How to create a journey (interactive story)?

Do you remember those classic ‘Choose your own adventure’ books when you were a kid?

You’d read a page, and then have to choose what happens next. For example, “a door stands before you, but you hear loud breathing. Do you:

  1. open it (go to page 87)
  2. leave it alone (go to page 56)

Our community wanted even more flexibility with Riddle’s quiz maker. They kept asking ‘Can we show different questions to each user, based on how they respond to each question?’

Our journey (AKA ‘interactive story’) quiz now makes that easy. (A video ‘how to’ is at the bottom of this post.)

interactive story quiz
Image credit:

Questions won’t have ‘right’ or ‘wrong’ answers – instead, each response leads to either another question or a final result for that user, along with an explanation.

Interactive story quiz: live example

Here’s a sample of the type of content you create. Imagine you run a careers advice site – with tips and best practices about landing the perfect job.

Instead of a bland list of do’s and don’ts, you create an interactive story – around the many pitfalls facing the interviewee.

Check out our example below:

Journey quiz: getting started

Step 1: Map out the flow

Riddle’s quiz creator is super intuitive. However, before you start making your interactive story, we recommend you go a little ‘old school’ and map out the flow of your journey quiz.

It helps to have an idea of how each question will lead to the next – and on until the user’s results.

Here’s my initial sketch for my ‘job interview’ quiz example:

interactive story quiz

Step 2: Set the stage

Give your journey quiz a good title and compelling image. This will get people interested to click and start your story.

Step 3: Questions and results

Create your first question – with at least two answer options.

Each answer can lead to:

  1. another question
  2. a result (which ends the journey for that user)

Step 4: Complete one branch first

Each journey quiz can be a little complicated to start.

We recommend finishing one ‘branch’ of your story first.

  • Follow a potential user’s journey, all the way to a final result.
  • For example, go from their question #1 answer and create a good question #2 (or result)
  • Then go from that answer and create a question #3 and so on.
  • Once you’re at a final result, go back to question #1 and complete the question/results for anyone who answers the 2nd option.
  • PRO TIP: save time, and link to existing questions or results whenever possible.

Step 5: Look for orphans

The last step? You want to make sure that each response leads somewhere –  to a question or a result.

You can easily spot these ‘orphans’.

interactive story quiz

If you see a white tab under any question that means one or more responses doesn’t have a follow up question or result assigned.

Step 6: (Optional) Add a lead generation form

Just like all of our quiz types, you can add a lead generation form to our journey quiz.

Ask each user for their email and other info before displaying their results – then send this information along with their answers to:

Journey quiz: copy branch

We’ve added a ‘copy branch’ option as a big time saver.

Sometimes, you’ll want to duplicate a series of questions from one branch to another. Instead of having to type them all out, now you can copy/paste a question (and all the questions below it in that branch).

This also is helpful when you want to delete a question – but keep the other questions in that branch.

(While we recommend mapping your quiz out on paper first before creating your quiz, sometimes you’ll want to make changes.)

Here’s how you do it:

  • Go to the ‘overview’ step of the Riddle creation process
  • Click on the paired rectangle icon in any question.
  • Now, click on any grey tab below any other question – that shows there’s a slot available to paste in your branch of questions.
  • We also recommend making a copy of your quiz first as a backup – just in case you’d like to revert to your original version.

Journey quiz: video walkthrough

Interactive story: our branching logic quiz

Did we miss anything? This is a new tool – and we’d love to hear how we can make it better.

Please drop us a note at – Boris and I read and respond to everyone, generally in under five minutes if we’re awake. 🙂