this?

Choose LeadQuizzes if you’re 95% focused on simple, easy to use lead generation – and don’t need a lot quiz or customization options. (We’re big fans of their ‘embed in pop up’ option – triggered by visitor behavior.)

Pick Riddle if you need a broader, more full-featured quiz builder. Agencies, brands, and publishers each have their own custom needs. We built creative flexibility and customization into all 14 of our quiz formats and lead generation technology.

Next up? Don’t take our word for it. Try, try, try them both.

LeadQuizzes and Riddle each offer free 14 day trials to kick the tires of each quiz maker. (No credit card required for Riddle – while LeadQuizzes needs you enter to a credit card.)

Got a question about Riddle or collecting leads with quizzes?

We’re huge customer service geeks – our whole team, including our co-founders Mike and Boris, will race to answer your question. (Check out SaaSHacker’s piece “Riddle grows – with the founders still on chat!”)

So ask away – hit us up on support chat or at hello@riddle.com.

We can’t wait to hear from you!


Create your first Riddle now! Collect leads – easy to use – 14 quiz types