1 Intro to Personality Quiz Expert

In this short introduction, you’ll get a quick overview of what you’ll learn in the Personality Quiz Expert course, including how to build your quiz, assign scoring, set up results, and add advanced options like lead forms and email automation. We will:

• discuss the reasons for using personality quizzes
• look at the end-result personality quiz for this series
• preview the steps needed for a personality quiz

Transcript:
Hello there, welcome back to Riddle. My name is Charlotte, and in this course, we’re going to look at becoming a personality quiz expert.

Welcome to the Personality Quiz Expert series. My name is Charlotte, and in this course, we’re going to explore all aspects of creating and using a personality quiz in Riddle.

You may have completed our crash course on personality quiz results and scoring. Feel free to jump between the two courses if you want to deep dive into specific areas. This workshop will give you the full picture — from general structure and content to the step-by-step quiz creation process.

So, why should we use personality quizzes?

They’re fun for the user, help people learn something about themselves, and you get to learn something about your audience. The fact that you can personalize so many elements means you can really segment your audience — whether they’re new or returning.

You can generate leads with a lead form, recommend products, and also educate your users.

For example, in this use case, we have a quiz called Which Car Suits You? It ends with a product recommendation, but it also takes the user on a journey that highlights what aspects matter when choosing a car. It’s insightful and entertaining from an audience perspective.

So, what are the essential building blocks of a good personality quiz?

• Strong, relatable personalities — these are your results
• Clear, personality-driven questions and answers
• Thoughtful scoring that maps answers to personalities
• A polished result page
• And the right settings to support your goals for this specific Riddle

With these building blocks, that’s exactly what we’ll focus on in this workshop.

In the next video, we’ll begin creating our personality quiz from scratch, starting with building our personalities.

See you then!