- How to create an auto-quiz?
- Saving a quiz as a template
- Flexible quiz scoring – questions worth different points
- How to create an interactive story?
- Order It: Riddle’s drag/drop sequence quiz
- How can I copy a quiz?
- Learn how to create a ‘Tap & Find’ quiz
- How are personality test results calculated?
- Can I send quiz takers to a URL based on their responses?
- Why use ‘call to action’ buttons?
- Quiz or personality test – what’s the difference?
- How to delete a lead form?
- Blue State Digital quiz integration
- Use Regex to validate lead form entries
- Delete quiz lead generation data
- Adding quiz leads and responses to Google Sheets
- Quiz Lead Generation 2.0 – connecting to MailChimp
- Quiz Lead Generation 2.0 – changing or disconnecting a data connection
- Riddle’s Zapier app – help & FAQ
- Quiz Lead Generation 2.0 – saving your data
- Quiz Lead Generation 2.0 – connecting your email software
- Quiz Lead Generation 2.0 – using form templates
- Quiz Lead Generation 2.0: creating a lead form
- Can I gather a user’s quiz responses (plus their email)?
- What email marketing tools does Riddle support?
- Where can I send my leads and quiz data?
- How can I use ‘Custom in-quiz iFrames’?
- What’s an in-quiz iFrame?
- Display iFrame below your quiz
- Unrolled quizzes – display all questions on one page
- Polls: Hiding & displaying vote totals
- Add a quiz timer
- How can I customize quiz social sharing?
- How can I change languages?
- Can I randomize/shuffle questions and answers?
- CSS editor – 40+ quiz styles and hacks
- How accessible are Riddle’s quizzes (for disabilities)?
- How can I hide the Riddle logo (or add my own)?
- Quiz: How I show quiz answers AFTER my lead form?
- Polls: Can I automatically open/close my poll at a set time/date?
- Personality tests: Multiple personality results (scoring)
- How can I customize my quiz colors?
- CSS editor – how can I use?
- How can I customize my quiz fonts?
- Why use ‘call to action’ buttons?
- Is Riddle responsive for mobile devices?
- Will Arabic, Farsi, and Hebrew display right to left (RTL)?
- Why use ‘lazy loading images’?
- Reset your WordPress token
- How to use the custom offset
- Riddle’s quiz maker cookies and tracking
- Display your quiz on a blank page
- How does the ‘disable auto-scroll’ option work?
- Embedding Riddle quizzes in Unbounce landing pages
- AMP Support
- How can I share/publish my quiz?
- Can I embed my Riddle quiz on WordPress?
- Are my Riddles private?
- How to change the size of my embedded quiz?
- Why won’t my quiz work on my WordPress.com site?
- My quiz embed isn’t working – what should I do?
- How can I pay for Riddle?
- How can I change my personal info (email, name, etc.)?
- What happens after my 14 day trial?
- How do I upgrade my account?
- How can I change my plan?
- How can I edit/change my payment details?
- Where can I get copies of my invoices?
- How can I update my account’s personal info (name, email, etc.)?
- How can I change my password?
- Where can I download invoices?
- How do I change my email address?
Why use ‘call to action’ buttons?
You can add call to action buttons to any Riddle test, list, or poll – perfect for presenting special offers targeted to their quiz results.
It’s easy – AND effective. An average of 13% of all quiz takers click on them – compared to 0.1% for typical banner ads.
Call to action quiz buttons – how do they work?
We’ve made Riddle to be super flexible, so you have two options:
- present the same offer to all quiz or personality test takers
- show different offers based on each person’s results.
Option 1 – present the same offer to all users:
- Go to the ‘Customize‘ step in the quiz creation process
- Click on ‘Call to action’ to add a customizable ‘buy now’ button to the last page of your quiz.
- Fully customizable, you can change the color, location, and look and feel – to match your site’s look and feel.
- Imagine you run a travel site. You could place a ‘Save 25% on Hawaii vacations’ button (or Paris, Africa, etc.) at the end of your ‘What’s my dream trip?’ quiz.
- Your ‘buy now’ button would link to your site’s purchase page for their holiday package (we used Wikitravel in our example).
Option 2 – Different offers based on quiz responses:
- In the ‘Create‘ step, go to each result type for your quiz or personality test
- Click the ‘Call to action’ switch for each result.
- Add in compelling text. For example, in our vacation example – you could show ‘Save 25% on your Hawaii holiday’ to beach lovers, and ‘Save 25% on your Paris getaway’
- Just like our example above, these buttons will display in the user’s results screen – when they’re most ready to act.
- Note: you can’t mix and match CTA settings. Option 1 is a quiz-wide setting and will override any individual CTA buttons you set using option 2.
Call to action buttons – video overview:
Call to action quiz buttons – best practices
There’s almost no limit to how you use ‘call to action’ buttons. They’re perfectly placed to capture your audience’s attention. Coming at the end of your Riddle quiz, your readers have just received their results and are now subconsciously thinking ‘What’s next?’.
We’ve seen our community leverage this to their advantage, adding ‘call to action’ buttons to promote:
- Sales – offer discounts on specific products that match each user’s quiz results
- Sign ups – get more subscribers to newsletters
- Suggested content – promote additional articles, around the audience’s tastes
Right – that’s enough for now. We hope that you’re as excited as we are about this new feature on Riddle’s quiz creator. Big thanks to our community who suggested this!