{"id":991,"date":"2024-07-30T11:29:45","date_gmt":"2024-07-30T11:29:45","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=991"},"modified":"2026-06-25T08:15:55","modified_gmt":"2026-06-25T08:15:55","slug":"how-a-color-quiz-can-tell-you-which-cars-your-readers-would-buy","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/use-cases\/data-collection\/how-a-color-quiz-can-tell-you-which-cars-your-readers-would-buy\/","title":{"rendered":"How a color quiz can tell you which cars your readers would buy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-gain-customer-insights-with-riddle-com\"><strong>Gain customer insights with Riddle.com<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are you looking to understand your readers better? Discover how a color quiz built with Riddle&#8217;s <a href=\"https:\/\/www.riddle.com\/quiz-maker?utm_source=blog&#038;utm_medium=referral&#038;utm_campaign=bloglink\">quiz maker<\/a> using the personality quiz module can help. You can collect valuable customer insights, segment your audience, and convert quiz takers into satisfied customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could you use and leverage the data to sell more ads or generate better-targeted content?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-collecting-data-with-a-personality-quiz\"><strong>Collecting data with a personality quiz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone loves to take tests and quizzes. According to AdWeek,\u00a0<a href=\"https:\/\/www.adweek.com\/performance-marketing\/these-are-the-2016-digital-trends-consumers-love-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>quizzes are the most shared content on social media<\/u><\/a>\u00a0by far, which is no surprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We all enjoy sharing things that reflect positively on us, and well-crafted quizzes do this exceptionally well. By utilizing human psychology, you can gather valuable data from a personality test, which can help monetize your site more effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-attracting-car-advertisers\"><strong>Example: Attracting car advertisers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your chances of drawing car advertisers&#8217; attention increase significantly if you can present data such as \u201c67% of our readers would want to buy an SUV\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the help of a fun color quiz like \u201c<a href=\"https:\/\/www.riddle.com\/view\/XFzd6KgR?utm_source=blog&#038;utm_medium=referral&#038;utm_campaign=bloglink\" target=\"_blank\" rel=\"noreferrer noopener\">What color is your personality<\/a>?\u201c getting customer insights for this data point becomes easy. The principle is to insert a question about cars subtly, without making the reader feel that they are in fact giving you an insight into their purchase behavior. All data is collected anonymously and is not linked to a name, social profile, or IP address. Riddle.com offers a fully&nbsp;<a href=\"https:\/\/www.riddle.com\/blog\/why-should-i-use-riddle\/gdpr-compliant\/riddle-quizmaker-is-fully-gdpr-compliant\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>GDPR-compliant<\/u><\/a>&nbsp;snapshot of your audience as a group.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-riddle-color-quiz-breakdown\"><strong>Riddle color quiz breakdown<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This color quiz perfectly demonstrates our strategy:<\/p>\n\n\n\n<div class=\"riddle2-wrapper\" data-rid-id=\"XFzd6KgR\" data-auto-scroll=\"true\" data-is-fixed-height-enabled=\"false\" data-bg=\"#fff\" data-fg=\"#00205b\" style=\"margin:0 auto; max-width:100%; width:640px;\" ><script src=\"https:\/\/www.riddle.com\/embed\/build-embedjs\/embedV2.js\"><\/script><iframe title=\"What colour is your personality\" src=\"https:\/\/www.riddle.com\/embed\/a\/XFzd6KgR?lazyImages=false&#038;staticHeight=false\" allow=\"autoplay\" referrerpolicy=\"strict-origin\"><h2>Personalities<\/h2><ul><li>\n                                    Black\n                            <\/li><li>\n                                    Blue\n                            <\/li><li>\n                                    Green\n                            <\/li><li>\n                                    Red\n                            <\/li><li>\n                                    Yellow\n                            <\/li><li>\n                                    Purple\n                            <\/li><\/ul><\/iframe><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Following a few more general personality questions, we introduce the topic with questions such as, \u201cWhat do you think when you see a black limo?\u201d This question links colors and cars in your mind, making the subsequent question feel natural: &#8220;If you were given a free car, what type would you choose?&#8221; Seeking an accurate personality result, the user will provide genuine answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once a significant number of users complete your quiz, you can access the customer insights data via our dashboard. With these insights, you can approach car advertisers and inform them of your readers&#8217; car preferences. This allows them to tailor their ads and marketing copy, achieving higher conversion rates and encouraging them to return for more campaigns.