We take a look at LeadDoubler vs Riddle this week. Both offer marketers some strong lead generation and interactive content features – which quiz maker should you choose?
Right, there’s no easy answer – you have your own marketing needs. But we’ll provide a detailed overview of both platforms.
There’s a bunch of quiz makers out there, for the simple reason that quizzes are awesome at converting casual browsers into active and clicking visitors. And best of all – once they’re engaged with your quiz, it’s a natural next step to ask them for their email address and other info, so quiz takers become leads and potential customers.
(Okay, okay – so in the interests of fairness, we should point out that we’re obviously fans of Riddle… this post is from our blog, after all. But both are great platforms for marketers – read on to see how each compares in everything from customization to lead generation and content types. You’ll be much more confident in deciding which – LeadDoubler vs Riddle – will meet your own particular use case.)
Quiz engagement vs. lead generation
Let’s start with a quick overview of how quiz makers can help marketers – before we dive in and explore LeadDoubler vs Riddle in depth.
As we mentioned at the top, marketers turn to quiz makers for two goals – increasing engagement and collecting leads. It’s a big brief – so you’ll see that every quiz maker has their own philosophy about how to best tackle this challenge.
About engagement – we’ve probably all seen sites use personality tests, quizzes and other interactive content to get their audience involved, staying longer, and sharing their results on Twitter, LinkedIn, Facebook and more.
Quizzes and lead generation go together – like Batman and Robin, Frodo and Sam, or cookies and milk. As we mentioned above, quizzes, lists and polls are centered around getting your audience answering questions. Adding an optional lead generation form works well here – your audience is already in the ‘answering’ mindset, and keen to see their results.
This is a great chance to show each user a chance to sign up for newsletters, enter a contest, or receive a special offer. We’ll compare LeadDoubler vs Riddle’s capabilities below – the best marketing is scalable and automated. A good quiz maker will let you send each lead’s information data to your email tools to trigger follow up marketing messages so you can convert leads into happy, paying customers.
LeadDoubler – overview
LeadDoubler is a Danish company that’s started back in 2008. They emphasize customizable calculators (“How much can you afford in a mortgage?”) as well as quizzes as the best tools to qualify potential customers.
One of the main differences in LeadDoubler vs. Riddle is this focus on calculators – it’s an interesting niche because a lead is volunteering their key buying criteria. LeadDoubler has also included lead generation capabilities to follow up on each sign up – with connections to HubSpot, Pardot, Pipeline, and MailChimp.
However, as one of the oldest tools out there, our review shows they haven’t been upgrading the platform to keep abreast of the latest trends and technology. For example, they offer only a basic ‘yes/no’ quiz along with their calculators – compared the wider range of personality tests, branching logic quizzes, polls, and more with Riddle.
Riddle – overview
Riddle has a different philosophy – we offer a growing range of quiz types (14 and counting) to help meet marketers’ content needs. This gives you a lot of flexibility to create the right quiz for your use case. And trying a variety of quizzes will keep things fresh for your audience so they don’t get tired of you presenting the same quiz type over and over again.
This approach carries over to lead generation. Looking at LeadDoubler vs Riddle, we’ve made it easy to connect your quiz with over 1,100+ other marketing tools – from ClickFunnels to SalesForce – with no coding required.
LeadDoubler vs Riddle – feature comparison
Right – so let’s take a high level overview at LeadDoubler vs Riddle. The table below breaks down the key capabilities marketers and publishers are generally seeking in a quiz maker.
| Feature | Leaddoubler | Riddle | Comments |
|---|---|---|---|
| Pricing | $99, $299, $699, $1,999 per month | $29, $49, $199 a month | |
| How many types of quizzes? | 2 | 14 | LeadDoubler has only a simple quiz with yes/no questions - and a customizable calculator. |
| Create unlimited quizzes and engagements | No | Yes | LD - from 5K to 1M visits per month. |
| Easily embed on your website | Yes | Yes | |
| Fully responsive quizzes - look great on any device | Yes | Yes | |
| Create unlimited quizzes | No | Yes | LeadDoubler - only 3, 5, or 10 quizzes at a time. |
| Collect unlimited leads | No | Yes | LeadDoubler - only 30, 50, 100, or 10,000 leads per month (by plan) |
| Send leads to any email marketing tool | Yes* | Yes | None with LD's $99 a month plan. Only 4 integrations in other plans (MailChimp, HubSpot, Pardot, Pipeline) |
| Fully white-labelled - add your logo | Yes* | Yes | LeadDoulbler - only $299 and higher plans |
| Add 'call to action' buttons | No | Yes | |
| Custom quiz result landing pages | No | Yes | |
| Upload your own font | No | Yes | |
| CSS editor | No | Yes | |
| Multi-user teams | No | Yes | |
| Saved style templates | No | Yes | |
| Insert your own video or banner ads | No | Yes | |
| GDPR-compliant | Yes* | Yes | Unclear - LeadDoubler does not outline GDPR compliance on their site. |
LeadDoubler vs Riddle – detailed feature list
Okay – so that was just a quick glance. Both of these quiz makers are complicated and flexible tools – so let’s take a deeper look and analyze LeadDoubler vs Riddle, feature by feature.
