{"id":7507,"date":"2026-05-14T11:27:00","date_gmt":"2026-05-14T11:27:00","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=7507"},"modified":"2026-05-14T11:27:02","modified_gmt":"2026-05-14T11:27:02","slug":"28000-years-dwell-time-srf-case-study","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/case-studies\/28000-years-dwell-time-srf-case-study\/","title":{"rendered":"28,000 Years of Dwell Time: How SRF Turned Scrollers into Participants"},"content":{"rendered":"\n

How Switzerland’s largest public broadcaster uses interactive content to drive audience engagement<\/h2>\n\n\n\n

44 million quiz views. 28,510+ years of engagement. One platform.<\/strong><\/p>\n\n\n\n

Schweizer Radio und Fernsehen (SRF) is the German-language division of the Swiss Broadcasting Corporation (SRG SSR) – Switzerland’s national public broadcaster. SRF<\/a> reaches millions of viewers and listeners across television, radio, and digital platforms, covering news, sport, culture, and entertainment for Swiss-German audiences.<\/p>\n\n\n\n

In December 2023, SRF started using Riddle to add interactive content to their digital output. In 28 months, the results have been remarkable.<\/p>\n\n\n\n

\"Infographic<\/figure>\n\n\n\n

Challenge: getting audiences to do more than scroll<\/strong><\/h2>\n\n\n\n

Public broadcasters are under real pressure. Audiences expect more than articles and video – they want to participate. At the same time, public service mandates require demonstrable reach and engagement, without resorting to clickbait or aggressive data collection.<\/p>\n\n\n\n

SRF needed to create interactive content at scale – quizzes, polls, and knowledge tests that sat alongside their editorial output. It had to be editorially flexible, brand-safe, GDPR- and WCAG 2.1 compliant, and simple enough for newsroom teams to use without calling in developers.<\/p>\n\n\n\n

\"Quote<\/figure>\n\n\n\n

\u201c<\/em>Riddle gives our producers the creative freedom to build interactive formats the way they want – without the usual technical friction slowing things down.\u201d<\/em><\/p>\n\n\n\n

– SRF Newsroom \/ Digital Production Lead<\/em><\/p>\n\n\n\n

Solution: interactive content built into the editorial workflow<\/strong><\/h2>\n\n\n\n

SRF adopted Riddle as their go-to platform for creating and embedding interactive content. Using Riddle’s content builder, their editorial and digital teams have built a significant library of interactive experiences:<\/p>\n\n\n\n

1,913<\/strong> Riddles created<\/strong><\/td>28 months<\/strong> since launch (Dec 2023)<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Riddle content sits across SRF’s editorial output – alongside news stories, sporting events, cultural features, and audience participation formats. The platform is flexible enough that quizzes can be created and published quickly, keeping pace with a busy newsroom.<\/p>\n\n\n\n

At an average of roughly 68 new Riddles per month<\/strong>, interactive content at SRF is clearly not a side project – it’s part of the daily editorial mix.<\/p>\n\n\n\n

\"Testimonial<\/figure>\n\n\n\n

\u201cWorking with Riddle is straightforward and fast – and you still get a tremendous amount of creative freedom.\u201d<\/em><\/p>\n\n\n\n

– SRF Newsroom \/ Sports Editor<\/em><\/p>\n\n\n\n

Results: engagement at public broadcasting scale<\/strong><\/h2>\n\n\n\n

Here’s what 28 months of Riddle-powered content looks like at SRF:<\/p>\n\n\n\n

Metric<\/th>Value<\/th>Context<\/th><\/tr><\/thead>
Riddles created<\/td>1,913<\/strong><\/td>Interactive content pieces<\/td><\/tr>
Quiz views<\/td>44.34 million<\/strong><\/td>Total content impressions<\/td><\/tr>
Quiz starts<\/td>11.61 million<\/strong><\/td>Users who began a Riddle<\/td><\/tr>
Quiz finishes<\/td>9.01 million<\/strong><\/td>Users who completed a Riddle<\/td><\/tr>
Completion rate<\/td>78.2%<\/strong><\/td>Finishes \/ starts<\/td><\/tr>
Total time spent<\/strong><\/td>899.3 billion seconds<\/strong><\/td>Approx. 28,510 years<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What the numbers tell us<\/strong><\/h2>\n\n\n\n

Engagement depth, not just reach<\/strong><\/h3>\n\n\n\n

Of 44.34 million views, 11.61 million turned into quiz starts – a 26.2% start rate. More than one in four users who see a Riddle choose to engage with it. Of those who start, 78.2% finish. People aren’t just clicking in and bouncing – they’re completing the content.<\/p>\n\n\n\n

