ActiveCampaign and Riddle are a powerful 1-2 marketing combination.
First, it's hard (impossible?) to beat quizzes as a lead generation tool.
It's a fact - quizzes are well-nigh irresistible to any audience. Whatever the subject, people love answering questions.
Quizzes are up to 20X better at getting people to opt-in than your typical pop-up or other tool.
And it's difficult to think of a better lead generation email solution than ActiveCampaign - simple, flexible, and very powerful.
Watch our co-founder Mike as he gives a quick overview of how ActiveCampaign and Riddle work together:
You can create quizzes and collect leads using Riddle - we're fully GDPR-compliant.
Here are the top-level highlights:
Let's take a quick peek at the reasons behind quizzes' marketing effectiveness.
It comes down to basic human psychology.
Seamlessly (and automatically) sync each lead and their quiz responses to your ActiveCampaign account.
Use this rich data to:
Let's walk through an example.
Imagine you're a career coach - and want to get new customers through your personality test called "Are you really career-happy?":
For example, imagine you're running a travel site - and create a quiz called 'What's your dream holiday?':
We've created a native ActiveCampaign integration - so you can automatically send every quiz lead and their results directly to your accountâ€¦ no coding required!
Ask us anything quiz-related - we love to help out.
You can reach us on support chat - or email (firstname.lastname@example.org).
Our founders and the rest of our team actually race each other to respond first - so most folks get a response in under two minutes. Fast, right?
(In the interests of transparency, we should mention that beer might be on the line - the team member that helps the most customers gets the monthly beer trophy!)
Yes, you can easily add a lead form to your online quiz to collect quiz takers’ names, emails, and other info. Riddle’s native ActiveCampaign integration lets you automatically sync all that data with your ActiveCampaign account.
You can get up to 55% of your quiz audience to fill in a lead form, then use their quiz responses to send out personalized follow up emails to convert them to happy customers.
Quizzes are some of the best lead magnets around, getting 20-25X more leads than typical ‘sign up for my newsletter’ tools. You can add a lead form to your Riddle quiz, then send each quiz taker’s name, email, as well as their results to your ActiveCampaign account.
Once there, you can set up automatic email campaigns - sending out personalized emails to each quiz taker, with an analysis of their quiz results.
Tagging each lead around their quiz results is an excellent way to segment your audience. Send different messages to different users, based on their quiz responses - and boost your conversion rates.
Imagine you have a quiz around helping people find a new job. You could tag users who get ‘Ready for a new challenge’ or ‘Get me out of here!’ as ‘Hot leads’ - while people who get ‘Happy where I am’ could be ‘Not suitable’.
Yes, Riddle’s quiz maker fully supports double opt-in confirmation with ActiveCampaign. When activated, every quiz taker who fills in your lead form will receive an email with a confirmation link. Only people who click the link will be added to your ActiveCampaign account.
More and more countries are now requiring double opt-in, as part of increased data privacy regulations (like the EU’s GDPR and California’s CCPA).
Sending each lead an email confirmation link gives them one more chance to make sure they really want to opt-in to your form.
The net effect? You’ll get a minor reduction in the numbers of leads for your online quiz - but each lead will be higher quality, as they’ve agreed twice that they want to hear from you.
Supporting double opt-in is just another way Riddle is a - check us out if data privacy is a key priority for your business.