How a color quiz can tell you which cars your readers would buy

2 min read

Do you want to know more about your readers? Could you use data to sell more ads or generate better targeted content?

Here’s how you do it – using a Riddle personality test.

Everyone loves to take tests and quizzes. According to AdWeek, quizzes are the most shared content on social media by far, which is no surprise. After all, we all love to share things that make us look good – and few things do that better than a well-written test or quiz.

So put human psychology to use and get valuable data from a personality test, which you can use to make more money with your site.

Let’s say you want to attract car advertisers.

You might have a really good shot at selling them a campaign if you can go to them and say something like “67% of our readers would want to buy an SUV”.

Getting this data point is easy – using a fun personality test like “What color is your personality?

All you have to do is insert a question about cars without making the reader feel that he is in fact giving you an insight into his or her purchase behavior. (Note: all the data will be collected totally anonymously and will not be linked to a name, social profile or IP address. Riddle just provides a snapshot of your audience as a group.)

Take this test below and try to find out what we have done. Of course, now that we’ve given you a heads up, we bet finding what to look for will be super easy for you.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Easy, right?

We first set the stage – asking you “What do you think when you see a black limo?”

This question connects colors and cars in your mind, so the next question feels totally natural. Wanting an accurate personality result, you’ll then give an accurate answer.

After you get a good pool of users taking your test, you can then get data from our dashboard.

With these results you can now approach car advertisers and tell them exactly what kind of car your readers would want to buy – in this case a SUV. They can tailor their ads and marketing copy to refer to SUVs and get awesome conversion rates, which will only make them come back to you for more.

Best practices:

When you build your own version of this test, make sure to keep these rules in mind:

  • The subject of the personality test does not need to correlate with your data collection objective. Just make sure to pick a fun and engaging topic that suits your general audience.
  • Do not place your data gathering question without first setting the stage. The question needs to look and feel like it’s part of the test and necessary for the user get an accurate result.
  • We recommend using an unscored question first that gets the user ready for the question that really matters. In our color test, we set the stage with the question about the black limousine.
  • Only use one data gathering question per test. If it’s obvious that you’re just out to get data, your test is not going to get high finish and share rates.

If you need help, reach out to us at hello@riddle.com – our team of professional writers is always there to give a helping hand.

Download our free e-book “Quizmaster”

Learn how to use quizzes for your marketing -
capture more leads and grow your business!
free
Scroll to Top