Quizzes
Trivia, scored, and personality quizzes. Test knowledge, match readers to a result, or guide customers to the right product with branching logic, then capture the lead. Built for shareable “Which one are you?” moments.
More about quizzes →AI Quiz Maker
Paste a URL. Get a quiz. Publish it on your site.
Riddle turns any article into a branded, embeddable quiz in seconds, then gives you 34 more interactive formats when you want them: polls, surveys, personality tests, predictors, leaderboards, and mini-games like crosswords and Sudoku. All browser-based, no coding, no third-party logos.
Built for publishers, brands, and sports teams. Trusted by the BBC, CNN, Manchester City, LinkedIn, and the Chicago Bulls.
Try one yourself
This is a live Riddle quiz – the same embed you would ship on your own site. Answer a few questions and notice how you want to see your result.
What is a quiz maker?
A quiz maker is a tool for creating interactive content that engages readers on your site. Common formats include trivia quizzes, personality tests, polls, and scored assessments. An AI quiz maker goes one step further and drafts the questions, answers, and results for you, from a URL or a topic.
Riddle content keeps audiences on your page 57% longer. Every format is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg, so your data and your audience stay protected.
How do you make a quiz online?
You can make a quiz online in minutes. Anyone on your team can do it, with no design or coding skills needed.
- Pick your format. Choose a quiz, poll, survey, predictor, leaderboard, mini-game, or any of 35+ types.
- Build your questions and results. Add images, video, and audio, or drop in a URL and let Riddle’s AI generate a quiz in seconds.
- Brand your quiz. Apply your fonts, colors, and CSS so every quiz matches your site exactly.
- Publish anywhere. Copy the embed code and paste it into your website or any CMS, including WordPress, Webflow, Contently, Adobe Experience Manager, Sitecore, and Drupal.
- Capture and connect your data. Collect zero-party data and sync it to your CRM, email tool, webhooks, Zapier, or API.
What types of quizzes and content can I make with Riddle?
Riddle supports 35+ interactive formats, so you can match the right experience to the goal. Here are the most popular.
Polls and surveys
Pull quick reactions or gather deeper feedback and zero-party data.
More about polls and surveys →Predictors
Let fans call the score or the outcome, ideal for sports and live events.
More about predictors →Leaderboards
Add competition and bring people back to beat their score.
More about leaderboards →Mini-games
Crosswords, Sudoku, and word games that keep readers on the page the way a quiz never could on its own.
More about mini-games →Forms and more
Lead forms, listicles, sponsored content, and product finders round out the set, 35+ formats in all.
More about lead forms →Make a quiz from anything
From a URL, a topic, or your own questions
You rarely start from a blank page. Riddle builds from what you already have.
From a URL. Paste the URL of an article and Riddle’s AI reads it and drafts a related quiz, with questions, answers, and results ready to edit. It is the fastest route from a published story to interactive content the same day.
From a topic. Give the AI quiz generator a subject and a difficulty. Useful for evergreen trivia and sports formats where there is no source article to work from.
From your own questions. Paste in questions you have already written, or build them in the editor with images, video, and audio.
Every route ends in the same place: a branded, embeddable quiz you own.
Is Riddle a free quiz maker?
Straight answer: there is a 14-day free trial with every feature unlocked, no credit card, and no traffic limits. After that, it is a paid plan.
We do not run a free tier, and that is deliberate. Free quiz makers pay for themselves by putting their logo on your content, capping your traffic, or keeping the data your readers hand over. Riddle is white-label on every plan, has unlimited traffic on every plan, and the zero-party data is yours. That does not work as a giveaway.
If you want to see whether Riddle fits before paying, the trial is the real product, not a demo.
How does Riddle compare to Typeform, Outgrow, and Interact?
