4 Answer logic

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Hi there, welcome back. The next sort of

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branching logic we’re going to look at is

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answer logic, where the next branch that

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your audience sees depends on what answer

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they chose in the previous block. You can

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use this in different ways. Just to give

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you one example, we’re going to use our

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coffee Riddle here. It’s a poll.

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And we’re going to use it

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to show a different next

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block to someone who answers

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the question ‘How do you like your

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coffee in the morning?’

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So this is our question, and here are our

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answers. And I want everyone who answers

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from A1 to A4

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to have one block next. And if someone

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doesn’t like coffee, then they get a

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different block next. The use case

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here is that you’re a coffee shop, so you

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obviously not only want to segment your

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audience, but you also want to understand

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your audience. So this sort of branching

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logic can really help you to then ask

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different questions to the people who

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already like coffee than

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to someone who doesn’t like coffee, and

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perhaps they would prefer a different

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drink at your coffee shop. And then you

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can get more information from them about

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that. So let’s go into the branching

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logic. As always click on Configure

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results and here’s our question.

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How do you like your coffee in the

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morning? And

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now click on that question.

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I’ve selected answer as the branching

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type and now I can

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choose which answers I want to target. So

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I have, I’ll just show you how it would

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look without them. I have

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chosen and therefore

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checked the box for these four

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answers here. And then from the dropdown

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menu under next block, I can choose which

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block should come next. And

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I want that question there. So now

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everyone who answers this gets this

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next block. For the

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answer number four here,

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I want them to have the next block

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here, and you can see that in the

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branching logic as well. So you’ve got

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four answers here, one answer here,

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and then the branch continues

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down there. In my case,

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after the, so I

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chose this question ‘What’s your

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preferred hot drink?’ So that I can then

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see, okay, what drink does my non-coffee

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drinker prefer? What offers could I have

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for them that would interest them

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at the coffee shop? So that’s why I asked

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them that question. And after that,

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you come to the end. So I’ll just show

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you what that block looked like. So

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I asked them ‘What’s your preferred hot

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drink?’ and they can answer there,

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and then they

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get this result page here. Let’s change

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that CTA button so that it doesn’t only

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say coffee.

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For example, let’s say you specialize in

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really good hot drinks and now we

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have this CTA here. Try good hot drinks

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and you give them 10% off. So we’ve got

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our audience engaged not only in the poll

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itself but beyond it as well with the CTA

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button that then takes them to your

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website or to this voucher, for

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example. The other

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people who do like coffee then

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go through these different branches

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and they will end up with a

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voucher for free coffee or for 10%

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off coffee and

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you’ve got your answer logic, as

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well as some data layer and form

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field logic there that we also had. So

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you can really play around with this

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here. Perhaps while we’re here and you

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can see that this

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can get really big, you can

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click on shift on your keyboard

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and then scroll up to

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zoom out so you can have a better

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overview of everything. And something

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else, if you, for example, had a

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block that you wanted to copy

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over here, then you can click on

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control or command

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and copy the block. So now that will go

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in there. If I wanted to

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copy not only a block, but the block that

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I click on and every branch beneath it,

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then I can click on shift plus control or

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command. So for example, I could do that

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here. And now I’ve

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added all of them in. Yeah, I don’t want

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that like that. So I’m going to click on

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undo and now I’m back here and I want to

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take that block out again. So you can use

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these undo and redo arrows as well

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anytime. Okay, so

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that’s our answer logic here for our

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coffee survey. But

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again, you can use this for lots of

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different use cases. Another idea

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might be, let’s say you’re a gym

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and you want to ask

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someone what their fitness goal is.

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And then you give them different options,

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whether it’s getting stronger with

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weights, whether it’s improving their

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cardio fitness, whether it’s improving

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flexibility. And then based on that

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answer, you can then branch out into

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further questions that go down each of

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those paths. Have you used weights before?

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How would you rate your flexibility right

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now? Do you enjoy cardio exercise? So

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you can then target each of those

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branches with their own sets of

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questions. Any questions from

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you, feel free to ask us, and I’ll see

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you in another clip for another sort of

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branching logic.