About boris

I want to build a network of creators who build fun and viral content to grow their traffic and to entertain their readers. Starting companies and helping others to set up shop has always been my passion. With Riddle I can do both as our Riddles have already helped many websites to grow their traffic and revenue. Give us a try and let me know if there is anything we can do better.

Why are quizzes so powerful for lead generation?


Getting leads is the Holy Grail of all business growth. Getting more people to join your mailing list or subscribe to your blog will make a huge difference in how fast you can grow your content marketing efforts and thus your business. You’ve probably seen the most common form to get people to sign up [...]

Why are quizzes so powerful for lead generation?2017-10-19T17:18:57+00:00

How a color quiz can tell you which cars your readers would buy


Do you want to know more about your readers? Could you use data to sell more ads or generate better targeted content? Here's how you do it - using a Riddle personality test. Everyone loves to take tests and quizzes. According to AdWeek, quizzes are the most shared content on social media by far, which is [...]

How a color quiz can tell you which cars your readers would buy2017-10-19T16:54:26+00:00

A first timer’s thoughts on SXSW


Imagine a room filled with 6,000 founders, CEOs, tech professionals going totally quiet for 10 minutes. No cell phones out, no one on their laptop, no one talking. Sounds unreal? It is unreal and it captures the spirit of what I experienced at SXSW 2016 better than anything else. South By as the veterans call [...]

A first timer’s thoughts on SXSW2017-10-19T17:19:11+00:00

Could you pass the milk please?


It started with a drop of water. The drop could have come from anywhere. Someone being a bit careless when refilling the water tank, a bit of condensatin or a minor spill. But when the first drop was joined by a second, then a third and soon by what felt like a litre of water [...]

Could you pass the milk please?2017-10-19T17:21:50+00:00

You Talkin’ to Me? How to ‘Get’ Your Users


In order to prepare for his Oscar winning role in the 1976 classic, Taxi Driver, Robert de Niro famously worked 15 hours days for an entire month as a New York City cab driver. In addition to obtaining his cab license, he studied mental illness extensively. For us film fans who marveled at Mr. de [...]

You Talkin’ to Me? How to ‘Get’ Your Users2017-10-19T17:22:19+00:00

What is Riddle?


Hi and thanks for checking out the Riddle blog. I’m Boris - founder and CEO of Riddle. Instead of answering the question from the blog title "What is Riddle?", I’d like to answer a more interesting question: Why did we build Riddle? I believe the "Why" is much more important than the "What". The answer to "what" is [...]

What is Riddle?2017-10-19T17:22:47+00:00

Quiz maker customer support – the Riddle way


This is a very dangerous post to write as it might come back to haunt me a few years down the road. But actually, if the Riddle quiz maker customer support ever turns bad, I want people to point this post out to me and get us back on track. I have started many [...]

Quiz maker customer support – the Riddle way2018-07-09T12:01:49+00:00

Quiz maker lead generation


Growing your email list is the constant challenge for marketers. Sure, email is a bit 'old school' - but it's also consistently effective. Hundreds of top businesses like the NBA's Chicago Bulls leverage quiz maker lead generation to grow their marketing list. Let's dive in to explore the psychology behind quizzes and email collection. [...]

Quiz maker lead generation2018-07-10T11:37:47+00:00

We posted on Hacker News – and messed up.


After we had quite some success with our Product Hunt post, we thought it was finally time to list Riddle on the other great site for community feedback (and traffic) - Hacker News. Hacker News allows you to list your own site in the Show section. However, as we did not want to troll the [...]

We posted on Hacker News – and messed up.2017-10-20T09:58:10+00:00

Riddle Uses Slack – Here’s Why We Love It


Riddle is a fairly unusual company. We are registered in Delaware, have a small virtual office in the Silicon Valley, an office in Munich, a small team in the UK, in New York and a development office in Bangkok - staffed partially with British developers and partially with locals. This virtual setup gives a lot [...]

Riddle Uses Slack – Here’s Why We Love It2017-10-20T10:03:28+00:00