Riddle leads on the features that matter most to publishers, brands, and sports teams. Here is how it stacks up against Typeform, Outgrow, Interact, and involve.me.
| Feature | Riddle | Typeform | Outgrow | Interact | involve.me |
|---|---|---|---|---|---|
| Interactive formats | 35+ types | 7 types | 10 types | 2 types | 5 types |
| Mini-games (crosswords, Sudoku) | Yes | No | No | No | No |
| Leaderboards | Yes | No | No | No | No |
| Custom scoring and branching logic | Advanced | No | Yes | Moderate | Limited |
| Full white-label (all plans) | Yes | No | Enterprise only | Yes | Yes |
| GDPR-compliant | 100% | Limited | Limited | Limited | Yes |
| ISO 27001 certified | Yes | No | No | No | No |
| Zero-party data you own | Yes | Yes | Yes | Yes | Yes |
| Unlimited traffic | Yes, all plans | Enterprise only | No | No | No |
| Built-in monetization (your own ads) | Yes | No | No | No | No |
Most quiz makers compete on features. What moves your numbers is whether people want to take part, and that comes down to range, branding, and the freedom to make each quiz feel like yours. Riddle leads on all three, plus unlimited traffic and monetization built in. That is what makes Riddle the best quiz maker for publishers, brands, and sports teams that run interactive content at scale.
Case study: 28,000 years of dwell time at SRF
SRF is the German-language division of Switzerland’s national public broadcaster. It added Riddle to its digital output in December 2023, needing interactive content its newsroom could build at speed, without developers, and within strict Swiss and EU data rules.
In 28 months, SRF’s editorial teams created 1,913 Riddles spanning quick polls, weekly news quizzes, and sports formats.
44.34M
quiz views in 28 months
26.2%
start rate – more than one in four who saw a Riddle engaged
78.2%
completion rate, so people finished what they started
28,000+
years of total audience time, averaging 2:33 per multi-question quiz
SRF picked Riddle for its 35+ formats, GDPR-compliant EU hosting, WCAG 2.1 accessibility, and a workflow fast enough to keep pace with the news cycle – the same things that matter to any publisher or broadcaster measured on engagement.
People scroll past content. They stop for a question.
Interactive content works because asking beats telling. People do not read more because you give them more. They lean in when you ask them something. A question is an invitation, a result is a small reward, and that pull beats another well-written sentence they will scroll straight past.
A quiz gives a reader a stake, even if it is only finding out their result. They answer, they want to know how they did, and the point you were making now has their full attention. The same fact lands harder inside a quiz than in a banner or a paragraph.
Engage your audience, grow it, and boost revenue
Interactive content does three jobs at once. That is why publishers, brands, and sports teams build it into their pages rather than treating it as a one-off.
Engage. Quizzes, predictors, and mini-games hold attention in a way static articles cannot, lifting time on page and completion rates. Add a leaderboard and you give people a reason to come back day after day to defend their ranking, which is how a one-time visit turns into a habit.
Grow. Results are made to be shared, so a single quiz pulls in new readers, while built-in lead forms and zero-party data turn anonymous visitors into known, segmented contacts you can market to.
Boost revenue. Serve your own ads inside any Riddle and keep 100% of the revenue, open up new sponsored and branded-content placements, and use predictors, contests, and season-long leaderboards to drive subscriptions and registrations.
What our customers say
Riddle has helped us enhance audience engagement and boost time on site by 20%. History Extra’s audience click 15.5% more often on pages with a Riddle quiz.
Excellent customer service and great platform – the onboarding experience and customer service have been incredible. The system itself is easy to use and fun to engage with. Highly recommend!
Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before, and the customization, beautiful design, flexibility and formatting across multiple devices is far superior to anything else we’ve seen.
Read more verified reviews on G2, SourceForge, and Capterra.
Insights & guides
Embed anywhere. Connect to the tools you already use.
Riddle connects to your existing stack. Sync leads and quiz data with HubSpot, Mailchimp, Salesforce, and 9,000+ more, or build your own connection with webhooks, Zapier, or our API.
Try it for free
Personality quizzes
Quizzes
Sponsored content
Surveys
Polls
Game predictors
Leaderboards
Competitions & raffles
Listicles
Personality quizzes
Quizzes
Sponsored content
Surveys
Polls
Game predictors
Leaderboards
Competitions & raffles
Listicles
GDPR, CCPA & ISO 27001
Riddle is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg, keeping your readers’ data safe.
Turn readers into an audience you own
Engage your audience, capture zero-party data, and grow revenue, all from content that matches your brand. Start a 14-day free trial, no credit card needed.