\"Infographic<\/figure>\n\n\n\n

Time on site – the metric that counts<\/strong><\/h3>\n\n\n\n

SRF’s audiences have collectively spent over 28,000 years<\/strong> engaging with Riddle content. For a public broadcaster that’s measured on audience engagement rather than ad clicks, that number matters.<\/p>\n\n\n\n

SRF’s content mix ranges from quick single-question polls to in-depth multi-question weekly news quizzes and other formats. The blended engagement time across all formats is strong, but the picture gets more interesting when you look at longer-form quiz content specifically:<\/p>\n\n\n\n

Multi-question quizzes average 2 minutes 33 seconds of active engagement per start<\/strong>. That’s significant dwell time for a single piece of content – time users spend thinking, answering, and interacting.<\/p>\n\n\n\n

The mix works well: quick polls build habits and drive high-volume participation, while longer quizzes deliver the deep dwell time that editorial and audience teams care about most.<\/p>\n\n\n\n

\"Infographic<\/figure>\n\n\n\n

Why SRF chose Riddle<\/strong><\/h2>\n\n\n\n

As a public broadcaster operating under Swiss and European data protection rules, SRF needed a platform that combined editorial flexibility with solid compliance and reliability:<\/p>\n\n\n\n

\u2713  GDPR & data compliance<\/strong><\/td>Fully GDPR-compliant<\/a> with EU-hosted infrastructure – important for a Swiss public broadcaster handling audience data.<\/td><\/tr>
\u2713  Editorial flexibility<\/strong><\/td>35+ interactive content formats<\/a> – quizzes, polls, predictors, ranked lists, and more – all usable without developer support.<\/td><\/tr>
\u2713<\/strong>  Accessibility<\/strong><\/td>Provides the necessary conditions for an accessible experience that is core to SRF\u2019s interactive content products.<\/td><\/tr>
\u2713  Newsroom-friendly workflow<\/strong><\/td>Fast creation and publishing tools that let editorial teams keep up with the news cycle.<\/td><\/tr>
\u2713  Robust analytics<\/strong><\/td>Clear engagement metrics – views, starts, finishes, time spent, device split – giving SRF the data to show audience value.<\/td><\/tr>
\u2713  Scalable infrastructure<\/strong><\/td>Built to handle the traffic of a national broadcaster without slowing down.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u201cI really enjoy working with Riddle – it makes creating different quiz formats straightforward, with plenty of flexibility to tailor each one to our needs.\u201d<\/em><\/p>\n\n\n\n

– SRF Community Management<\/em><\/p>\n\n\n\n

A core part of SRF’s digital strategy<\/strong><\/h2>\n\n\n\n

In 28 months, SRF has gone from trying out interactive content to making it a central part of how they engage audiences digitally. More than 44 million quiz views, a 78% completion rate, and over 28,000 years of audience time tell a clear story: people don’t just want to read and watch – they want to take part.<\/p>\n\n\n\n

For other public broadcasters working out how to reach digital-first audiences, SRF’s experience with Riddle shows that interactive content delivers measurable engagement, dwell time, and audience loyalty – the things that matter most in public service media.<\/p>\n\n\n\n

\"Infographic<\/figure>\n\n\n\n

Want to see results like SRF?<\/strong><\/h2>\n\n\n\n

Start a free trial at riddle.com (14 days, all features – no credit card required), or get in touch to talk about enterprise solutions for broadcasters and publishers.<\/p>\n\n\n\n

www.riddle.com<\/u><\/a>  |  hello@riddle.com<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Switzerland’s largest public broadcaster drove 28,000+ years of total dwell time (2min 33sec average per quiz). See how interactive content changed everything.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[85],"tags":[],"class_list":["post-7507","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"author_meta":{"display_name":"Mike","author_link":"https:\/\/www.riddle.com\/blog\/author\/mike\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Case Studies<\/a>"],"unlinked":["Case Studies<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 18 hours ago","modified":"Updated 18 hours ago"},"absolute_dates":{"created":"Posted on May 14, 2026","modified":"Updated on May 14, 2026"},"absolute_dates_time":{"created":"Posted on May 14, 2026 11:27 am","modified":"Updated on May 14, 2026 11:27 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/7507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/comments?post=7507"}],"version-history":[{"count":19,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/7507\/revisions"}],"predecessor-version":[{"id":7541,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/posts\/7507\/revisions\/7541"}],"wp:attachment":[{"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/media?parent=7507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/categories?post=7507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.riddle.com\/blog\/wp-json\/wp\/v2\/tags?post=7507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}