{"id":7227,"date":"2026-04-07T11:01:51","date_gmt":"2026-04-07T11:01:51","guid":{"rendered":"https:\/\/www.riddle.com\/blog\/?p=7227"},"modified":"2026-04-07T11:50:50","modified_gmt":"2026-04-07T11:50:50","slug":"jane-austen-case-study","status":"publish","type":"post","link":"https:\/\/www.riddle.com\/blog\/case-studies\/jane-austen-case-study\/","title":{"rendered":"How JaneAusten.com Used 350 Quizzes to Make Their Membership Worth Paying For"},"content":{"rendered":"\n

For JaneAusten.com, interactive content has always been more than a feature. It is a way to deepen the connection between the site and its community of readers, scholars, and enthusiasts – people who do not just enjoy Austen’s work but want to engage with it seriously.<\/p>\n\n\n\n

The challenge is one many niche publishers face: how do you turn casual visitors<\/strong> into engaged regulars<\/strong> – and engaged regulars into paying members? Passive content alone rarely does it. Readers arrive, consume, and leave without any particular reason to come back.<\/p>\n\n\n\n

Riddle gave them a practical answer.<\/p>\n\n\n\n

\"Quote<\/figure>\n\n\n\n

Building a library of interactive content<\/h2>\n\n\n\n

Using Riddle’s quiz maker<\/a>, JaneAusten.com has created more than 350 quizzes<\/strong><\/a> covering Austen’s novels, characters, historical context, and film adaptations. That is a significant body of work – enough to support regular new content across the site while giving long-term visitors something fresh to return to.<\/p>\n\n\n\n

That library gives the site a steady supply of content that keeps audiences coming back<\/strong>, rewards deep knowledge, and creates a natural pathway into the membership programme. For a topic with as much depth as Austen’s life and work, there is no shortage of material – and Riddle makes it straightforward to turn that material into structured, interactive experiences.<\/p>\n\n\n\n

The numbers behind those quizzes tell the story.<\/p>\n\n\n\n

\"Infographic<\/figure>\n\n\n\n

Strong completion rates and time on site<\/h2>\n\n\n\n

Across their public quizzes, JaneAusten.com is consistently delivering strong completion numbers – well above the typical range for online quizzes. That matters because completion rate is one of the clearest signals of whether an audience is genuinely engaged or just browsing.<\/p>\n\n\n\n

Average completion rate<\/th>Average time per finish<\/th><\/tr><\/thead>
79%<\/strong><\/td>4 minutes<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Readers are finishing, and they are spending real time doing it. The platform average for quizzes and personality tests is 2 minutes 48 seconds – JaneAusten.com’s average of 4 minutes per finish<\/strong> is 43% above that benchmark<\/strong>.<\/p>\n\n\n\n

And the members-only content goes further still, with an average of 5.30 minutes per finish<\/strong> – 33% above the public quiz average, and 89% above the platform benchmark. For a site that depends on depth of engagement rather than volume of traffic, those figures carry real weight.<\/p>\n\n\n\n

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“Our audience has a real depth of knowledge about Jane Austen – and they want to test it. Riddle gives them a way to do that, and the leaderboards have turned what could have been a one-time visit into something people come back to regularly.”<\/p>\n\n\n\n

Daniel Dobinson, E-commerce Manager, Jane Austen Centre<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Leaderboards, accounts, and the membership funnel<\/h2>\n\n\n\n

JaneAusten.com uses Riddle’s combined leaderboards<\/a> to show participants their average score, time taken, and rank across multiple quizzes. That ongoing competitive element gives readers a reason to return between visits – not just to take a new quiz, but to see how they stack up against the rest of the community over time.<\/p>\n\n\n\n

To appear on a leaderboard, users need to create an account. That one step delivers three things:<\/p>\n\n\n\n