Do you want to know more about your readers? Could you use data to sell more ads or generate better targeted content?
Here’s how you do it – using a Riddle personality test.
Everyone loves to take tests and quizzes. According to AdWeek, quizzes are the most shared content on social media by far, which is no surprise. After all, we all love to share things that make us look good – and few things do that better than a well-written test or quiz.
So put human psychology to use and get valuable data from a personality test, which you can use to make more money with your site.
Let’s say you want to attract car advertisers.
You might have a really good shot at selling them a campaign if you can go to them and say something like “67% of our readers would want to buy an SUV”.
Getting this data point is easy – using a fun personality test like “What color is your personality?”
All you have to do is insert a question about cars without making the reader feel that he is in fact giving you an insight into his or her purchase behavior. (Note: all the data will be collected totally anonymously and will not be linked to a name, social profile or IP address. Riddle just provides a snapshot of your audience as a group.)
Take this test below and try to find out what we have done. Of course, now that we’ve given you a heads up, we bet finding what to look for will be super easy for you.