CCPA-compliant quiz maker – collect leads safely

6 min read

Looking for a CCPA-compliant quiz maker?

California recently introduced their California Consumer Privacy Act (CCPA) – which took effect January 1, 2020.

And since California has the fifth largest economy in the world, this new law is going to have a huge impact on many businesses.

Designed to safeguard consumer data, the CCPA is often compared to the EU’s General Data Protection Regulation.

However, there are some key differences.

Here’s the best CCPA vs GDPR overview we’ve found – by the law gurus at BakerHostetler.

But basically – the CCPA will affect you if you are a for-profit entity doing business in California and meet any of these criteria:

Annual revenue > $25 million
Buy/receive/sell/share personal identifiable information (PII) of 50,000+ consumers, devices, or households for commercial purposes
Get > 50% of annual revenue from selling consumer personal information

By comparison, the GDPR is a broader regulation, affecting almost every size and sector of organization.

The good news? Riddle is a CCPA-compliant quiz maker (we comply with the GDPR too for that matter).

We have some more best practices for small businesses seeking to use quizzes for lead generation – check out our blog post for a more detailed look.

Video: How is Riddle CCPA-compliant?

Check out our quick 3 minute video walkthrough – showing how our quiz maker complies with the CCPA.

Obligatory disclaimer:
We’re not lawyers at Riddle – just big quiz marketing geeks.
So we highly recommend you get your own legal advice about how Riddle complies with CCPA. But we’re always happy to help out with any questions that pop up.

Riddle quizzes without a lead form – no PII is collected:

We don’t collect any personal information from any our Riddle quizzes, polls, and other interactive content that do not include a lead generation form.

Instead, we only collect overall and anonymous statistics.

For example, if 10,000 people took your quiz, we would only track things such as:

1,750 people picked answer ‘Yes’ for question 1
5,328 got overall quiz result A, 3219 got result B, etc.

That’s a key reason we’re CCPA-compliant.

We do not track an individual’s quiz results – so in this scenario, we wouldn’t be able to break out the data for a specific user like Bob Smith.

Riddle also does not drop cookies or use trackers – to measure your quiz takers. Nope – we just build great quiz tools, and leave all data collection up to you.

Quizzes with a lead form – how PII is collected:

Quizzes are powerful lead generation tools – and an excellent way to power your marketing funnel.

Adding a lead generation form displayed between the last question and the user’s results – will see up to 35-45% opt-in rates.

If you choose to use our lead generation forms in a CCPA quiz, we will pair each of your lead’s PII with their quiz responses.

But here’s the important thing to note about our being CCPA-compliant.

We designed Riddle so that this PII information is passed directly to your email marketing tool – without every hitting our servers.

You can see some of the many ways you can collect quiz taker data below:

Exception- saving PII to Riddle’s servers:

There’s only one time personally identifiable information is ever stored on Riddle’s servers.

If you select the ‘Save to Riddle’ option in our lead form builder (for future download as a XLS/CSV file), the data will be stored on our servers.

We include default text to the lead form advising the audience their data will be stored by us, including links to our privacy policy.

Deleting a user’s personal info (PII) upon request

As part of being CCPA-compliant, you’re required to quickly delete a quiz taker’s PII when they ask.

We’ve built a tool that makes it easy – no need to get your developers involved.

Go to ‘Manage Leads’
Select ‘Search leads’ – and add the user’s name or email
Click delete

CCPA-compliant quiz maker – summary

We hope this overview helps.

The CCPA is a powerful tool that will protect consumers’ data from unscruplous uses.

We’ve designed Riddle to be a CCPA-compliant quiz maker – so that you can safely continue to collect leads through quizzes.

If you have any questions about using quizzes to collect leads, or how we’re a CCPA-compliant quiz maker, please drop us a line.

You can use email (hello@www.riddle.com/blog) or our support chat tool on this blog or Riddle.com.

Seriously. Ask away.

Customer service is a HUGE priority for our entire team.

