{"id":940,"date":"2022-10-05T13:02:29","date_gmt":"2022-10-05T13:02:29","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=940"},"modified":"2025-08-12T16:20:29","modified_gmt":"2025-08-12T16:20:29","slug":"collect-marketing-email-leads-in-a-gdpr-safe-way","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/use-cases\/data-collection\/collect-marketing-email-leads-in-a-gdpr-safe-way\/","title":{"rendered":"Collect marketing email leads in a GDPR safe way"},"content":{"rendered":"\n

Online marketing \u2013 back to the (email) basics<\/h2>\n\n\n\n

With all of these constant changes, online marketing has actually gone full circle to its roots back in 1995, where email marketing and newsletters first took off. Sure, in the mid-2000s, there was a massive push to grow your social media presence on Facebook and other social networks. But marketers are turning back to the ol\u2019 reliable email list.<\/p>\n\n\n\n

Social networks keep changing their newsfeed algorithms, so it\u2019s more and more difficult to reach an audience. And there you have it \u2013 small firms are back to growing their tried and true email marketing lists. <\/p>\n\n\n\n

That\u2019s where GDPR comes in \u2013 you need to be safe, especially if you combine email marketing with the newest online lead generation tools like quizzes.<\/p>\n\n\n\n

Collecting email addresses \u2013 do I need to comply with GDPR?<\/h2>\n\n\n\n

If you hold data about your customers \u2013 even something as basic as an email list \u2013 you have to comply with GDPR. The same applies if you\u2019re a start-up, a charity or if you\u2019re just doing something for a hobby.<\/p>\n\n\n\n

The bottom line? If you have other people\u2019s personal information, you should comply \u2013 just to be safe.<\/p>\n\n\n\n

But… my business is not even in Europe!<\/p>\n\n\n\n

\u2013 The GDPR applies to any company worldwide \u2013 who is collecting data from people in the European Union. For example, if you\u2019re an American company who has newsletter subscribers who live in Europe, you will need to comply with GDPR. It also applies if you store data in the European Union.<\/p>\n\n\n\n

Safely supercharge your newsletter list with quizzes and leadforms<\/h2>\n\n\n\n

The good news? Quizzes are a super effective (and transparent) way to get people to opt-in to your email marketing list.
You won\u2019t be surprised to hear this (reading this article on a quiz maker\u2019s blog site after all) \u2013 but quizzes are a fantastic way to grow your newsletter subscriber list.<\/a><\/p>\n\n\n\n

Because whether it\u2019s a pop quiz or a personality test, the user is personally invested in the answers they provide \u2013 which translates to excellent response rates. Quizzes get up to 35-40% of all quiz takers who say \u2018yes\u2019 to get more emails from you.<\/p>\n\n\n\n

This isn\u2019t being sneaky or brewing up another version of the Facebook and Cambridge Analytica scandal<\/a>. It is just effective marketing. The key is to use a GDPR-compliant quiz maker like, (you guessed it!) Riddle.<\/p>\n\n\n\n

Be careful. Some (very famous) quiz maker sites collect personal data from their clients\u2019 sites without permission<\/a>.<\/p>\n\n\n\n

But the bottom line? Riddle’s quiz maker<\/a> doesn\u2019t do that \u2013 we only gather specific personal information in quizzes if your quiz taker chooses to fill in an in-quiz lead form.<\/p>\n\n\n\n

Steps to be GDPR compliant with your quiz<\/h2>\n\n\n\n

Step 1: (Very) clear opt-in language:
<\/strong>Looking at the GDPR for small business, you need to ensure that consent is a clear and affirmative opt-in action (Like \u201cEnter your email address for your free ebook and to sign up for our newsletter\u201d). <\/p>\n\n\n\n

Tell the user what they get (like an e-book) \u2013 in return for signing up.<\/p>\n\n\n\n

Step 2: What will you do with each user\u2019s information<\/strong>
You need to make very clear to the user what you intend to do with their email address or information. This is usually done via a link to your privacy policy just below the sign-up box.<\/p>\n\n\n\n

Riddle\u2019s quiz maker lets you included a required checkbox for your terms and conditions \u2013 so each lead can give clear consent to your use of their quiz and personal data for things like sending out targeted emails based on their quiz responses.<\/p>\n\n\n\n

Key issues to avoid<\/h2>\n\n\n\n