Does this even work? Who else has used Riddle?

We totally get it. Using an online quiz maker can sound "too good to be true". But Riddle has grown by leaps and bounds since we launched back in 2014. Everyone from small start-ups (like The Hair Fuel ) to big brands and publishers like the BBC , Red Bull , and Shopify use Riddle to collect leads or engage their audiences.

Sounds expensive - but is Riddle worth it?

No surprise, but we think the answer is a flat-out YES, no matter your marketing objectives. Want to create a quiz to collect leads? Riddle's quizzes get 35-45% opt-in rates ( 20X better than typical email collection tools). Heck, our partners regularly do better than that. Take leadership coach Merilyn Beretta, for example - she gets nearly twice the opt-in rate with her personality test's 68% opt-in rate . Need to engage your audience so they stay longer? Online quizzes and personality tests are some of the most popular and most shared online content. Add a poll, survey, or list and make any article a compelling interactive experience. Our reaction polls take under a minute to make - you'll see 20-25% of all page visitors will click and vote. Not bad for just 60 seconds of work, right?

Unlimited use with every plan? What's the catch?

We get asked this a lot. Isn't it frustrating to sign up for an online tool, only to find they have low monthly limits on how much you can use it? All our plans are completely unlimited - without monthly limits: Unlimited content - make as many quizzes, polls, and other content as you want. Unlimited quiz visitors - we don't limit how people can see or take your quizzes. Unlimited leads & data - collect any number of leads and quiz responses. Basic, Pro, or Team - every Riddle plan is 100% unlimited. Just pick the online quiz maker plan with the features you need. The only caveat? We include a 'fair use' limit of 10 million views a month. That's more than enough for 98.7% of our users - and supports our low-cost pricing model. We're also flexible - in case your quiz unexpectedly goes mega-viral. Don't worry - we won't charge you for the first month of heavy traffic. But after that, we'll need to pass on our increased server costs - it's just $125 for every additional 10 million views.

How do I know my colleagues or clients will actually use this?

Great question. We designed Riddle to scale from a single user or small teams, all the up to large brands, agencies, and publishers. And it's risk-free. You can start with our 14-day free trial, which is completely unlocked and includes all our features. Plus, you won't need to add a credit card - so you'll never risk being charged if you forget to cancel. Once you subscribe, you also get our 30-day moneyback guarantee - whatever the reason, no questions asked. And finally, we don't believe in long-term contracts or upfront setup fees. We're so sure your team or clients will love Riddle that we make it easy to cancel. Our customers find that Riddle quizzes and other content quickly prove their value, building their own internal buzz. Most customers start using our quiz maker for one project. But once other people see Riddle's content in action, they start pushing to use it across their departments and brands. The good news? Our licenses are very flexible. Riddle's Basic and Pro plans allow use on unlimited sites that you own or operate. Riddle's Team plan is a global license - and can be used on client sites as well. You'll also get the metrics and tools to prove to your stakeholders how valuable Riddle can be: Lead generation notifications - send your sales team email alerts for new leads to convert to customers. Detailed quiz analytics - track everything, from quiz responses to how many people start, finish, and share your quiz. Account-wide statistics - compare your team's progress across date ranges.

How do I know you won't collect and sell my quiz data?

True, there are some dodgy quiz makers out there. They make money by adding cookies or trackers to customer quizzes to collect data. But we're not one of them. Riddle never (ever!) collects or sells your quiz data. We don't add cookies or trackers that collect your quiz takers' information. That's why privacy-conscious companies like the BBC and CNN use our software with total confidence. Plus, we're a fully GDPR-compliant online quiz creator. We also comply fully with California's CCPA, Canada's PIPEDA, and other global data privacy regulations. Riddle is 100% EU-based - all of our servers are in Germany and Luxembourg. Any personal data from your quizzes can go directly to your marketing software without touching the Riddle servers. Or, if you like, you can choose our GDPR-safe "Save to Riddle" option so that you can download this as a CSV file from our servers. But any questions? Just ask us on support chat - we can provide additional clarification and a copy of our Data Processing Agreement (available in English and German).

Do you cut corners by outsourcing support or relying on online help resources?

No way. Everyone at Riddle (from our CEO Boris on down) helps with customer support. And we all race each other to respond first. That means you'll get an answer fast - lightning-fast (our average response time is under two minutes). To be honest, that might also be due to our monthly competition - the person who assists the most customers wins free beer. Our team is mostly German - so we love beer! But seriously, put us to the test. Ask us anything - we can help with technical questions, give you feedback on your quiz, or tips on how to improve your quiz marketing strategy. The bottom line? We're big customer support geeks - and we love to help out.

It sounds complicated. I'm not a coder - can I use Riddle by myself?

Heck yes. We've designed Riddle as the easy-to-use online quiz maker that everyone can use - no coding required. There's no training required - and you can create a quiz in just minutes. Flexible scoring and results Add images, GIFs, and audio or video clips 100% white-labeled - customize colors and branding to match your site Embedding your Riddle quiz on your site is super simple. Go to the 'Publish' step in your Riddle. Copy the embed code. Paste the code directly on any page on your website or blog. Here's a quick blog post we whipped up covering the various options: https://www.riddle.com/blog/embed-online-quizzes-site

Quiz maker - Create a quiz | Collect leads

Create content quicker

Quickly make content in minutes with our no-code, visual content creator.
Hand-tailor the experience

Ask specific questions based on how customers previously answered.
Match your brand’s style

Use one global style preset to control the look on all your content.
Capture leads flexibly

Collect lead info how you want, in bits throughtout the quiz or all at once.
Enrich & Segment your leads

Combine data from answers and results with form data.

Personality quizzes
Graded quizzes
Timed quizzes
Product recommendations
Contests & giveaways
Audience polls
Employee surveys
Listicles
Sponsored content
And more...

Our plans are unlimited. No need to worry about views, how many times a quiz is taken, or how much data is collected.

Publish anywhere

Your Riddle quiz will work on any site, from Wordpress to Wix, Squarespace to Shopify. No complicated code – it’s as easy as embedding a YouTube video.

Your quiz, your brand

Live up to your branding standards with our appearance editor or dive deeper with custom CSS. Plus, any content you create is white-labelled.

Collect incredible leads

Convert better leads and export to 5,000 of your favorite marketing tools - from HubSpot and Klavijo to Salesforce and Google Sheets.

We sweat the details - so you don’t have to.

Lightning-fast support

We average 2.1 minutes to respond. Even Boris, our CEO, chips in.

Mobile-friendly

Quizzes look great on any device - desktop, tablet, phone... you name it.

Fully accessible content

WCAG 2.1-compliant to meet everyone’s needs.

For engagement

Perfect to increase time on site, reader interaction, and social sharing

Fantastic tool for engagement. Love it! It's so easy to use, and there's lots of variation so it's great for content marketing and lead generation. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile.
Katy Cowan – Founder - Creative Boom

Riddle quiz maker is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.
Mohammed Brueckner – Director, E-Commerce - Stage Entertainment

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.
Derek Harvie – Executive Producer - BBC (CBeebies & CBBC)

For marketing

Fantastic for generating better leads

I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.
Merilyn Beretta – Founder of LeadYourWorld

We’ve reduced our acquisition costs by 60% with Riddle. It enables us to engage people better - which means they convert (and buy!) far more often.
Laura Sagen – Founder of The Hair Fuel

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Trusted by thousands of brands

Create content quicker

Hand-tailor the experience

Match your brand’s style

Capture leads flexibly

Enrich & Segment your leads