We take pride in being super-fast to respond to any support inquiries – you’ll often get a response in under 2 minutes flat (even on a Sunday or if we’re on a big bike ride). How’s that for fast?

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Video transcript: Riddle as a CCPA-compliant quiz maker

(We’ve started adding these transcripts due to popular request – some folks like to just speedread, vs. watching a video.)

Hi there, my name’s Mike and I’m one of the co-founders here at Riddle and in this video, I’m going to give you a quick walkthrough on how Riddle is a CCPA-compliant quiz maker. We comply fully with California’s strict data privacy law.

Now, essentially, if you are creating a quiz for your website, polls, personality test, things like that, you can use any of our 15 types of content. I’m going to demonstrate with a standard quiz, and this is a template we have created around cybersecurity.

If you’re creating a quiz and are just asking questions of your audience and you are not using this collect email step, Riddle does not collect any personal data. We don’t even ecollect IP addresses.

We will just show you the overall number of people who’ve taken your quiz.

And we’ll give you this anonymous aggregate information – “Hey, you know, six and a half thousand people got a hundred percent on question one, or we had forty eight hundred people select answer ‘2011’, and so on.

So we only store anonymous data unless you are using our collect email stuff. Now, this is really useful for quiz lead generation, collecting emails and so on. And the way we designed Riddle’s quiz maker is that for 98 percent of our partners, we will send all this data directly to your software and it will not be stored on Riddle.com’s servers.

That is really good from a data privacy perspective, because you don’t have to tell your quiz takers “Oh, by the way, Riddle is also keeping your data.”

Since it just going to go directly to your tools, your existing privacy policy will cover it.

You can use our drag and drop form builder, and when you have your form set up, you’re going to click on ‘Connect’ and you’ll see we have lots of different ways to connect to different email marketing tools – AWeber, MailChimp, ActiveCampaign, and more.

We’ve also got a Zapier app, which connects to around 3000 software tools from Salesforce to HubSpot.

All of these connections will send data directly to your software. No data is stored on Riddle.

However, there is one exception. There is always one caveat when we first started Riddle. We actually built this ‘Save to Riddle’ option way back when we started in 2014.

This is kind of old school, it saves all of the leads as an Excel file and you have to download the Excel file and then upload them to your email, too. So most modern marketers will not use this, but if you want to, you absolutely can.

But of course, if you’re saving data to Riddle, you’re saving your users’ personal data on our servers.

So what we have to address this – we include a default notice on the lead form itself, which will let people know, saying, “OK, hey, this quiz is collecting data and it’s also storing it on Riddle.com.”

Now I’ve jumped ahead in this demonstration quiz to the last question, after which we have the option for a lead generation form.

And you’ll see here that because we have chosen ‘Save to Riddle’, we’re including this privacy policy alert. So it is compliant with CCPA – but we still recommend actually not saving to Riddle.com; we recommend using our other many options that just send everything directly to your own software.

OK, and then the one last CCPA-compliant feature we have concerns when you are collecting leads with our ‘Save to Riddle’ option. You’re collecting personal data, and many times you will get requests from customers saying, “Hey, I would like you to delete my personal information.”

If that happens, we have a ‘manage leads’ tool that you can use this search tool to search and delete any data that you’ve collected using our save to Riddle feature. So all that data would just be deleted and it would not be stored any longer.

So there you have it.

That is Riddle.com. One other question we’re often asked is, “Well, what about cookies? What about trackers?”

And we do not add any trackers or cookies that will collect personal data. So we are completely tracker free in that regard. And yes. So we’re a CCPA-complaint quiz maker.

All right. Any questions? Just give us a shout down on our support chat. You’ll see myself, my co-founder Borrus and the rest of our developers all race each other to respond when our phones vibrate.

That means someone has asked us a question and we raced to answer as fast as possible.

All right. That’s Riddle and our CCPA-compliant approach to quiz lead generation. Thanks so much.