How can I customize quiz social sharing?

Riddle’s quiz maker has been designed with integrated social sharing – so your audience can easily share their quiz results with their friends and social networks. All that built-in social virality makes your quizzes powerful viral marketing and content tools – as AdWeek points out, quizzes are the most shared content online.

On average – we’ve found about anywhere up to 10% of visitors share their quiz results on social media (a good average is 3-4%). It might not sound like a lot – but that’s high quality, free traffic – all coming back to your site to get their own results and continue the viral conversation with their friends.

Your audience will be able to easily share their results on:

  • Facebook
  • WhatsApp
  • Twitter
  • Messenger
  • LinkedIn

The way sharing with Riddle works:

  1. Your audience takes any Riddle quiz.
  2. They see their results.
  3. Can click to share on their chosen social network.
  4. Each quiz has default social sharing – such as “I just got <result title> on <quiz name> at <URL>. How about you?”

Customization of social messages:

  • Click on the ‘social’ tab in the ‘Customize’ step.
  • You can turn social sharing on/off for each social network.
  • Each message can also be customized by social network to support your social media campaigns. Include a hashtag and short message for Twitter, or be more chatty on Facebook – the options are yours!
  • For example, your Twitter users might share ‘Sweet, I got “You’re hella a local” on this “San Francisco: The Locals’ Challenge” quiz. #SFrocks’, while you might prefer a more formal “Can you beat my 8/8 onthis “San Francisco: The Locals’ Challenge” quiz?” for LinkedIn or Facebook.

You can add:

  • $result to insert the user’s score (ex. 6/10)
  • $score_title for the title of user’s results (“You’re a cat lover!”)
  • $link for your quiz URL

White label sharing on Facebook

(Updated November 22, 2019)

You can now have your website’s URL appear every time a quiz taker shares their quiz results.

  1. Edit your quiz
  2. Go to the ‘Customize’ step
  3. Click on the ‘Social’ tab
  4. Turn ‘Facebook white label’

Once the option you’ve activated the “Facebook white label” option and press ‘publish’, the Facebook share message will contain the URL of the page where the Riddle is embedded (instead of the usual

Unfortunately due to a limitation of Facebook’s API, this sharing option is not able to detect the result name or other info from the quiz.

Instead, the share post will use the share image and text from the open graph tags of the page – where you’ve embedded your riddle quiz.

To make it look good, you’ll need to do a bit of coding on your side. Marketing guru Neil Patel gives some good OGC tips here.

White label example – no OG tags edited on your site:

This is how your post will look using our white label option ‘as is’ – you can see the URL on the post looks good, but there is no image.

White label example – with OG tags edited:

You can of course dynamically update the OG tags with info from the Riddle when using our events and applying a fair bit of solid coding skills.

In this image, we’ve embedded the quiz on our site – then manually adjusted the OG tags so it pulls in my

Compare this with our standard Facebook sharing – due to the limitation of FB’s standard API, it shows the URL: