How can I customize quiz social sharing?

Riddle’s quiz maker has been designed with integrated social sharing – so your audience can easily share their quiz results with their friends and social networks. All that built-in social virality makes your quizzes powerful viral marketing and content tools – as AdWeek points out, quizzes are the most shared content online.

On average – we’ve found about anywhere up to 10% of visitors share their quiz results on social media (a good average is 3-4%). It might not sound like a lot – but that’s high quality, free traffic – all coming back to your site to get their own results and continue the viral conversation with their friends.

Supported social networks

Your audience will be able to easily share their results on:

• Facebook
• WhatsApp
• Twitter
• Messenger
• LinkedIn

The way sharing with Riddle works:

1. Your audience takes any Riddle quiz.
2. They see their results.
3. Can click to share on their chosen social network.
4. Each quiz has default social sharing – such as “I just got <result title> on <quiz name> at <URL>. How about you?”

Customize social sharing messages

We feature ‘out of the box’ messages in each quiz – our research showed that these tried and true templates work best across most use cases.

For example, in our classic ‘What kind of dog are you?’ personality test – we use the “I got <result> on <quiz name>!” format:

Our quiz, by comparison, gives the score: “I scored X/Y in “<quiz name>”.

How can you customize each share message?

Our template responses work great – but we know that many quiz creators want more control over their social sharing.

The good news? You can create and save your own message, across each of our social networks.

Customization of social sharing messages:

• Click on the ‘social’ tab in the ‘Customize’ step.
• You can turn social sharing on/off for each social network.
• Each message can also be customized by social network to support your social media campaigns. Include a hashtag and short message for Twitter, or be more chatty on Facebook – the options are yours!
• For example, your Twitter users might share ‘Sweet, I got “You’re hella a local” on this “San Francisco: The Locals’ Challenge” quiz. #SFrocks’, while you might prefer a more formal “Can you beat my 8/8 onthis “San Francisco: The Locals’ Challenge” quiz?” for LinkedIn or Facebook.

You can add:

• $result to insert the user’s score (ex. 6/10)
• $score_title for the title of user’s results (“You’re a cat lover!”)
• $link for your quiz URL