Zapier and Riddle – send leads to any software

You can easily connect Riddle to almost any software (you name it – from Constant Contact to Salesforce and many more) using Zapier.

Zapier options - app or webhook

(Back story – Zapier is a great tech service, they connect any software to almost any other system… no coding required.)

Zapier supports 2,000 software tools (and counting)

Zapier’s devs are amazing. They’re adding integrations daily – supporting every major player in the market.

Zapier options

As examples, you can automatically send leads and their quiz responses to:

  • Salesforce
  • Hubspot
  • Constant Contact
  • Convert Kit
  • Get Response
  • InfusionSoft
  • Marketo
  • (and far too many to list here)

They’re a SaaS service with several paid plans. However they have a free plan that will suit many folks starting out.

Even their paid plans are reasonable, considering how painless they make the task of connecting data systems.

Video: Getting started with Zapier

Zapier is pretty intuitive, but we’ve included this quick walkthrough to help you get up and running.

Connecting your Riddle account

You have two options to send data from Riddle to Zapier:

  1. App (recommended) –  you can use our free app to set up the connection in just a minute or two.
  2. Webhook – designed for the geeks, this gives a bit more flexibility but also takes a couple more steps:

Some important trouble-shooting tips

Zapier automatically stops a zap if they produce too many errors.

If you’re connecting to an email service like Hubspot or Constant Contact, please make sure to make the email field in your Riddle form mandatory.

Zapier troubleshooting

The reason?

Sending leads without an email will often trigger an error – the email tool will think there is a bug if it can’t see an email address.

Another clever solution – you can up an intermediate step in your zap, to use their data filter to stop the zap if the email field is empty.

Any questions about connecting to Zapier?

C’mon, don’t be shy… we love to help out.

Just drop us a note on support chat or at – we’re big data geeks, and are always happy to help out. 🙂