At Riddle, we’re often asked – how do you build the perfect quiz? Our number one piece of advice – it’s all about the quiz title (and image).

We’re often amazed when people put all their creativity into their quiz questions –  then jot down the first quiz title that comes to mind.

Our rule of thumb? 

Spend as much time thinking up the perfect title as you do actually writing the rest of your quiz.

After all, your title and main image are all potential users are going to see – either browsing your site or on their social feed in Facebook or Twitter.

People are spending 51% of their online time on smartphones. These smalls screens, combined with their ever-shorter attention spans, means all people will see is your title and image.

Your title is all that stands between your quiz’s viral success or online oblivion. (Sheesh, talk about pressure, right?)

Quiz title: the clickability challenge

Virality = clickability of your content multiplied by its shareability

The good news is that quizzes are naturally shareable. Humans just love to compare ourselves and our results with our friends.

The bad is that if your title doesn’t catch the users’ attention, few people will click to take the quiz – and even less will share.

That means clickability is even more important.

Okay – enough of the doom and gloom.

The good news is that we’ve got some easy tips that will help your quiz virally thrive.

Quiz title: five rules for awesome titles

We’ve read through the research that’s out there about perfect titles for quizzes.

Here are the key findings that you can apply:

  • Use the word “you” or “your”: Titles like “How smart are you?”, “Do you know enough about…”, “Are you smart enough to…”  really well.
  • Only use odd numbers: Strange but true, titles with odd numbers perform 20% better.
    • “7 Harry Potter trivia questions you’ll never guess”
    • “9 questions to find your Harry Potter soulmate”
  • Challenge your readers with bold statements: Using words like ‘actually’ or ‘the most’ make quiz titles an almost irresistible challenge:
    • Before: “What city do you belong in?”
    • After: “What city do you actually belong in?” (See the difference?)
  • Eight words or 60 characters – studies show that an eight word headline has a 21% higher click through rate. Short and punchy titles can be read quickly, even as people scroll through their Facebook timeline.

Quiz title: the main image

The lead image is just as important as the title of your quiz.

Facebook, Twitter, and other social networks let you share links to a quiz. You can send a block of text along with a lead image that is grabbed automatically from the shared URL.

Using a quiz builder like Riddle, the main or title image of the quiz will automatically become the share image for social sharing. 

Just like the cover of a book, your image needs to be an eye-catching and intriguing peek into your quiz topic.

Our top tips for picking the right image for your online quiz:

  • Avoid stock photos: We recommend steering clear of most popular stock photo sites. They’re often ‘cheesy’ and look unmistakenly like stock pictures.
  • Go (creative) common: Images with a Creative Commons license are generally okay to use in your quizzes. Check out Flickr’s creative commons library, or use royalty-free libraries like Pexels – all completely free.
  • Pick people: When possible, select images with people, especially who are looking directly at the camera. Humans are social creatures, and we instinctively respond better to photos of people.  
  • Sex sells: Sure, it’s a bit blunt, but this classic advertising saying is true as ever. Use pictures with attractive people to catch users’ attention.

In a blatant plug for our own quiz builder, Riddle makes this process easy – you can search and insert images:

  • Getty
  • Pexels
  • Google Image search
  • Facebook (your account)
  • Instagram (any account)
  • YouTube

quiz title

There you have it… our best tips for the perfect quiz title.

Have a question we haven’t answered?

Let us know at hello@riddle.com –  our team reads and responds to every message. 🙂