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-data-collection-with-quizzes\"><strong>Best practices for data collection with quizzes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When creating your own version of this color quiz, keep these guidelines in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The personality test topic does not need to directly correlate with your data collection goals. Choose a fun and engaging topic that appeals to your audience.<\/li>\n\n\n\n<li>Introduce your data-gathering questions naturally. Ensure they blend seamlessly into the test, helping users feel they are essential for an accurate result.<\/li>\n\n\n\n<li>Use an initial unscored question to prepare users for the critical question. In our color test, we set the stage with the black limousine question.<\/li>\n\n\n\n<li>Limit to one data-gathering question per test. If users sense that the quiz is solely for data collection, completion and share rates will drop.<\/li>\n\n\n\n<li>Conducting marketing studies without being \u201csalesy&#8221; is key.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Personality quizzes present an innovative marketing strategy and provide not only you but also your audience with valuable insights, creating a mutually beneficial situation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-further-reading\">Further reading<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about the usefulness of personality tests on the <a href=\"https:\/\/www.psychologytoday.com\/gb\/blog\/cutting-edge-leadership\/202209\/how-useful-are-personality-tests\" target=\"_blank\" rel=\"noreferrer noopener\">Psychology Today website.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-991001\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How can a quiz help you understand your audience?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A personality or color quiz collects zero-party data anonymously, letting you segment your readers and surface group insights, for example that 67% would buy an SUV. Because users want an accurate result, they answer honestly.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-991002\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do quizzes help attract advertisers?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Aggregate quiz insights, such as your readers&#8217; car preferences, let you offer advertisers a clearly defined audience. That improves their targeting and conversion rates and encourages them to keep buying campaigns with you.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-991003\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is a color personality quiz?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It is a fun personality test that maps color preferences to traits. It keeps users engaged with a shareable result while subtly gathering purchase-intent data you can use for audience insight and monetization.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-991004\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is collecting customer insights with a quiz GDPR compliant?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>With Riddle, yes. Insights are collected as an anonymous, group-level snapshot that is not linked to a name, social profile, or IP address, and the platform is fully GDPR compliant.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-991005\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do you subtly collect purchase-intent data in a quiz?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Place a relevant question among general personality questions so it feels natural rather than like market research. For example, link colors to cars, then ask which car someone would choose, so users answer genuinely while seeking their result.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Gain customer insights with Riddle.com Are you looking to understand your readers better? Discover how a color quiz built with Riddle&#8217;s quiz maker using the personality quiz module can help. You can collect valuable customer insights, segment your audience, and convert quiz takers into satisfied [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","rank_math_title":"","rank_math_description":"Discover how a personality quiz created with Riddle's quiz maker can provide valuable customer insight. Segment your audience and generate targeted content.","rank_math_focus_keyword":"customer insight","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":["index"]},"categories":[87],"tags":[],"class_list":["post-991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-collection"],"author_meta":{"display_name":"Boris","author_link":"https:\/\/www.riddle.com\/blog\/author\/boris\/"},"featured_img":"https:\/\/www.riddle.com\/blog\/wp-content\/uploads\/2024\/07\/Gain-customer-insights-with-riddle.com_.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.riddle.com\/blog\/category\/use-cases\/data-collection\/\" class=\"advgb-post-tax-term\">Data Collection<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Data Collection<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 22 hours ago"},"absolute_dates":{"created":"Posted on July 30, 2024","modified":"Updated on June 25, 2026"},"absolute_dates_time":{"created":"Posted on July 30, 2024 11:29 am","modified":"Updated on June 25, 2026 8:15 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":9,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"predecessor-version":[{"id":8406,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/991\/revisions\/8406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/media\/3152"}],"wp:attachment":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/tags?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}