<section><h2>How well is your brand being managed?</h2><p><p> These 7 questions can help you evaluate where your brand stands today.</p><p>This quiz corresponds with Chapter 4 of our Branding eBook.</p></p></section><section><h2>Your company's brand could be better managed.</h2><p><p><i>Oh no!</i> According to your responses, your company's brand is not being managed as efficiently and consistently as it could be. To learn more about brand management—and how to improve it—visit Chapter 4 of our Branding eBook. </p><p><i>Important note</i>: This quiz is not designed to give a “pass or fail” assessment of your brand’s value. Rather, it’s designed to gauge the challenges and opportunities your brand might be facing today in order to provide the best recommendations. </p></p></section><section><h3>Your company's brand is very well-managed.</h3><p><p><i>Congratulations!</i> According to your responses, your company's brand is being managed efficiently and consistently across all the channels where it appears. </p><p>Of course, there are always opportunities to improve. If you'd like to learn more about brand management, visit Chapter 4 of our Branding eBook. </p></p></section><section><h2>What is brand management?</h2></section><section><h3>Does your organization use online software to store & share brand assets?</h3><p><p>e.g. Webdam, Google Drive, SharePoint, etc.</p></p></section><section><h3>On the whole, how well do partners & vendors represent your brand?</h3></section><section><h3>Do you provide partners & vendors with brand assets such as logos & colors?</h3></section><section><h3>Is your brand represented consistently on social media?</h3></section><section><h3>When you consider your organization’s brand, how well-known is it in all the places and markets that you serve?</h3></section><section><h3>Who in your organization has primary responsibility to manage & protect how your brand is used?</h3></section>