| Feature | LeadDoubler | Riddle | Comments |
|---|---|---|---|
| ★★★★★ customer service | No | Yes | LeadDoubler limits lower plans to email - Riddle offers the same 5 star customer service to everyone. |
| Scored quizzes (with right/wrong answers) | Yes | Yes | |
| Personality tests (each result based on all answers) | Yes | Yes | |
| Standalone lead generation form | No | Yes | |
| Four types of polls | No | Yes | |
| Surveys (with data export) | No | Yes | |
| Social stories (where quiz meets blog post) | No | Yes | |
| Social sharing (Facebook, Twitter, WhatsApp, LinkedIn) | No | Yes | |
| Conditional logic | No | Yes | |
| Multilingual | No | Yes | |
| Quiz layouts: multiple layouts | Yes | Yes | |
| Single and multiple correct answers | No | Yes | |
| Free text responses | No | Yes | |
| Score as you go - or at end of quiz | No | Yes | |
| Correct/incorrect answer explanations | Yes | Yes | |
| Custom 'correct/wrong' messages and other quiz text fields | No | Yes | |
| Random question and answer order | No | Yes | |
| Rich text formatting: include links, lists and emojis | No | Yes | |
| Hide vote totals | No | Yes | LeadDoubler doesn't support polls |
| Automatically close polls (by date/time) | No | Yes | LeadDoubler doesn't support polls |
| Unroll quizzes - display all ?'s at once | No | Yes | Personality tests not part of LeadDoubler |
| Show multiple personality results (X% for #1, Y% for #2, etc.) | No | Yes | Personality tests not part of LeadDoubler |
| Quiz statistics - track starts, completes, leads, shares | Yes* | Yes | No share stats - sharing not supported by LeadDoubler |
| Detailed quiz stats - by question and results | Yes | Yes | |
| Optimize quizzes using 'engagement graph' | No | Yes | |
| Add multimedia | No | Yes | LeadDoubler - text only quizzes |
| Timed quizzes | No | Yes | LeadDoubler - text only quizzes |
| Upload your own images | No | Yes | LeadDoubler - text only quizzes |
| Google image search | No | Yes | LeadDoubler - text only quizzes |
| Classy stock photo library | No | Yes | LeadDoubler - text only quizzes |
| Giphy - search/use animated GIFs | No | Yes | LeadDoubler - text only quizzes |
| Twitter - embed any tweet | No | Yes | LeadDoubler - text only quizzes |
| Facebook - add images | No | Yes | LeadDoubler - text only quizzes |
| Instagram - add images | No | Yes | LeadDoubler - text only quizzes |
| Sound files | No | Yes | LeadDoubler - text only quizzes |
| YouTube videos & set start/end points | No | Yes | LeadDoubler - text only quizzes |
| In-tool image editing (crop, filters, text) | No | Yes | LeadDoubler - text only quizzes |
| 16 types of lead fields | No | Yes | |
| Optional or mandatory forms | No | Yes | |
| Connect to any marketing tool (on all plans) | Yes* | Yes | LeadDoubler - only 4 tools supported. Riddle = unlimited with our Zapier app. |
| Connect to any data system with webhook (all plans) | No | Yes | |
| Send leads to Google Documents | No | Yes | |
| Import your own forms | No | Yes | |
| Display your videos or ads | No | Yes | |
| Full creative control - all plans | No | Yes | |
| Select background patterns | No | Yes | |
| Accessibility features (hearing/vision-impaired) | No | Yes | |
| Customize social text | No | Yes | No social sharing with LeadDoubler |
| Add your own branding | Yes | Yes | |
| CSS editor - full control over your quiz styling | No | Yes | |
| Team templates - save/apply your own style combinations | No | Yes | |
| Wordpress plug-in | No | Yes | |
| Google AMP support | No | Yes | |
| Drupal plug-in | No | Yes | |
| Customize embed width | Yes | Yes | |
| Lazy loading images | No | Yes | |
| Include quiz text to enhance your SEO | No | Yes | |
| PDF reports of quiz statistics | No | Yes | |
| Refresh ads on quiz page | No | Yes | |
| Doubleclick and other pixel support | No | Yes | |
| Facebook pixel support | No | Yes | |
| Google Tag Manager | No | Yes | |
| Display your banner ads below your quiz | No | Yes | |
| Place your own video ads | No | Yes | |
| Multi-user team features | No | Yes |
LeadDoubler vs Riddle – summary
Which quiz maker is better? There’s no simple answer to this – each marketer has their own needs.
Hopefully this review has given some insights into the strengths of LeadDoubler vs Riddle.
Bottom line? If you’re looking for calculators as the method to qualify leads, you should check out LeadDoubler.
But for a more varied quiz toolkit, along with deeper customization and data integration options, we hope you give Riddle a shot.
Next up? You should try the two quiz makers to evaluate LeadDoubler vs Riddle – both make it easy, offering free trials with no need for a credit card.
On the Riddle side, please give us a shout at hello@riddle.com – or through our support chat on this blog. Our team are all believers in being super fast to respond… everyone from our CEO down all take part in our “customers first” culture.
